Retail Randoms

Bottled it

There’s an old phrase along the lines of ‘never a truer word than said in jest’ – which was what sprung to mind when we saw this ad by Tennent’s.

There’s always a risk with a joke at the expense of your opponents coming back to bite you on the arse in the fullness of time. And so it turned out when the marketers at Tennent’s quickly knocked together a billboard poster having a pop at England for bottling it after only managing a 0-0 draw with Scotland at Wembley.

A few days later Scotland faced their own D-Day against Croatia – and duly bottled it themselves. Let’s hope it’s not another 23 years until Scotland qualify for their next major tournament.

HelloFresh for cats?

Food box subscriptions have seen huge growth in the last year thanks to companies like HelloFresh. Get your dinner delivered to your door, but you need to make it yourself. That kind of idea. Not ideal for local retailers but shopper habits are changing and we need to evolve with them.

But pet food subscription boxes? Aw c’mon...

A company called Tails.com has launched a pooch and pussy variation on the HelloFresh theme where, for around £20 a month, pet owners can have their pet food delivered to their door.

It sounds like a bit of a bonkers idea but, as most local retailers will know, pet owners can be a bit bonkers about their furry friends. It seems like everyone’s trying their best to eat local retailers’ lunch these days.