Picks of the Week

JTI LAUNCHES NORDIC SPIRIT COMPETITION FOR RETAILERS

Retailers can win high-value prizes, including an expenses-paid trip to the Nordic region and a year’s supply of nicotine pouch range Nordic Spirit.

JTI has launched a nationwide search to discover the ‘perfect’ Nordic Spirit stores among its independent retail trade partners. Running until December 2022, stores that perform best against a new points system will win high-value prizes.

Retailers must follow the advice in the Nordic Spirit Perfect Store Guide available from JTI’s trade website to be in with the chance of winning the prizes on offer. The guide includes five simple pillars that retailers should follow to generate product awareness in-store, entice new customers, and boost sales. Each pillar is worth a certain number of points, which their JTI Business Adviser will score them on during scheduled monthly store visits.

At the end of the year, the competition will close and the 10 stores with the highest scores from each JTI region will win a prize bundle worth up to £2,000 per store, including:

● One year’s supply of Nordic Spirit

● Fitbit Versa 3 Smartwatch

● £125 restaurant voucher

● Limited-edition Nordic Spirit merchandise

● Expenses-paid trip to the Nordic region, including some fantastic excursions

● £2,000 wholesaler credit

● Apple iPad Air

● Tickets to some great events

● Nordic Spirit Perfect Store Makeover

● National trade press coverage, profiling winning retailers and their store

● Trophy and certificate

Retailers can prepare for the competition by speaking to their local JTI Business Adviser and visiting jtiadvance.co.uk – where the guidebook, full terms & conditions, and other assets are available.

MYSTERY BARS UNWRAPPED

The alliance forms the first part of Florette’s campaign which seeks to reposition the brand, highlighting its farmer-owned credentials and passion for sustainably produced, fresh and tasty salads.

Cadbury is launching a nationwide competition in stores this summer, giving consumers the chance to solve the flavours of two new Mystery Bars to win a prize worth £5,000.

The newly launched bars combine Dairy Milk chocolate with two mystery-flavoured fillings. Cadbury Mystery Bars 01 and 02 will be available in 43g single bars and 170g tablets.

The campaign will engage consumers to solve the mystery and give them the opportunity to enter the competition online or via a QR code on-pack. The promotion is bolstered by a significant consumer campaign including in-store support, digital, out-of-home, social media, audio and PR activities. Cadbury Mystery Bars is the latest in a stream of highly impactful consumer activations from the nation’s favourite chocolate brand.

Pippa Rodgers, Brand Manager Cadbury Dairy Milk at Mondelez International, said: “We are incredibly excited to launch this brand-new competition from Cadbury Dairy Milk and challenge the nation to solve the flavours of Cadbury MysteryBars. We can’t wait to see the public’s reactionsand creative guesses as friends and family cometogether to solve the mystery flavours.”

She added: “All I can tell you for now is that thetwo new bars are the nation’s favourite CadburyDairy Milk, but with a delicious mystery flavourfilling for shoppers to try and solve. All will not berevealed… yet.”

The two new Cadbury Mystery Bars flavourswill be hitting shelves from mid-July in single (43g)and tablet (170g) formats and will be available untilOctober. The single bars have an RSP of 69p andthe tablet has an RSP of £1.50.

Retailers can visit deliciousdisplay.co.uk for more advice and information on further boosting the chocolate category in their store.

PICKS OF THE WEEK

PRICE CRUNCH

Warburtons is putting its Toastie loaf into price-marked packaging from September. The wax paper-wrapped 800g Toastie Loaf (£1.39 PMP) will join Warburtons’ existing range of PMPs: Wholemeal 800g (£1.29 PMP), Half & Half 800g £1.29 (PMP), and Crumpets (99p PMP).

SUBLIME LUNCHTIME

Sandwich brand Urban Eat haslaunched a new range of SubRolls. The three-strong range isavailable now and comprises anew recipe for the brand’s bestsellingHam & Cheese sub and new additions Chicken Salad andTuna Crunch.

GUMMY BEARS

Bebeto, Kervan Gida UK’s confectionery challenger brand, has launched Bebeto Just Bears. The bear-shaped treats are available in a £1 price-marked sharing bag. The launch is supported by a social media campaign, that includes promoted content and Instagram giveaways.

HYPER TOBACCO

BAT has unveiled the glo hyper X2. The new heat-not-burn device features advanced induction heating technology encased in a small, lightweight device. It also offers a boost function for faster heating, battery status LED indicator and a protective iris-shaped shutter.

HIGH FIBRE

New McVitie’s Go Ahead Fibre- Jacks are made with wholegrain oats and are available in Raspberry and Blueberry flavours. The range has an RSP of 65p for a single bar and £1.99 for a fourpack. The new products will be available in select convenience stores from August.

KIND BARS

Kind is launching a new Thins range in two flavours – Dark Chocolate Nuts & Sea Salt and Caramel Nuts & Sea Salt. Both are high in fibre, gluten-free, and under 100 calories. Kind Thins will be available in August in multipacks (RSP £2.50/4x19g bars) and singles (RSP 85p/19g).