Nisa Retail

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Nisa launches pre-sell event for spring

The range features favourite lines and new products, including an Easter NPD from Galaxy that is exclusive to Nisa and Co-op.

Nisa has launched its pre-sell event for spring – the second largest retailing opportunity of the year. The symbol group’s range features Co-op own-brand alongside branded options and a selection of new products, including an Easter NPD from Galaxy that is exclusive to Nisa and Co-op.

This year’s brochure also includes details of ‘Ways to Win’ this season and highlights the all-important must-stocks for 2022. It also sets out plans and suggested products for early, mid, and late season, and provides key insights and category management advice.

Printed brochures have been despatched to retailers and the brochure is also available online via Nisa’s order capture system.

Chris Walker, offline marketing manager at Nisa, said: “After Christmas, Easter is the largest retailing opportunity and it’s not just Easter but the whole of Spring that has now become a key trading period in the year.

“There is an abundance of NPD featured in our brochure, including a Nisa and Co-op exclusive, and these products should really drive excitement among shoppers and offer a point of difference to our partners.”

NISA HOLDS VIRTUAL WINE TASTING FOR KEY PARTNERS

A group of Nisa key accounts partners have sampled festive tipples at a virtual wine tasting.The session, designed to offer insights and tips on what to stock for the all-important trading period, allowed retailers to taste a selection of wines and quiz buyers and suppliers.

The retailers also received information on topics including Fairtrade products and pairing wines to help drive linked sales in store.

Danielle Sylvester, category controller at Nisa, said: “The combination of Co-op own-brand and branded wines worked well in this session, and I believe it provided some great food for thought for partners when it comes to their decisions on what to stock this Christmas.”