NPD AND MEDIA
PICKS OF THE WEEK – WKD
WKD CELEBRATES MATES THIS CHRISTMAS
The brand’s campaign builds further on its successful Love Island association. Ready-to-drink brand WKD has launched a
mates mean to him. The tongue-in-cheek
seasonal campaign which celebrates mates,
series of videos will be released throughout
including house mates, teammates, old mates,
December.
best mates, and work mates.
● In addition, two contestants from this year’s
The campaign, called Merry ChristMATES,
series of Love Island – Brad McClelland and
sees the brand embark on a huge social media
Dale Mehmet – have been lined up to create
campaign created to help people celebrate their
fun footage which will showcase some very
friendships and reconnect with mates. The campaign comprises two main aspects: ● A series of light-hearted competitions and
special WKD Christmas cocktails. Alison Gray, Head of Brand – WKD at SHS Drinks, said: “Last year, WKD consumers got to spend
easy-to-enter online activities offers festive
some enforced quality time at Christmas with
prizes to both the entrant and their best
their close family only. Memorable and different
mates. Christmas is all about sharing and
as that will have been, we know that fans of WKD
WKD is providing loads of opportunities for
like nothing more than to be with their mates to
its legions of online followers to give free
make the absolute most of the festive season.
competition winnings to their friends.
Our humorous Merry ChristMATES campaign
● Previous Love Island contestant and social media influencer Chris Taylor will reprise his role as WKD brand ambassador to
will provide both fun content and festive prizes for WKD consumers to share with their mates. “To have enlisted Chris, Dale and Brad to
bring some carefully curated content to
support our festive campaign is the icing on the
his 1.1 million followers. Taylor will enlist
Christmas cake and builds further on our success-
his friends to demonstrate just how much
ful Love Island association.”
38 I SLRMAG.CO.UK / ISSUE 85 WEDNESDAY 8TH DECEMBER 2021
