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Through the acquisitions of Dija and Fancy, Gopuff plans to operate in three European countries
Gopuff set to buy European delivery platform Dija
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The deal will expand Gopuff’s foothold in the UK.
n-demand grocer Gopuff “Combining Dija’s team of industhe United States. Together, combined has signed an agreement try veterans, extensive infrastructure, with our team’s extensive experience of and local expertise will complement building and scaling food and delivery to acquire leading EuroGopuff ’s proprietary technology and companies across Europe, we are perpean delivery platform Dija. Gopuff, which has micro-fulfilment unique customer experience and fectly positioned to lead the everyday centres in every market it serves, delivadvance our ability to scale rapidly as essentials space in Europe and beyond.” ers thousands of products quickly for a we create a leading platform in Europe.” Through the acquisitions of Dija and flat $1.95 (£1.40) delivery charge. Fancy, Gopuff plans to operate It is open 24/7 in many markets Gopuff plans to operate in three European in three European countries countries with about 40 micro-fulfilment with about 40 micro-fulfilment and late night everywhere else. centres and 200 employees in the region. centres and 200 employees in The deal, along with Gopuff ’s recent acquisition of UK-based the region, with additional Fancy, is expected to provide “further Dija, which was founded in 2020, plans for continued, rapid expansion. operates dozens of micro-fulfilment densification” in the UK. Dija will continue to operate under Daniel Folkman, Gopuff Sencentres across London, Paris, Madrid, the Dija name in the near-term and as ior Vice-President of Business, said: the two companies create an integration Valencia, and more. “Together, we will continue to innovate Alberto Menolascina, Co-Founder plan to enhance the customer experiand define the ‘Instant Needs economy’ and Chief Executive of Dija, added: ence across Europe and the UK. across Europe and bring the category to “For the last eight years, Gopuff has The transaction is expected to close more customers in the region. been the market and category leader in within 30 days.
WEDNESDAY 18TH AUGUST 2021 / ISSUE 69 / SLRMAG.CO.UK / 15
