NPD AND MEDIA
PICKS OF THE WEEK – JTI
THIS WEEK JTI CADBURY WARBURTONS McVITIE’S URBAN EAT + MORE
JTI LAUNCHES NORDIC SPIRIT COMPETITION FOR RETAILERS Retailers can win high-value prizes, including an expenses-paid trip to the Nordic region and a year’s supply of nicotine pouch range Nordic Spirit.
JTI has launched a nationwide search to discover
The winning regional stores will then qualify to
the ‘perfect’ Nordic Spirit stores among its
enter the national Nordic Spirit Perfect Store
independent retail trade partners. Running until
competition. With the help of their JTI Business
December 2022, stores that perform best against
Advisers, retailers will have the opportunity to
a new points system will win high-value prizes.
showcase their stores and one national champion
Retailers must follow the advice in the Nordic
per JTI region will be crowned. The winner will
Spirit Perfect Store Guide available from JTI’s
receive the following prize bundle, worth up to
trade website to be in with the chance of winning
£20,000 per store:
the prizes on offer. The guide includes five simple
● Expenses-paid trip to the Nordic region,
pillars that retailers should follow to generate prod-
including some fantastic excursions
uct awareness in-store, entice new customers, and
● £2,000 wholesaler credit
boost sales. Each pillar is worth a certain number of
● Apple iPad Air
points, which their JTI Business Adviser will score
● Tickets to some great events
them on during scheduled monthly store visits.
● Nordic Spirit Perfect Store Makeover
At the end of the year, the competition will close and the 10 stores with the highest scores from each JTI region will win a prize bundle worth up
● National trade press coverage, profiling winning retailers and their store ● Trophy and certificate
to £2,000 per store, including: ● One year’s supply of Nordic Spirit
Retailers can prepare for the competition by
● Fitbit Versa 3 Smartwatch
speaking to their local JTI Business Adviser and
● £125 restaurant voucher
visiting jtiadvance.co.uk – where the guidebook, full
● Limited-edition Nordic Spirit merchandise
terms & conditions, and other assets are available.
WEDNESDAY 27TH JULY 2022/ ISSUE 115/ SLRMAG.CO.UK I 25
