2 minute read
Greetings Cards
by 55 North
Pricewatch agrees card deal with Riverside Greetings
Riverside is supplying a complete range of greeting cards, gift wrap, and gift bags for sale in participating Pricewatch forecourt and convenience stores.
Pricewatch has appointed Riverside Greetings as its sole greeting card category provider, with a range of cards introduced into nine of its Power Petroleum-branded forecourts.
The deal sees a complete range of greeting cards, gift wrap, and gift bags from Riverside available for sale in participating Pricewatch forecourt and convenience stores. Installation into sites begun in June with the rollout programme completed in early July.
Andrew Glen, Riverside Greetings Managing Director, said: “We are delighted to have been selected by Pricewatch through a competitive test and trial process to roll out Riverside Greeting cards across nine Power Petroleum branded forecourts.
“Being appointed as Pricewatch’s category partner is a reflection of the positive difference that Riverside makes when we work with a progressive retailer. We are looking forward to growing the greeting card category for Pricewatch and delighting their shoppers.”
Riverside Greetings cards have been trialled in three sites for over six months and Pricewatch’s decision to move Riverside Greetings into all sites was based on the sales and profit performance in the trial sites. “In general forecourts have smaller displays than convenience stores. When we work with our clients we range with a greater emphasis on general birthday and blanks rather than a broad range of occasions,” Glen added.
“We will be employing our vendor-managed active category management approach utilising our field team to service, replenish, merchandise and category manage each store on a regular basis.”
Mark Caldwell, Retail Area Manager from Pricewatch, said: “We have appointed Riverside Greetings as our category partner because they deliver significantly improved category sales and profitability and are aligned with our ambition to grow the category and delight our shoppers.”
