NPD and Media

WKD CELEBRATES MATES THIS CHRISTMAS

The brand’s campaign builds further on its successful Love Island association.

Ready-to-drink brand WKD has launched a seasonal campaign which celebrates mates, including house mates, teammates, old mates, best mates, and work mates.

The campaign, called Merry ChristMATES, sees the brand embark on a huge social media campaign created to help people celebrate their friendships and reconnect with mates.

The campaign comprises two main aspects:

● A series of light-hearted competitions and easy-to-enter online activities offers festive prizes to both the entrant and their best mates. Christmas is all about sharing and WKD is providing loads of opportunities for its legions of online followers to give free competition winnings to their friends.

● Previous Love Island contestant and social media influencer Chris Taylor will reprise his role as WKD brand ambassador to bring some carefully curated content to his 1.1 million followers. Taylor will enlist his friends to demonstrate just how much mates mean to him. The tongue-in-cheek series of videos will be released throughout December.

● In addition, two contestants from this year’s series of Love Island – Brad McClelland and Dale Mehmet – have been lined up to create fun footage which will showcase some very special WKD Christmas cocktails.

Alison Gray, Head of Brand – WKD at SHS Drinks, said: “Last year, WKD consumers got to spend some enforced quality time at Christmas with their close family only. Memorable and different as that will have been, we know that fans of WKD like nothing more than to be with their mates to make the absolute most of the festive season. Our humorous Merry ChristMATES campaign will provide both fun content and festive prizes for WKD consumers to share with their mates.

“To have enlisted Chris, Dale and Brad to support our festive campaign is the icing on the Christmas cake and builds further on our successful Love Island association.”

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