Confectionery

Hancocks urges retailers to stock up for TikTok trend

The platter board trend involves guests each bringing a platter board to a party depending on the theme of the night.

Confectionery wholesaler Hancocks is encouraging retailers to stock up on bright and colourful sweets to meet the demand of a recent TikTok trend.

The platter board trend involves guests each bringing a platter board to a party depending on the theme of the night. Hosts and guests prepare a platter with sweets and snacks that vary in size and in colour to create a really eye-catching board. The trend has been used for occasions like birthday parties and gender reveals, so staying stocked up on relevant products for these kinds of events is important.

Products that could be featured include Swizzels Love Hearts and Swizzels Drumstick Squashies. Kingsway’s pick and mix products will also be popular, in particular, pink and blue sweets to be used at a gender reveal such as the Pink and White Mini Heart Mallows and the Blue Paintballs.

Chris Smith, Marketing Communications Manager at Hancocks, said: “We think it’s important to keep retailers on top of recent trends so they know exactly what their customers are after. The platter trend went viral on TikTok and we think it’s going to be popular for people throwing events like bridal showers, baby showers, gender reveals and birthday parties this summer.

“We’re encouraging retailers to stay stocked up on the kinds of products that people would incorporate into a fun sweets platter. This includes smaller confectionery products that would fit on a serving board as well as fun and bright sweets that stand out as part of a really lovely and eye-catching display.”