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Cover story
by 55 North
PARTNERSHIPS
Convenience collaborators
Waitrose partners with convenience chain Margiotta as part of Scottish expansion plans.
Family-run convenience store chain Margiotta is partnering with Waitrose to expand the supermarket’s presence in Scotland.
The supermarket currently has six shops in Scotland, including Morningside and Comely Bank in Edinburgh, Newton Mearns, Byres Road in Glasgow, Milngavie, and Stirling. It also supplies two Shell forecourt shops in Scotland and customers can also order its food and drink through Deliveroo from four of its Scottish shops.
Margiotta, which opened its first store in the early 1970s, is owned by husband-and-wife team Franco and Audrey Margiotta and their four children. The retailer, which has 10 stores mostly in Edinburgh, prides itself on the quality and freshness of its food. The supermarket says the choice of Waitrose products will add to Margiotta’s “already impressive” range of freshly-baked goods and pastries and sandwiches, wraps and salads, which are made fresh every day by their kitchen.
The partnership will see more than 600 Waitrose products become available in Margiotta’s shops over the coming weeks, with the first launch at its Dundas Street shop on 30 November. This will be followed on 1 December at Ashley Terrace, Comiston Road, Mayfield Road, Polwarth Gardens, Aberlady Village Store, Gullane and Forrest Road, and in early 2022 at Lasswade Road and Warrender Park.
Ready meals, free-from and vegan ranges, prepared fruit and vegetables, meat, snacks and store cupboard staples will all be available, as well as flowers and seasonal foods, which will include a selection from the Waitrose Christmas range.
Waitrose plans to explore more potential partnerships in the UK, including Scotland, in the future which will allow it to reach new customers in those areas where there is demand.
James Bailey, Executive Director for Waitrose, said: “Margiotta is a long-standing, family-run business, which shares our values of quality and service and is perfectly placed to help meet our customers’ needs in Scotland.
“We know convenience is key for many people and our partnership with Margiotta will play an integral role in helping us to make Waitrose food and drink even easier to enjoy.”
Franco Margiotta, Managing Director of Margiotta Food & Wine said: “We are delighted to be stocking Waitrose food and drinks in our stores not only because of the quality of the products but also because of the new and increased range that we can now offer. We have always strived to bring the best food products for our customers to enjoy and I am sure that they will be equally delighted in our partnership with Waitrose.”
Waitrose products will be available from Margiotta shops from 30 November at Dundas St; 1 December at Ashley Terrace, Comiston Rd, Mayfield Rd, Polwarth Gardens, Aberlady Village Store, Gullane and Forrest Rd; and in early 2022 at Lasswade Rd and Warrender Park.
