NPD AND MEDIA
PICKS OF THE WEEK – BEBETO
ALL TREATS, NO TRICKS Bebeto launches 750g value party pack for shoppers to ‘create your own’.
excellent value product that’s not to be missed.” The Halloween launch comes hot on the heels of Bebeto’s six-figure ‘Everything’s Bebetter with Bebeto’ campaign that has taken the brand into homes across London and surrounding counties with its first ever UK TV ad. The significant six-figure investment is part of a nationwide marketing campaign, including out-of-home advertising, PR, social media marketing, and consumer sampling. The confectionery brand is on a mission to significantly boost brand awareness and market share in the UK. Johnston added: “Having doubled UK turnover every two years since the UK office launched, our vision is to drive the Bebeto brand to become one of the top five sugar confectionery brands worldwide by 2023. A stream of exciting product innovation, new listings and multi-platform campaigns are hugely exciting steps in our journey.” Kervan Gida’s Bebeto confectionery brand has unveiled a Halloween-inspired product for independent retailers. The 750g Bebeto Halloween Trick & Mix is a Halal-certified and available to independent retailers via the distributor Bramble Foods. It contains a mix of sweets made with no artificial colours, a scoop for the sweets, and 20 ‘trick or treat’ paper bags and stickers. The pack is suitable for families celebrating the occasion with a party at home or for shoppers to make up and give out to trick or treaters. Stuart Johnston, Managing Director of Kervan Gida UK, said: “Bebeto champions ‘life is for enjoying the little things’ and we hope with this new giant Halloween party pack, we can provide moments of happiness for the whole family. We’re confident this stand-out pack will enhance independent retailers’ Halloween offering, providing both retailer and shopper with an
26 I SLRMAG.CO.UK / ISSUE 77 WEDNESDAY 13TH OCTOBER 2021
