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Wine of the times

LEADING WINE BRANDS JACOB'S CREEK AND 19 CRIMES GET BUSY TO HELP RETAILERS GROW EXCITEMENT AND SALES THIS SUMMER

Jacob’s Creek, the UK’s best known wine brand, and 19 Crimes, the leading millennial wine brand, have unveiled new campaigns and products to help grow sales and profits in the category this summer.

GIVE ‘EM BOTH BARRELS

Jacob’s Creek has kicked off a strong investment plan to support the brand’s value strategy and long-term development in the UK market with strong focus on the brand’s fast-growing Double Barrel range which has seen sales rise by over 72% [Nielsen, Mar 2021].

The Double Barrel activity will focus on a digital ad campaign running until the end of July. Additionally, a gifting campaign will run into the summer months.

The Double Barrel range launched in 2014 with a Shiraz finished in aged Scotch whisky barrels, and was joined last year by a Chardonnay crafted in aged Scotch whisky barrels, the first of its kind in the world. A Cabernet Sauvignon finished in aged Irish Whiskey barrels is the latest addition to the range, which launched in April. The range has an RSP of £12.

The brand was also announced as the official wine partner for the inaugural ICC World Test Championship Final 2021which took place this week. The event kick-starts a long-term strategic partnership for Jacob’s Creek with the ICC for the next three years.

CRIME WAVE

Meanwhile, Treasury Wine Estates’ leading UK millennial wine brand 19 Crimes is launching its first rosé wine in time for summer. 19 Crimes Rosé is a 13.5% ABV drystyle rosé with the bottle featuring the brand’s traditional Augmented Reality technology on-pack. On this variant, 19 Crimes’ new “roguish character” Robert Cranston comes to life via one of the brand’s well known Living Wine Labels.

Yazoo unveils Jaffalicious litres

YAZOO IS EXPANDING ITS RANGE WITH THE LAUNCH OF A LIMITED-EDITION JAFFALICIOUS CHO-ORANGE FLAVOUR IN A ONE LITRE FORMAT

Building on its 400ml offering, Yazoo is launching a limited-edition Jaffalicious Choc-Orange flavour in a one litre format.

The UK’s number one traditional flavoured milk brand [IRI, Dec 2020] is making the new line available in convenience this month as an ideal option for sharing. With a shelf-life of up to nine months, the company says the product makes a strong addition to a store cupboard or pantry, ready to be transferred to the fridge as required.

Yazoo’s one litre milk drinks are currently growing ahead of the market rate at 17% year-on-year.

Kate Allison, Yazoo Marketing Manager at FrieslandCampina UK, said: “Jaffalicious Choc-Orange offers an exciting variant for existing fans and also entices new shoppers to the category.

“Our one litre formats are permanently available in our best-selling core flavours: Chocolate, Strawberry and Banana, and as we respond to the growing demand for take-home drinks and treats. We’re very excited to be extending this to our limited-edition range to provide Yazoo lovers with more variety.”

What you need to know...

Limited-edition Jaffalicious ChocOrange flavour in a one litre format

RSP: £1.50

Launches in convenience this month

Yazoo’s one litre milk drinks currently growing at 17% year-on-year

Cutdown Cocchi

Italian aperitif brand Cocchi has released miniature versions of its famed aromatised wines. The 5cl miniatures include Cocchi Americano, Cocchi Rosa, Cocchi Vermouth Di Torino, Dopo Teatro and Barolo Chinato packaged in a tasting box of five. RSP £23.50

Spar Scotland signs Hovis deal

A new partnership between Hovis and Spar Scotland wholesaler and retailer CJ Lang will see the Hovis core range of products, as well as its Scottish Mothers Pride brand, stocked in a significant number of Spar stores north of the border.

Dad's new wheels

Wagon Wheels is supporting dads through a campaign in partnership with Dadsnet. The six-month activity centres around a series of ‘Real Talk’ videos hosted by the ‘Loose Dads’ across Dadsnet’s platforms, tackling topics including gender stereotyping and Covid-19.

Chocolate orange popcorn

Butterkist has launched new Crunchy Orange Chocolate flavour toffee popcorn, bridging the gap between popcorn and chocolate confectionery, and tapping into the massive chocolate orange trend. RSP £1.59

Magic Bru

Barr Soft Drinks is investing £6m in Irn-Bru, including a new campaign based around the “magic taste” of Scotland’s No.1 grocery brand. The marketing push will be spearheaded by a new TV advert which breaks mid-July, and will reach 90% of 16-34-year-olds in Scotland.

Carnival gold

Imperial Tobacco’s new Gold Leaf Carnival Edition Papers launch in July and will be available in Gold Leaf 30g pouches until the end of September. A series of four carnival-themed designs will rotate throughout the launch period. RSP £12.80