James Hall & Co

FOOD WASTE

James Hall doubles down on Too Good To Go

Customers using the Too Good To Go app can access the service at the retailer’s 150 company-owned stores.

James Hall & Co, Spar’s wholesaler for the north of England, has expanded its partnership with Too Good To Go to reduce food waste across its company-owned stores.

Users of the Too Good To Go app are able to get ‘magic bags’ of miscellaneous surplus stock, close to the end of its shelf life, but still within its best before date at a fraction of the full retail value.

The expansion means customers using the Too Good To Go app can access the service at all 150 company-owned stores in Cheshire, County Durham, Cumbria, Greater Manchester, Lancashire, Merseyside, Northumberland, Tyne and Wear, and Yorkshire.

James Hall & Co began trialling the Too Good To Go app in September last year, initially in 10 company-owned stores in Lancashire and Merseyside, before rolling it out wider to 45 stores.

In the past 12 months, the app has helped save 22,393 meals and an equivalent 55 tonnes of CO2.

There have been 280,000 views of the app, and the service has been used by more than 10,000 customers who have been able to access food worth £10 for an average value of £3.09.

Fiona Drummond, Company Stores Director at James Hall & Co, said: “Since we launched the partnership service 12 months ago, it has brought multiple benefits to our business, including reducing costs and a saving a huge amount of waste food.

“Not only that, it has enabled us to better connect with the communities we serve across northern England who know they can access a healthy, wholesome meal at a reduced price at a G&E Murgatroyd Spar close to them should they need to.”