3 minute read
Fresh & Chilled
SPAR COYLTON
A recent refit by Ayrshire Spar retailer Chris McCallum proved the perfect opportunity to take his fresh and chilled offer to the next level.
Fresh and chilled has grown hugely in importance over the last few years and customers now expect a strong, well-presented offer when they visit a convenience store – a trend not lost on Ayrshire Spar retailer Chris McCallum.
When Chris was refitting his store he understood the critical role that a great fresh and chilled offer plays in both driving sales and in setting the tone for the store. The refit saw the store gutted and rebuilt almost from the ground up and at the heart of the new store was what the judges referred to as a “next generation fresh and chilled offer”.
Chris has committed a huge amount of space to the fresh produce and chilled categories, perfectly reflecting the growing demand for these products in convenience retailing. The closed-door refrigeration and immaculate presentation makes the fixture inviting and enticing, which has helped grow sales and drive up profits from a category that can be challenging for retailers to get right. SLR Publisher Antony Begley commented: “Chris’s new Spar Coylton store is beautifully presented throughout. The store is one of very few in Scotland to feature the latest Spar branding scheme and low shelving and bright lighting helps the store look much bigger. “The fresh and chilled fixture is bang in line with what today’s shoppers are looking for: an extensive range of great quality products, competitively priced and well presented. It’s spotlessly clean, well stocked and offers something for every shopping occasion.”
SCOTMID BARNTON
Scotmid Barnton offers a view into the future of convenience retailing with a fresh and chilled offer that is perfectly attuned to the needs of today’s shoppers.
An outstanding store in every sense, Scotmid Barnton is one of Scotmid’s newest stores and the enormous space dedicated to the fresh produce and chilled categories perfectly reflects the growing demand for these products in convenience retailing. A fantastic range, beautifully presented marks the store out as something special in this keenly contested category. The judges noted that “Scotmid Barnton’s fresh offer has been created with a perfect understanding of what modern shoppers are looking for when they visit their local store. They want top quality produce and products, ideally with much of sourced in Scotland, and they want it presented in an enticing, engaging way that gives them the confidence to buy from the store time and again.” SLR Sales & Marketing Director Helen Lyons commented: “Shopper consumption patterns have change enormously over the last few years. Many shoppers are now looking for healthier, fresh products and they want to be able to find everything they need in one shop, regardless of whether they’re planning to make lunch for the kids, cook that night’s dinner or just pick up a snack or something for lunch. Scotmid Barnton offers everything they need and it’s a gorgeous shopping environment with perfectly presented fixtures.”
