SYMBOL GROUPS
NISA
Nisa retailers introduce deals on festive favourites
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The symbol group says uncertainty surrounding the Omicron variant means many people are opting to celebrate in the comfort of their own homes.
isa retailers have begun introducing a raft of deals on festive favourites to help drive footfall and sales throughout the Christmas and New Year period. Included in the promotion is I heart Prosecco 75cl and Dark Horse Cabernet 75cl at £7.50 each, Grolsch 12x330ml at £10, Peroni 12x330ml at £13, Bailey’s Irish Cream Liqueur 70cl at £13, and Gordon’s Premium Distilled Pink Gin 70cl and Kopparberg Pink Gin 70cl at £16 each, saving shoppers up to £6.29 off RSPs. Nisa retailers are also providing accompanying mixers and garnishes, including Fever-Tree Tonic Water 8x150ml at £4 and Co-op Oranges 4pk and Unwaxed Lemons 4pk at 99p each. In addition, Co-op Irresistible Prosecco 75cl is available for £7 a bottle on a One Week Deal from 29 December to 4 January. Seasonal Manager at Nisa, Hannah Goodwin, said: “Uncertainty surrounding the Omicron variant of Covid-19 has meant that many people are opting to celebrate in the
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comfort of their homes with family over the next couple of weeks, and many Nisa Local shops are perfectly placed for those looking to avoid a trip to a busier supermarket for celebratory goodies such as buffet food or alcohol.” The Co-op Party Food range available to Nisa partners features more than 14 different product lines, including Co-op Mac and Cheese Bites, Co-op Mini Duck Spring Rolls and Co-op Chicken Tikka Lollipops, all on a two for £5 multibuy deal. Goodwin added: “Just because consumers might not be comfortable venturing out to participate in large-scale get-togethers doesn’t mean they don’t want to celebrate; these shoppers will likely be on the lookout for deals that will bring some cheer to their household whilst out picking up essentials.” The latest holiday deals are supported by a marketing campaign that includes Christmas-themed POS. The symbol group has also provided partners with a New Year Opening Times poster.
