3 minute read
Motherwell Million Milestone
by 55 North
HOME DELIVERY: ONE STOP
One Stop franchisee hits Snappy Shopper £1m mark
Motherwell store has reached £1m-worth of sales through the delivery service.
One Stop franchisee Adeil Hussain is celebrating after reaching £1m-worth of sales through the delivery service, Snappy Shopper, in under 20 months.
Snappy Shopper allows customers to order their favourite products from their local convenience store for delivery from as little as 30 minutes.
Hussain has been offering the service at his store in Airbles, Motherwell, since February 2020. He introduced the service when Covid was closing in, but as a new concept, things didn’t take off immediately and he was fulfilling just a couple of deliveries a day.
However, when the first lockdown happened Hussain says things really changed pace, and he hasn’t looked back. The infrastructure with Snappy Shopper was in place and a couple of orders per day turned into 15. This figure increased each week, to 55 deliveries a day and could run anywhere up to 100 a day. He has now racked up more than 19,660 orders and 800 customers.
Adeil commented: “I was very keen to help my local community get their supplies in whatever way helped them the most. We have a lot of elderly people who get their pension from our in-store post office. I was able to chat to them about the delivery options, explaining they could stay at home and their shopping brought directly to them. We had 80% of people subsequently take up the service.
“It hasn’t just benefitted the elderly; many people have been shielding or can’t get out so easily. We deliver to mothers with young children, or people who work from home and can’t run down to the shops.”
Hussain says that even though lockdown has finished, customers keep returning. He said: “This service gives people the freedom to browse. They can look online, see what’s available and take advantage of the offers and promotions, so they can do a more thorough shop. It’s about creating a sense of normality for them.”
He works hard to make the Snappy Shopper delivery service a success and, as well as talking to his customers, he also uses social media to help spread the word. Hussain said: “At certain times of the year Snappy Shopper provides us with a map of where sales come from. This then enables us to target areas where we’re not so busy and can let potential customers know what’s available and that we’re there for them.”
John Miller, One Stop’s Head of Franchise, says lockdown has shown what the future of convenience retailing looks like and how customers are preferring to shop. People are working differently; needs are changing and convenience is ever more in demand, he says.
Miller added: “This is a fantastic milestone for Adeil and his team and shows how hard everyone has worked to achieve such profitable sales, whilst, at the same time, helping so many in the community.
“At One Stop we are committed to providing our franchisees with opportunities like this and work with a number of delivery partners to get our products out to our customers. We spoke with Adeil as far back as 2017 about a home delivery service but the pandemic accelerated this and continues to provide an ideal way for many people to shop. Congratulations to Adeil for harnessing this enormous growth area and showing what can be achieved in a relatively short space of time.”
