NPD AND MEDIA
PICKS OF THE WEEK
SNOWBALL STOUT
BETTER PACKS
MAX CHRISTMAS
Lees of Scotland has teamed
Imperial has launched enhanced
Pepsi MAX is bringing back its
up with Drygate Brewing Co to
packaging for its pod-mod vape
Christmas Refreshed TV advert
create a limited-edition Christ-
system myblu. The design
for a second year running. This
mas stout in honour of its 90th
includes an improved vignette on
year’s festive campaign, which
year in business. Inspired by
the logo triangle to make it eas-
is set to reach 52 million con-
Lees’ famous snowball, the stout
ier to navigate between ranges,
sumers, will also include a ‘Win
has hints of coconut and sweet
improved readability of flavour
Christmas Your Way’ competi-
mallow, with a deep chocolate
and strength, and more aesthetic
tion, as well as digital, outdoor,
warmth. RSP £4.50.
pod visuals on pack.
social, and POS.
WONDERFUL RTD
RENEGADE RUMS
STORE WRAPS
Dunnet Bay Distillers has
Speciality Brands is bringing
Suntory Beverage & Food GB&I
launched a canned ready-to-
three pre-cask white rums from
has wrapped several c-stores in
drink cocktail, Wonders of the
Renegade Cane Rums to the UK.
the branding of new Lucozade
Wilderness, which combines
The unaged, fresh sugarcane
sub-brand, Lucozade Alert. The
Holy Grass Scottish Vodka with
juice spirits include Single Farm
full-colour wraps, which cover the
a refreshing, crisp apple tonic.
Origin: Dunfermline Column and
external windows of stores, aim
The 5.5% ABV drink is available
Pot Still and Old Bacolet Pot Still.
to drive awareness and sales
now in 250ml cans with an RSP
The spirits come in 70cl bottles,
of Lucozade’s biggest product
of £2.50.
with a 50% ABV and RSP of £55.
launch in years.
WEDNESDAY 15TH DECEMBER 2021 / ISSUE 86 / SLRMAG.CO.UK / 33
