2 minute read
Picks of the Week
by 55 North
NPD AND MEDIA
SNOWBALL STOUT
Lees of Scotland has teamed up with Drygate Brewing Co to create a limited-edition Christmas stout in honour of its 90th year in business. Inspired by Lees’ famous snowball, the stout has hints of coconut and sweet mallow, with a deep chocolate warmth. RSP £4.50.
BETTER PACKS
Imperial has launched enhanced packaging for its pod-mod vape system myblu. The design includes an improved vignette on the logo triangle to make it easier to navigate between ranges, improved readability of flavour and strength, and more aesthetic pod visuals on pack.
MAX CHRISTMAS
Pepsi MAX is bringing back its Christmas Refreshed TV advert for a second year running. This year’s festive campaign, which is set to reach 52 million consumers, will also include a ‘Win Christmas Your Way’ competition, as well as digital, outdoor, social, and POS.
WONDERFUL RTD
Dunnet Bay Distillers has launched a canned ready-todrink cocktail, Wonders of the Wilderness, which combines Holy Grass Scottish Vodka with a refreshing, crisp apple tonic. The 5.5% ABV drink is available now in 250ml cans with an RSP of £2.50.
RENEGADE RUMS
Speciality Brands is bringing three pre-cask white rums from Renegade Cane Rums to the UK. The unaged, fresh sugarcane juice spirits include Single Farm Origin: Dunfermline Column and Pot Still and Old Bacolet Pot Still. The spirits come in 70cl bottles, with a 50% ABV and RSP of £55.
STORE WRAPS
Suntory Beverage & Food GB&I has wrapped several c-stores in the branding of new Lucozade sub-brand, Lucozade Alert. The full-colour wraps, which cover the external windows of stores, aim to drive awareness and sales of Lucozade’s biggest product launch in years.
