Summer Treats

PayPoint reveals UK’s top-selling heatwave treat

Data reveals that convenience stores have seen a 242% increase in ice cream and ice lolly sales during the heatwave.

PayPoint looked at sales across 28,000 convenience stores throughout the UK, finding a 242% increase in ice cream and ice lolly sales overall, with Ice Snappers the top freezer pick.

Bobby’s Ice Snapper, which is sold exclusively through convenience stores, comes in a 90ml pack and contains 41 calories. The products saw sales increase by two million units compared to a typical year. As a result, sales of the 39p treat are expected to top seven million units this year.

PayPoint’s data reveals that the top 10 heatwave treats were:

● Bobby’s Ice Snapper

● Walls Calippo Orange

● Walls Twister

● Walls Magnum Classic

● Walls Magnum White Chocolate

● Walls Feast

● Walls Cornetto Classic

● Walls Calippo Cola

● Walls Cornetto Strawberry

● Nestlé Fab

Bobby’s Managing Director Dave Suckling commented: “The Ice Snapper has been a favourite for many years and typically we sell around five million units annually.

Suckling said sales had been stronger than usual: “We are expecting to sell more than seven million Ice Snappers. We are putting the increase down to the hot weather and to our customers’ desire for a simple ice treat that will help them cool down without filling them up or spoiling their appetites.”

Ben Ford, retail services director at PayPoint, added: “As the mercury rose to new highs, thousands of people made the short trip to their local convenience store to take advantage of well-stocked freezers. The booming sales have been great news for consumers and retailers alike.”