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by 55 North
SERVICES: GOPUFF
Gopuff set to buy European delivery platform Dija
The deal will expand Gopuff’s foothold in the UK.
On-demand grocer Gopuff has signed an agreement to acquire leading Euro“Combining Dija’s team of industry veterans, extensive infrastructure, and local expertise will complement pean delivery platform Dija.
Gopuff, which has micro-fulfilment centres in every market it serves, delivers thousands of products quickly for a flat $1.95 (£1.40) delivery charge. It is open 24/7 in many markets and late night everywhere else.
The deal, along with Gopuff’s recent acquisition of UK-based Fancy, is expected to provide “further densification” in the UK.
Daniel Folkman, Gopuff Senior Vice-President of Business, said: “Together, we will continue to innovate and define the ‘Instant Needs economy’ across Europe and bring the category to more customers in the region. Gopuff’s proprietary technology and unique customer experience and advance our ability to scale rapidly as we create a leading platform in Europe.”
Dija, which was founded in 2020, operates dozens of micro-fulfilment centres across London, Paris, Madrid, Valencia, and more.
Alberto Menolascina, Co-Founder and Chief Executive of Dija, added: “For the last eight years, Gopuff has been the market and category leader in the United States. Together, combined with our team’s extensive experience of building and scaling food and delivery companies across Europe, we are perfectly positioned to lead the everyday essentials space in Europe and beyond.”
Through the acquisitions of Dija and Fancy, Gopuff plans to operate Gopuff plans to operate in three European in three European countries countries with about 40 micro-fulfilment with about 40 micro-fulfilment centres and 200 employees in the region. centres and 200 employees in the region, with additional plans for continued, rapid expansion.
Dija will continue to operate under the Dija name in the near-term and as the two companies create an integration plan to enhance the customer experience across Europe and the UK.
The transaction is expected to close within 30 days.
