Out of the Box

NOW THAT'S A GOOD IDEA: CENTRAL CO-OP LOYALTY PAYOUT

Central England Co-op thanks members with £570k divi

TODAY 107,000 CENTRAL ENGLAND CO-OP MEMBERS HAVE SHARED OVER £570,000 IN DIVIDENDS AS A REWARD FOR THEIR LOYALTY DURING THE PAST YEAR

WHAT’S THE BIG IDEA?

Central England Co-op shares £570k with members.

WHY?

Well, as one of the original loyalty schemes, way before the likes of Nectar cards, the Co-op has been handing out a share of its profits – dividends – to members for decades. Today saw Central England Co-op hand out £570,000 to around 107,000 members.

NICE. WHO GOT WHAT?

The Society, which operates over 400 food stores and funeral homes across 16 counties, has said ‘thank you’ to members in West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.

CASH?

No. Vouchers to spend in-store. Still...

ANYBODY ELSE BENEFIT?

Yes, as well as shoppers, a whole host of important community projects and local good causes are having a good day today. £175k is being shared between 116 charities and good causes.

WHAT IS CO-OP SAYING?

Debbie Robinson, Central England Co-op Chief Executive, said: “Our members mean a lot to us and I want to thank them for their loyalty. Throughout the year, we give a share of our profits not only to our members, but to local community groups too. It’s because of them that we’re able to help. It’s why membership makes a real difference and it’s thanks to them that we are able to give back to our communities in the way we do.

“I’d like to thank members for their kindness towards colleagues during these uncertain times, and their continued support.”