NOW THAT’S A
OUT TH
Tackling food waste one app at a time
A new feature from Farmstead will remind customers what’s in their refrigerator to reduce food waste. US online grocer Farmstead has
HOW DOES IT WORK?
rolled out a new ‘Eat This First’ fea-
The grocer is thought to be the first online-only store to have precise sell-by date inventory control and automated procurement systems for perishables
ture, designed to tackle food waste by reminding customers what items are expected to perish first.
28 I SLRMAG.CO.UK / ISSUE 101 / WEDNESDAY 20TH APRIL 2022
allowing items to be kept fresh for longer, but the new feature helps take the effort to the next step. Farmstead’s email receipts have now been updated with ‘Eat This First’
