SLR AWARDS 2021 A VIRTUAL FESTIVAL OF EXCELLENCE
FRESH & CHILLED RETAILER OF THE YEAR – INDEPENDENT STORE
SPAR COYLTON A recent refit by Ayrshire Spar retailer Chris McCallum proved the perfect opportunity to take his fresh and chilled offer to the next level.
Fresh and chilled has grown hugely in importance over the last few years and customers now expect a strong, well-presented offer when they visit a convenience store – a trend not lost on Ayrshire Spar retailer Chris McCallum.
The closed-door refrigeration and immaculate presentation makes the fixture inviting and enticing, which has helped grow sales and drive up profits from a category that can be challenging for retailers to get right.
When Chris was refitting his store he understood the critical role that a great fresh and chilled offer plays in both driving sales and in setting the tone for the store. The refit saw the store gutted and rebuilt almost from the ground up and at the heart of the new store was what the judges referred to as a “next generation fresh and chilled offer”.
SLR Publisher Antony Begley commented: “Chris’s new Spar Coylton store is beautifully presented throughout. The store is one of very few in Scotland to feature the latest Spar branding scheme and low shelving and bright lighting helps the store look much bigger.
Chris has committed a huge amount of space to the fresh produce and chilled categories, perfectly reflecting the growing demand for these products in convenience retailing.
“The fresh and chilled fixture is bang in line with what today’s shoppers are looking for: an extensive range of great quality products, competitively priced and well presented. It’s spotlessly clean, well stocked and offers something for every shopping occasion.”
www.slrawards.com
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02/12/2021 13:06:22
