NPD AND MEDIA
PICKS OF THE WEEK – WINE TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
WINE OF THE TIMES Leading wine brands Jacob’s Creek and 19 Crimes get busy to help retailers grow excitement and sales this summer.
the UK market with strong focus on the brand’s fast-growing Double Barrel range which has seen sales rise by over 72% [Nielsen, Mar 2021]. The Double Barrel activity will focus on a digital ad campaign running until the end of July. Additionally, a gifting campaign will run into the summer months. The Double Barrel range launched in 2014 with a Shiraz finished in aged Scotch whisky barrels, and was joined last year by a Chardonnay crafted in aged Scotch whisky barrels, the first of its kind in the world. A Cabernet Sauvignon finished in aged Irish Whiskey barrels is the latest addition to the range, which launched in April. The range has an RSP of £12. The brand was also announced as the official wine partner for the inaugural ICC World Test Championship Final 2021which took place this week. The event kick-starts a long-term strategic partnership for Jacob’s Creek with the ICC for the next three years. Jacob’s Creek, the UK’s best known wine brand, and 19
CRIME WAVE
Crimes, the leading millennial
Meanwhile, Treasury Wine Estates’
wine brand, have unveiled new
leading UK millennial wine brand
campaigns and products to help
19 Crimes is launching its first
grow sales and profits in the
rosé wine in time for summer. 19
category this summer.
Crimes Rosé is a 13.5% ABV dry-
GIVE ‘EM BOTH BARRELS Jacob’s Creek has kicked off a
style rosé with the bottle featuring the brand’s traditional Augmented Reality technology on-pack. On this variant, 19 Crimes’ new “roguish
strong investment plan to support the brand’s
character” Robert Cranston comes to life via
value strategy and long-term development in
one of the brand’s well known Living Wine Labels.
24 I SLRMAG.CO.UK / ISSUE 61 / WEDNESDAY 23RD JUNE 2021
