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Retailer celebrates openin his 13th One Stop store Danny Wilson’s new store is in a former hardware shop in Bridlington.
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ne Stop franchisee Danny Wilson is celebrating after opening his 13th store in Bridlington, East Yorkshire. The retailer’s new store is in a former hardware shop in the town that was run down. Danny worked with One Stop to give the building a significant facelift and the result is 1,800sq ft of space that has been customised to create a new store for the community. The store features One Stop’s extensive range of chilled, frozen, fresh and ambient lines, and boasts many other top-up treats including f ’real Milkshake, Tango Ice Blast, and Robinson’s Fruit Ice.
Danny employs mostly from the local communities where his stores are based, around the Scarborough, Bridlington and northeast areas. He said: “We’ve opened a number of One Stop stores in quick succession. Once you have one store, you follow the same One Stop systems and replicate what you’ve done, focusing on what’s been successful and the demographic of the area. “We’ve found the technology allows the stores to virtually run on their own as the orders automatically curate whether you’re there or not. We just look through the order and check if we need
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any additional stock and that’s it. Other symbol groups we’ve worked with weren’t nearly as advanced, so this allows me to operate multiple sites with ease.” Danny has tapped into the strength of local community stores since the pandemic, with Bridlington seeing significant investment with the rise in popularity of British seaside towns and staycations. “Our new One Stop store is not the only shop to open in the area – there’s competition around us but we remain the best value thanks to the promotions we can offer,” he said. “I’m really pleased with how trading has been since we’ve opened, and
