Picks of the Week

ALL TREATS, NO TRICKS

Bebeto launches 750g value party pack for shoppers to ‘create your own’.

Kervan Gida’s Bebeto confectionery brand has unveiled a Halloween-inspired product for independent retailers.

The 750g Bebeto Halloween Trick & Mix is a Halal-certified and available to independent retailers via the distributor Bramble Foods. It contains a mix of sweets made with no artificial colours, a scoop for the sweets, and 20 ‘trick or treat’ paper bags and stickers.

The pack is suitable for families celebrating the occasion with a party at home or for shoppers to make up and give out to trick or treaters.

Stuart Johnston, Managing Director of Kervan Gida UK, said: “Bebeto champions ‘life is for enjoying the little things’ and we hope with this new giant Halloween party pack, we can provide moments of happiness for the whole family. We’re confident this stand-out pack will enhance independent retailers’ Halloween offering, providing both retailer and shopper with an excellent value product that’s not to be missed.”

The Halloween launch comes hot on the heels of Bebeto’s six-figure ‘Everything’s Bebetter with Bebeto’ campaign that has taken the brand into homes across London and surrounding counties with its first ever UK TV ad. The significant six-figure investment is part of a nationwide marketing campaign, including out-of-home advertising, PR, social media marketing, and consumer sampling.

The confectionery brand is on a mission to significantly boost brand awareness and market share in the UK.

Johnston added: “Having doubled UK turnover every two years since the UK office launched, our vision is to drive the Bebeto brand to become one of the top five sugar confectionery brands worldwide by 2023. A stream of exciting product innovation, new listings and multi-platform campaigns are hugely exciting steps in our journey.”

BISTO HITS THE SMALL SCREEN FOR WINTER SEASON

The advert is the brand’s first in six years.

Bisto is back on TV with its first new ad creative in six years, as part of a £4m campaign continuing to drive relevancy among a new generation of consumers and hero its premium Bisto Best range. Running until March 2022, the ad aims to generate brand awareness during the key winter season and continue momentum after a strong sales year.

The ad is an evolution of the brand’s former ‘Togetherness’ campaign, and is set to showcase wider uses for gravy, beyond the traditional roast dinner, to resonate with today’s consumer and modern meal occasions.

It takes viewers on a journey through the lifetime of two best friends. The story sees the friends growing up together, from aged seven up to their mid-30s, and concludes where they now have their own daughters who are set to carry on the tradition of sharing their mealtimes.

Savan Sabharwal, Marketing Controller for Bisto at Premier Foods, said: “Our latest campaign will help us continue to strengthen brand perceptions among new and existing shoppers, whilst delivering relevancy and consideration of Bisto Best for a broader range of meals, particularly among a new generation of gravy consumers.”

Sabharwal added: “We know that brands like Bisto played an important role during pandemic mealtimes, as people turned to products they trusted and which could provide comfort during challenging times. Our opportunity now lies in retaining these new shoppers and continuing to highlight the broad usage occasions for the brand. As we head into the key gravy season, our in-store support will also play a key role. This will see us activate our biggest Christmas yet in terms of displays, to truly get shoppers behind the brand this festive season.”

HALLOWEEN USHERS IN NEW MR KIPLING TREAT

The spooky season will also see many favourites returning.

Premier Foods has unveiled its 2021 Halloween range, which sees the return of some familiar sweet treats along with the launch of new Mr Kipling Toffee Apple Pies.Recent research reveals that 66% of people say they want to try new flavours at Halloween, making way for retailers to refresh their seasonal ranges in order to drive additional sales. The newly-launched Mr Kipling Toffee Apple Pies are available in a six-pack with an RSP of £1.50.

Premier Foods is also bringing back Cadbury Cakes’ Goo Heads, a five-pack of cake bars (RSP £1) that features a host of spooky characters on each individually wrapped bar, making them perfect for trick or treaters.

Halloween and Bonfire Night will also see the return of Cadbury Pumpkin Patch Cakes Cadbury Bonfire Logs, Mr Kipling Fiendish Fancies, Terrifying Toffee Whirls, and Chocolate & Marshmallow Slices to help keep the party going beyond 31 October.

Mathew Bird, Brand Director for Sweet Treats at Premier Foods, said: “With Halloween just around the corner, consumers will be keen to make the most of seasonal occasions over the coming months. Shoppers will have more chances to mark this Halloween with loved ones, be that at home or out and about, so our range of returning favourites, alongside our new Toffee Apple Pies from Mr Kipling, offer the ideal treat. The latest addition will help retailers target an even broader range of consumers, as the pies and tarts sector is traditionally enjoyed by post-family shoppers.”

● The Premier Foods Halloween range is available now across all channels.

PLANT BAR

Cadbury Plant Bar, a plantbased alternative to Cadbury Dairy Milk, will be available from November. The 90g bars come in 100% plant-based packaging made from ISCC-certified biosourced plastics from renewable sources. RSP: £2.50

GREENER PACKS

Fruit Shoot singles and multipacks are making the move to 100% rPET and clear bottles this month. A recipe refresh and packaging redesign are included. Alongside its new clear bottle, Fruit Shoot will now be preservative-free following a reformulation.

FREE CUPPAS

Tetley has unveiled its first on-pack promo in six years, to encourage shoppers to “send your loved one a free cuppa on us”. The promo, which appears on packs of Tetley Original 240s and 80s, is being supported in-store and in-depot with prefilled shippers and shelf strips.

FLAVOURED VODKA

The maker of Boë Gin has expanded its offering, unveiling a new range of vodkas. The range launches with three different flavours: ‘Pink’, ‘Azzura’, and ‘Dark Fruits’. Each vodka is 40% ABV. RSP: £32

GIN MAKEOVER

Plymouth Gin has had a makeover to improve its sustainability credentials. The design has eliminated all single-use plastic and reduced the weight of the glass by 15% (60 tonnes of carbon a year). Paper labels and a closure made from recyclable PET have been added.

CHRISTMAS TREATS

Confectionery specialist Bonds of London has released its Christmas range. This year’s treats include Pun Boxes and a Christmas Mix of the Shaker Cup. The range also includes Toffee Snowballs, Christmas Fudge Sharing bags and new Bonds Six Jar Sweet Sprinkles.