2 minute read
Nisa
by 55 North
SYMBOL GROUPS
Nisa retailers introduce deals on festive favourites
The symbol group says uncertainty surrounding the Omicron variant means many people are opting to celebrate in the comfort of their own homes.
Nisa retailers have begun introducing a raft of deals on festive favourites to help drive footfall and sales throughout the Christmas and New Year period.
Included in the promotion is I heart Prosecco 75cl and Dark Horse Cabernet 75cl at £7.50 each, Grolsch 12x330ml at £10, Peroni 12x330ml at £13, Bailey’s Irish Cream Liqueur 70cl at £13, and Gordon’s Premium Distilled Pink Gin 70cl and Kopparberg Pink Gin 70cl at £16 each, saving shoppers up to £6.29 off RSPs.
Nisa retailers are also providing accompanying mixers and garnishes, including Fever-Tree Tonic Water 8x150ml at £4 and Co-op Oranges 4pk and Unwaxed Lemons 4pk at 99p each.
In addition, Co-op Irresistible Prosecco 75cl is available for £7 a bottle on a One Week Deal from 29 December to 4 January.
Seasonal Manager at Nisa, Hannah Goodwin, said: “Uncertainty surrounding the Omicron variant of Covid-19 has meant that many people are opting to celebrate in the comfort of their homes with family over the next couple of weeks, and many Nisa Local shops are perfectly placed for those looking to avoid a trip to a busier supermarket for celebratory goodies such as buffet food or alcohol.”
The Co-op Party Food range available to Nisa partners features more than 14 different product lines, including Co-op Mac and Cheese Bites, Co-op Mini Duck Spring Rolls and Co-op Chicken Tikka Lollipops, all on a two for £5 multibuy deal.
Goodwin added: “Just because consumers might not be comfortable venturing out to participate in large-scale get-togethers doesn’t mean they don’t want to celebrate; these shoppers will likely be on the lookout for deals that will bring some cheer to their household whilst out picking up essentials.”
The latest holiday deals are supported by a marketing campaign that includes Christmas-themed POS.
The symbol group has also provided partners with a New Year Opening Times poster.
