Antton Pe単a Portfolio
2015 Spring
Who am I?
Description
Mission
HI! I am Antton Peña, a young Innovation Designer coming from the north of Spain. In the I am part of the new Global Innovation Design MA/MsC programme offered in conjunction by the Royal College of Art and Imperial College of London. Creative and perfectionist, but a big fan of the big picture.
I believe that nowadays, everything is interconnected. Different fields work together, different cultures heavily influence others, and there is no innovation that has impact in an specific area. I believe that design needs to evolve in that way.
Even if my background was directing me to the product design industry, and had professional experience in the car design industry, I decided to quit trying to create meaningful innovation that will connect to people. Mountaineer at free time, I enjoy breathing fresh air outdoors, practicing action sports to explore the nature. Canyoning, climbing, caving and trekking are the ones I usually practice. I love bringing this active spirit to work. I believe that having a dynamic attitude in the office, helps to have a better environment to create new ideas, to have different points of view, and in consequence develop a better work, specially in the design industry.
The creative process has to integrate different insights and experts, while taking into account a broad number of factors in order to answer in the most integral way to the problems. Every product needs the support of a good service, have a well designed user interaction and be able to answer to the sustainability factors. My career started as a designer focuses merely on the product, but as my contact with other fields increased, I realised of the importance of the connection between different knowledges. Answering to this believe, I continuously train myself to be as multidisciplinary as possible in order to guide processes where different professionals are part of. In this way we will be able to deliver solutions in more complex environments, where the understanding of the whole situation is needed.
What did I do? Work Experience Scentee Position: Interaction/UI Designer Location: Tokyo - Japan Audi AG - Esiste G.m.b.H Position: Junior Designer and Team Leader Location: Munich - Germany
Academics UnderGraduate Industrial Design & Product Development Engineering Degree at Mondragon Unibertsitatea International Semester in L Ecole de Design de Nantes Atlantique [Product Design Specialization] Graduate Global Innovation Design [GID] coDelivered by Royal College of Art and Imperial College of London, Pratt Institute of New York and Keio Media Design of Tokyo, with significant stays in each of them.
Esiste S.R.L Position: Internship as Automotive Autodesk Alias Modeler Location: Torino - Italy
Language Skills Basque:
Seat Design Center Position: Internship at Exterior Components department Location: Barcelona - Spain
Spanish: English:
Italian:
@ t e .n p n o t t n .a w w /w :/ p t t h more information at:
[Mother Tongue]
Advanced Level - TOEFL 99 Advanced Level
French:
Mondragon Unibertsitatea Position: Trainee responsible of the design of the degrees catalog and the corporative web page Location: Mondragon - Spain As Freelance Some Clients: PeñaRural, Ingou, Publidenak, Arizmendi Ikastola... Products: Video mounts, Logos, PrintWorks, WebDesign.
[Mother Tongue] EGA Certificate (2006)
Intermediate Level
Technical Skills
Illustrator:
SolidWorks:
CSS:
UniGraphics:
HTML:
Final Cut: Flash:
BunkSpeed Shoot: Autodes Alias:
AutoCad: [2D] Arduino:
Photoshop: 3DSmax:
Between
The new pet brush range
Biogance is a brand that develops cosmetic products for pets. They wanted to enlarge they range of products and they asked us to develop 4 beauty brushes to include it in their catalog. After a research and evaluation of many ideas, we decided that they needed more objects that those they asked to us, so we developed the whole range.
Project Developed for the Brand:
Between
The new pet brush range
d we n e r t c i t e h t s e a e Th ided to follow dec e beginning from th
Natural Wood No Coatings Modern Crude
The Between Project was the kind of project were the client gives the designer total freedom, but we needed to work fast. That is why we went straight to the solution. The followed direction was chosen in the very beginning, and we could focus in the development phase.
Between
The new pet brush range
Full Range - nomi ECO - logy
Daily Usage
ir a H t Shmoarssaging
Double Sided
Tooth Brush
Styling Peigne
Death Hair
Comb
To create a more environment friendly product, and in the same way, a cheaper one, we based the design on a common geometry. With an aluminum extrusion, is possible to build the structure that will be used in a big part of the variants.
The idea was to keep the assembling simple. We were aware that a so small product needed to be cheap to produce. That is why we tried to design a form that could be easy to assemble.
Igex
The new way of exploring the ocean
igex
Business Idea Awarded At:
Inspired by the increasing success of the actions sports and by
by the lack of them in the coast, Igex is a revolutionary water transport. It is designed to be driven without commands, directed by the position of the body of the user.
Igex
The new way of exploring the ocean For this project, we had the chance
day
80 min
onth ent in a m The time sp the network to d te ec conn
008
r2 Decembe
r 2009
Decembe
d
M
ar o B ood
55 min
3h 4min
5h 35min
umption
60 min
s Water Con
e spend ge time w The avera S in pain connected
tworks
rt
That are pa
ect every
They conn
k of a networ
Social Ne
%80
Our base n informatio
%60
of The users internet connect knowing
kes on from la onsumpti on ti p m u s Average c n asts of co and forec Ibai-Eder Urkulu 5 l/s
257,0
2009
s 252,56 l/
306,5 l/s
2020
283,6 l/s
e water
price of th s that the WWF say iplied by lt u m will be
x3
AlGore says that
%40
The level of the raises
3,m1 m
to make a deep research. We man-
mes of water co iers from glac each year
lty water to sa om sweet changes fr cy er en at ag w er is wat All th the basque Data from
Gazteak euren artean ezagutzeko ingurune aproposak behar dira, tokiak berak horretara bideratuko dituen lekuak alegia.
aged to ďŹ nd data about the water consumption and the bigger young
trends,
networks.
the
social
As it was a project were the client, a local institution was him
dierent
Jendea ezagutu nahi
Juergan ateratzen da, jendez inguratu, baina anonimotasuna mantentzen jarraitzen du.
very involved, we had to show
ar 2050.
for the ye
Jendea ezagutzeko aitzakia beharra
stages
to
convince them following the direction we wanted. For this, many scenarios were created, example vehicles shown, data displayed, ect.
Internetera Konektatua Aparatu guztiek dute konektatzeko gaitasuna. Mugikor, kontsola, erloju...
Birtuala Bizitza konpartitzeko erraminta nagusia. Telefonia eta SMSak baztertuko ditu.
Elkartzeko guneen beharra
Lokalak, tabernak, etab. erabiltzen dituzte elkartzeko. Sare txikiak sortzen dira, gune komunen beharra sortuz.
Diru falta Zerbitzu bat eskaini behar zaio. Momentu laburrean ordaindutakoaren etekina aterako duelarik. Udaletxea izan daiteke bezero, herriari baliabidea eskaintzen diona.
*
Gaztearen Irudikapena
Sare Sozialak
Gaur egungo gazteria, etengabe interneterta konektaturiko gazteria da. Biziztza
Bizitza konpartitzeko erraminta nagusia. Telefonia eta SMSak baztertuko ditu.
konpartitzeko sare sozial birtualak darabiltza eta honegaitik hitz egin daiteke gazteria sedentario batetaz.
turismoari ihesi Kostako herrien udako masifikazioa ez dute gogoko. Urte osoan beraiena denean, protagonista bihurtzen diren turistak iristen dira.
Estereotipo oso ugaria
Kostako herrietan ez da estereotipo nabaria igartzen. Ugariak dira gazteek erabiltzen dituzten janzkera eta itxurak.
Kostako gazteriaren kezka handi bat udako turismoaren masifikazioa da. Sedentarismoa izan arren, gazteriak
jendea ezagutu nahi du, honetarako aitzakia eta toki apropos bat behar duelarik.
Diru falta, kontuan hartzeko gauza da, honetarako alokairu sistema bat irtenbidea izan daitekelarik.
Pasiboa Sedentarioa Etxean denbora gehiago igarotzen du. Beste pertsonekin interakzio birtuala mantentzen du.
Beharrak Nahiak Ezaugarriak
Igex
The new way of exploring the ocean
During the development of the product, we had to
deal with the fact that the object was going to be in
contact with the body. That is why we created many
rought volumes/models to test that the Igex was going to be confortamble for the user. In the same
way, we didn t want to sacrifry the aesthetical charac-
ter of the concept, so we had to work simultaneously in the ergonomical and aesthetical development.
Formal Research Sketches
Ergonomy Testing Rough Models
Creation of the Final Model
Igex
The new way of exploring the ocean
Emergency e GiroGSpcsop Processor
The big eort of the
Solar Panel
Igex project was to deďŹ ne the interior in a viable way. We had many constrains that made us change the
Opening System Structure
Charging Port
2 Turbines
Bateries
design, but is this c o m p r o m i s e between design and techniche
that
allowed us creating something nice and technically able.
build-
Igex
The new way of exploring the ocean
Testing the floatability (Hidromax virtual model)
The Igex project evolved from a simple
But the product needs a plan to be mar-
I.D. project to an entrepreneurial pro-
keted, so we had to develop a market-
ject. The idea was awarded by two insti-
ing plan. As the product was quite
tutions (BCD and ISEA) and an investor*
expensive for the final user, we choosed
show the interest in the idea.
a renting system to make the Igex
This made us go deeper with the devel-
afordable for every one.
opment of the project. First we had to check the flotability of the product. At
So we defined the distribution, the
the beginning it wasn t flotable, so we
transportation, the target, the incomes,
had to change the volume to make the
ect.
product float.
*Unafortunately, the project was not continue by the investor.
Marketing Plan Floatability Theorems
Igex
The new way of exploring the ocean
An example of the developed appeal images
Presenting the project in Barcelona
To see the video of the presentation: vimeo.com/asdfasfeas
The ďŹ nal result of the built real size model
xRider
Feeling the roads
The x-Rider 4 is a new concept of vehicle. It is a mix between a car and a motorbike. The four wheels give the needed stability to the vehicle, while the users position and the way of driving allows the driver feel very extreme sensations. The low height creates the feeling of being nearly touching road, something that is increased by placing the head in front of the vehicle.
xRider
Feeling the roads
Intermedium Renders
Inspiration Researches Sketch
xRider
Feeling the roads
Nocturne De-light of the Night
Nocturne is an interactive
light ďŹ xture, programmed to react to the lack of sunlight, brightening and opening
gradually with the setting sun. The form of the piece and the organic movement of the
arms were inspired by bat wings and movements of
jellyďŹ sh, in order to give a shy personality to the lamp. He is afraid of the sun.
Nocturne De-light of the Night
Getting ready for the show!
Initial trials
1
CAD optimization
2
First cardboard prototypes
ess
Many components were used during the proc
3
Structural Tests
4
Phisical Computing
5
Cover selection
6
Instalation
Nocturne De-light of the Night
The project, even if based in a simple
concept, underwent through many small steps in order to work properly. Even if
the aesthetics were an important component during the whole journey, the
engineering took a driving role. Finally,
we were able to have a complex move-
ment driven by a single motor, a rigid but exible surface as the cover of the struc-
ture, and a working Arduino system that would oer a seamless ďŹ nal experience.
Glimpse
Giving independence to visually impaired skiers
GLIMPSE was born motivated by the Rio Tinto Sport Challenge. The brief was asking to design anything that would offer a benefit to the winter Paralympic games. GLIMPSE offers a bigger independence to the visually impaired athletes.
The project shown in the following pages was ideated and developed in 6 weeks, going from the first ideas to the fabrication of the prototype shown here.
Glimpse
Giving independence to visually impaired skiers
Visually impaired skiers race with a sighted guide who
travels a few meters ahead of them. They rely on verbal communication, and have no means of independently
well as the position and direction to the next control point.
gauging where objects are around them.
GLIMPLE uses sound to guide the athlete through the path
GLIMPSE aims at giving independence to Paralympic
understand where the rest of the athletes are situated
skiers and snowboarders by providing relative position
awareness via multi-sensorial feedback: mixing biomim-
icry and the latest technology allowed us to redesign the
Yes! He isarfeouenlidnghim! the people
The helmet detects were the other competitors around are, as
safety helmet to make this possible.
they have to follow. Meanwhile they are able to feel and
relatively to them, thanks to the haptic feedback the helmet is able to provide. All the measurements are calculated with technologies integrated in the helmet. This technologies
aren t satellite dependent, ensuring its correct functioning in areas with compromised connectivity.
Glimpse
Giving independence to visually impaired skiers What does the athlete receive?
To be able to translate the inputs into understandable feedback for the
1 Rest of the competitors: Haptic Feedback 2 Next doors position:
Sound Feedback
athletes, we combined dierent technologies into one system. Based on 2 Arduino computation units, we were able to detect position, angle and distance, and deliver it in form of sound and haptic feedback.
IR based angle calculation
Ultrasonic Sensors Infrared Sensors
Vibration Band
General Computation Arduino
Sound Generation Arduino Speakers
Glimpse
Giving independence to visually impaired skiers
h
c r a e s e R d e r e t User Cen
Time to show the work!
Concept Image
Testing first feedback prototypes
and Peter Childs, Dthireecdetomor nsoftrGatIDion! IDE, enjoying
MagFoam
EXPerimenting the unknown
MagFoam is the result of 3 day workshop working with the EXP process. The EXP process makes reference to a non linear way of working. A process based on questions more than answers, a process that EXPlores, EXPeriments, EXPloits... The initial idea was to work around the Augmented Materials. Materials that have new functions, new properties or behaviours. The result, a magnetic foam, and many unexpected discoveries.
MagFoam
EXPerimenting the unknown
Foam with BareConductive
Foam with ferroliquid attracted while growing
Foam with short cupper wires
Foam grown on particle container
Foam with double amount of metal particles attracted while growing
Foam with ferroliquid
Foam with ferrofluids
Foam with triple amount of metal particles
Foam with double amount of metal particles
Foam with metal particles
Non baked flawor and yeast with metal particles
Baked flawor and yeast with metal particles
Sponge with particles
Ball with magnetic paint
Selective Current Ball
From Concept to Findings
When the brief was delivered, the concept I gener-
the idea was to use correct to make the ball move
I succeeded in on that, but found an opportunity
but gave me some deep insights. The attracted
in unexpected ways. The first prototype was built
to have a magnetic but very light material. That how
when under pressure. The last iterations didn t
finishing on foams. The question is posed, now is
ated was about creating bodies that would behave from this,
continuously. It didn t work. I thought the solution was the idea of building a magnetic sponge was generated.
on developing a sponge that would be magnetic drive me to the solution of this last question,
ferroliquids have a direct impact in the surface about EXPing more.
MagFoam
EXPerimenting the unknown
ready for the exhibition
During the process, don’t worry if the lab is messi!
Eureka! The moment I found the process that would generate the final question!
y! wa at ne a n i g n hi yt er ev t en es pr But
Flock
ProSocial dynamic urban flight planner
We will soon be surrounded by drones. The FAA (The
Federal Aviation Agency of
the US) forecasts that there will be 30000 drones in the american sky by 2020.
Unfortunately, drones are not able to understand the
impact they can have on pedestrians. Drones can
appear anywhere, and citizens have no way to avoid them.
Drones are noisy, unpredictable and could be scary.
Flock is a ProSocial dynamic urban flight planner for
drones. Powered by the
citizens location data, it is able to understand and define the disruption each flight path will generate before the drone flies.
vimeo.com/116229781
Flock
flockbrain
ProSocial dynamic urban flight planner
flockBrain is the brain of the system that
It is an algorithm able to propose different flight routes
flock is composed of three main products, and a
understands where the population is at
(real-time or predicted). The diagram in the page 9
and then check them with all the information available
thinks in a prosocial way. The brain that
core that coordinates all of them and plans the
shows the information flow between all the products
every moment, understands the needs of
flights. These three products are flockGuard; an
each sender and receiver and more impor-
and stakeholders in the system. This is how flockBrain
that enables drones to deliver directly to the
flights are calculated in the most respectful
possible flight paths. The interface shown in this page
interface to control fleets, floc Perch; the device
understands what is happening and delivers the best
tantly, the one that makes sure that all the
windows, and the flockPerchApp; the interface
is the way that the thinking is visualized.
possible way.
that controls the perch. The core that makes all the devices talk is flockBrain
< Delivery
+ R
Landing Permission - Time Window > < Price - Missions Status - Notifications
Feedback - Prefered delivery moments - enquiries > < Delivery is happening - package content - Information about the company
Surrounding Social Info > < Air Space Situation
flockbrain
< Flying enquiry - permission - plan request Flight plan - route to follow - actual UAV position >
Users
flockguard Sender
Delivery Confirmation - Flight Status - Position Double Check >
C
Flock Drone - UAV approaching - Air Status - Systems Intentions >
Citizens
GPS POSITION - FULL/EMPTY - DIAGNOSYS > < PATH TO FOLLOW - REAL TIME ADJUSTMENTS - NODES IN WHICH CHECK IN
Flock
ProSocial dynamic urban flight planner
flockguard
flock
airdelivery in the best possible way
flockGuard is the interface that makes the whole flockBrain technology accessible to the senders. Thanks to a tablet app, the senders are able to control all the drones in their float, easily define final destinations, and manage the moment in which each delivery needs to happen. flockPerch is a folding perch able to collect packages directly from the drones in the wall. It is installed next to the window, and it deploys when the drone approaches, opening the delivery net. Once the drone leaves the package in the net, it closes back to keep the package safe until the user arrives home. Download the flockGuard app to your iPad: antton.pe/flock/guard
Download the flockPerch app to your iPhone: antton.pe/flock/perch
flockperch
Flock
ProSocial dynamic urban flight planner
flockperch ďŹ&#x201A;ockPerch is a folding perch able to collect packages directly from the drones in the wall. It is installed next to the window, and it deploys when the drone approaches, opening the delivery net. Once the drone leaves the package in the net, it closes back to keep the package safe until the user arrives home.
ďŹ&#x201A;ockPerch oďŹ&#x20AC;ers a way to receive packages safely directly in our window, but more importantly, the possibility to receive packages at any time. This allows us the receive packages without needing to be home waiting for them. This is key to enable ProSocial deliveries. By letting the receivers choose the urgency of each delivery, it gives the system more time to choose the most respectful path.
Flock
ProSocial dynamic urban flight planner
This is how it is inside...
Presentation wall
This is thevebryootkhintghat explains e
To see the prototype working, and the details of how it is been built, please visit the following video: vimeo.com/122771854
Bits
Imagining the future of Nutrition
Bit s is proporsing an experience to the future nutrion
scenario. An scenario where every need will be very well
measured, and communicated to the user. Bit s lets the
body understand which the
precise needs of the body are in each moment, and the
nutritional componets answer to the need generated.
Bits
Imagining the future of Nutrition
Issues of the nutrition system
Lifestyle Trends
Unsustainability Unefficiency
Super Measurement Nutritional Components
Excess of transport and The food eaten nowadays contains
We are starting to measure We are starting to separate the food
food consumption many non needed components
every single action of our lives experience and nutrition.
1kg Beef=32km of av car The most nutrient dense foods:
Wearable band manufacturers delivered 2.7M
A farm produces 130 times 100g Salmon contain 2.8 g of Omega3
Symbiotic bacteria Buchnera sp. grows
devices in the first quarter of the year essential amino acids
more waste than a human 100g of Kale contain 2 g of fiber Standart american diet
requieres 4200 gallons of water
With the data received The need is identified
Proposed Experience
Aroma is delivered directly
to nostril, and the need communicated
The bit, containing a relevant
texture to the texture is ingested
The texture answering to the aroma creates a fulfilment feeling.
Bits
Imagining the future of Nutrition
Experiment to validate the Aroma-Texture
Once our hipothesis of generaing need with smell was generated, we tested it with users. The answer was positive. They were able to link textures to smells,
but an iteration was needed. Color helped them identify the elements.That s why next step would be about developing the identity of the bits themselves.
Smell delivery device
Bits
Imagining the future of Nutrition
The final output is the vision of a whole system that integrates 3 elements. The WearBit, thearoma dispenser, the Bits,the nutrients that will be designed with certain textures, and the BitKit, the package that will allow you to bring all the daily nutrients with you, This is how we get to close the whole cicle of expectation generation and final fulfillment.
BitKit - Thn ein waholbeox day nutritio
Arom
t WearryBDi evice a Delive
Bit - Textured non flawored nutritional components
What Did I Do? I think that the secret of the innovation is the plurality. The real power of the designers appears when are mixed with others. That is why I proudly want to show who I worked with. I believe that without them, the projects had not been the same. Thank You All!
mTouch
Between
Igex
xRider - 4
Nocturne
Glimpse
magFoam
The intelligent tactile mixer
The new pet brush range
The New Way To Cross The Oceans
The new way to feel the roads
De-light of the Night
Giving independance to visually impaired skiers
EXPermenting the unknown
Munich
New York
London
Personal Project
Team Project
Team Project
Setareh Shamdani Antton Peña
Giulio Ammendola Sunghoon Lee Naomi Bailey-Cooper Antton Peña
Decembre 2013
January 2014
Spain
Team Project:
Team Project:
Team Project:
Erlaiz Vidal Txaber Traspaderne Beñat Salaberria Jon Latxaga Antton Peña
Michael Jurado Antton Peña
Beñat Salaberria Aitor Sanchez Jon Apodaka Erlaiz Vidal Antton Peña
February 2009
February 2012
2011-2012
June 2012
Personal Projects
February 2014
All the sketches, drawings and hand renders have been done by myself. In the case of the models, even if I love being involved in the process, more people has taken part on the creation of the ones shown.
*
I Hope You Enjoyed!
u o y k n a h t d n A ng a look! for havi
If you want to know more about be linkedin.com/in/anttonp
+34 616 70 15 20
user: maimuru
Static Contact Information: Antton Pe単a Arregui Maimuru Etxea Gureia Auzoa Aramaio 01169 - Spain
twitter.com/anttonp
anttonp.net
info@anttonp.net