Store Openings

ONE STOP

Retailer celebrates opening his 13th One Stop store

Danny Wilson’s new store is in a former hardware shop in Bridlington.

One Stop franchisee Danny Wilson is celebrating after opening his 13th store in Bridlington, East Yorkshire.

The retailer’s new store is in a former hardware shop in the town that was run down. Danny worked with One Stop to give the building a significant facelift and the result is 1,800sq ft of space that has been customised to create a new store for the community.

The store features One Stop’s extensive range of chilled, frozen, fresh and ambient lines, and boasts many other top-up treats including f ’real Milkshake, Tango Ice Blast, and Robinson’s Fruit Ice.

Danny employs mostly from the local communities where his stores are based, around the Scarborough, Bridlington and northeast areas.

He said: “We’ve opened a number of One Stop stores in quick succession. Once you have one store, you follow the same One Stop systems and replicate what you’ve done, focusing on what’s been successful and the demographic of the area.

“We’ve found the technology allows the stores to virtually run on their own as the orders automatically curate whether you’re there or not. We just look through the order and check if we need any additional stock and that’s it. Other symbol groups we’ve worked with weren’t nearly as advanced, so this allows me to operate multiple sites with ease.”

Danny has tapped into the strength of local community stores since the pandemic, with Bridlington seeing significant investment with the rise in popularity of British seaside towns and staycations. “Our new One Stop store is not the only shop to open in the area – there’s competition around us but we remain the best value thanks to the promotions we can offer,” he said.

“I’m really pleased with how trading has been since we’ve opened, and the look of the store has also exceeded expectation. We’ve got the new yellow and grey promotional POS, which has created a standout impact from the roadside.”

John Miller, Head of Franchise at One Stop, said: “It only feels like yesterday when we congratulated Danny for opening his 12th store. He has a strong team that leads by example, and he has worked hard to build a solid and well-respected portfolio of One Stop stores in the northeast.

“The speed with which Danny is opening our stores shows the opportunities available for franchisees and the ease of running multiple sites. All our stores, whether they are ‘core’ or franchise, are treated the same. Franchisees have all the systems, technology, promotions, prices, quality, and standards that are synonymous across the whole estate. Franchisees also have their own Business Development Manager who works with them on every aspect of the store, from the initial refit, to growing sales, all with up to the minute data helping them in every aspect of decision making.

“Danny has a strong vision for where he wants to take his business. He can see how much the local convenience industry has grown and is keen to harness this in an area he knows well. Our job at One Stop is to help support this growth and work with Danny to bring out the best in each store and allow him to run his sites as efficiently as possible.”

Danny is already planning to move his other Bridlington One Stop – which he only opened earlier this year – to a larger site. In addition, he plans to open more stores and is already looking at possible sites.