Portfolio - Antton Peña

Antton Pe単a Portfolio

2015 Spring

Who am I?

Description

Mission

HI! I am Antton Peña, a young Innovation Designer coming from the north of Spain. In the I am part of the new Global Innovation Design MA/MsC programme offered in conjunction by the Royal College of Art and Imperial College of London. Creative and perfectionist, but a big fan of the big picture.

I believe that nowadays, everything is interconnected. Different fields work together, different cultures heavily influence others, and there is no innovation that has impact in an specific area. I believe that design needs to evolve in that way.

Even if my background was directing me to the product design industry, and had professional experience in the car design industry, I decided to quit trying to create meaningful innovation that will connect to people.

Mountaineer at free time, I enjoy breathing fresh air outdoors, practicing action sports to explore the nature. Canyoning, climbing, caving and trekking are the ones I usually practice. I love bringing this active spirit to work.

I believe that having a dynamic attitude in the office, helps to have a better environment to create new ideas, to have different points of view, and in consequence develop a better work, specially in the design industry.

The creative process has to integrate different insights and experts, while taking into account a broad number of factors in order to answer in the most integral way to the problems. Every product needs the support of a good service, have a well designed user interaction and be able to answer to the sustainability factors.

My career started as a designer focuses merely on the product, but as my contact with other fields increased, I realised of the importance of the connection between different knowledges.

Answering to this believe, I continuously train myself to be as multidisciplinary as possible in order to guide processes where different professionals are part of. In this way we will be able to deliver solutions in more complex environments, where the understanding of the whole situation is needed.

What did I do?

Work Experience Scentee Position: Interaction/UI Designer Location: Tokyo - Japan Audi AG - Esiste G.m.b.H Position: Junior Designer and Team Leader Location: Munich - Germany

Academics UnderGraduate Industrial Design & Product Development Engineering Degree at Mondragon Unibertsitatea International Semester in L Ecole de Design de Nantes Atlantique [Product Design Specialization] Graduate Global Innovation Design [GID] coDelivered by Royal College of Art and Imperial College of London, Pratt Institute of New York and Keio Media Design of Tokyo, with significant stays in each of them.

Esiste S.R.L Position: Internship as Automotive Autodesk Alias Modeler Location: Torino - Italy

Language Skills Basque:

Seat Design Center Position: Internship at Exterior Components department Location: Barcelona - Spain

Spanish: English:

Italian:

@ t e .n p n o t t n .a w w /w :/ p t t h more information at:

[Mother Tongue]

Advanced Level - TOEFL 99 Advanced Level

French:

Mondragon Unibertsitatea Position: Trainee responsible of the design of the degrees catalog and the corporative web page Location: Mondragon - Spain As Freelance Some Clients: PeñaRural, Ingou, Publidenak, Arizmendi Ikastola...

Products: Video mounts, Logos, PrintWorks, WebDesign.

[Mother Tongue] EGA Certificate (2006)

Intermediate Level

Technical Skills

Illustrator:

SolidWorks:

CSS:

UniGraphics:

HTML:

Final Cut: Flash:

BunkSpeed Shoot: Autodes Alias:

AutoCad: [2D] Arduino:

Photoshop: 3DSmax:

Between

The new pet brush range

Biogance is a brand that develops cosmetic products for pets. They wanted to enlarge they range of products and they asked us to develop 4 beauty brushes to include it in their catalog. After a research and evaluation of many ideas, we decided that they needed more objects that those they asked to us, so we developed the whole range.

Project Developed for the Brand:

Between

The new pet brush range

d we n e r t c i t e h t s e a e Th ided to follow dec e beginning from th

Natural Wood No Coatings Modern Crude

The Between Project was the kind of project were the client gives the designer total freedom, but we needed to work fast. That is why we went straight to the solution. The followed direction was chosen in the very beginning, and we could focus in the development phase.

Between

The new pet brush range

Full Range - nomi ECO - logy

Daily Usage

ir a H t Shmoarssaging

Double Sided

Tooth Brush

Styling Peigne

Death Hair

Comb

To create a more environment friendly product, and in the same way, a cheaper one, we based the design on a common geometry. With an aluminum extrusion, is possible to build the structure that will be used in a big part of the variants.

The idea was to keep the assembling simple. We were aware that a so small product needed to be cheap to produce. That is why we tried to design a form that could be easy to assemble.

Igex

The new way of exploring the ocean

igex

Business Idea Awarded At:

Inspired by the increasing success of the actions sports and by

by the lack of them in the coast, Igex is a revolutionary water transport. It is designed to be driven without commands, directed by the position of the body of the user.

Igex

The new way of exploring the ocean For this project, we had the chance

day

80 min

facebook

onth ent in a m The time sp the network to d te ec conn

008

r2 Decembe

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55 min

3h 4min

5h 35min

umption

60 min

s Water Con

e spend ge time w The avera S in pain connected

tworks

rt

That are pa

ect every

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k of a networ

Social Ne

%80

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%60

of The users internet connect knowing

kes on from la onsumpti on ti p m u s Average c n asts of co and forec Ibai-Eder Urkulu 5 l/s

257,0

2009

s 252,56 l/

306,5 l/s

2020

283,6 l/s

e water

price of th s that the WWF say iplied by lt u m will be

x3

AlGore says that

%40

The level of the raises

3,m1 m

to make a deep research. We man-

mes of water co iers from glac each year

lty water to sa om sweet changes fr cy er en at ag w er is wat All th the basque Data from

Gazteak euren artean ezagutzeko ingurune aproposak behar dira, tokiak berak horretara bideratuko dituen lekuak alegia.

aged to ďŹ nd data about the water consumption and the bigger young

trends,

networks.

the

social

As it was a project were the client, a local institution was him

dierent

Jendea ezagutu nahi

Juergan ateratzen da, jendez inguratu, baina anonimotasuna mantentzen jarraitzen du.

very involved, we had to show

ar 2050.

for the ye

Jendea ezagutzeko aitzakia beharra

stages

to

convince them following the direction we wanted. For this, many scenarios were created, example vehicles shown, data displayed, ect.

Internetera Konektatua Aparatu guztiek dute konektatzeko gaitasuna. Mugikor, kontsola, erloju...

Birtuala Bizitza konpartitzeko erraminta nagusia.

Telefonia eta SMSak baztertuko ditu.

Elkartzeko guneen beharra

Lokalak, tabernak, etab. erabiltzen dituzte elkartzeko.

Sare txikiak sortzen dira, gune komunen beharra sortuz.

Diru falta Zerbitzu bat eskaini behar zaio.

Momentu laburrean ordaindutakoaren etekina aterako duelarik.

Udaletxea izan daiteke bezero, herriari baliabidea eskaintzen diona.

*

Gaztearen Irudikapena

Sare Sozialak

Gaur egungo gazteria, etengabe interneterta konektaturiko gazteria da. Biziztza

Bizitza konpartitzeko erraminta nagusia.

Telefonia eta SMSak baztertuko ditu.

konpartitzeko sare sozial birtualak darabiltza eta honegaitik hitz egin daiteke gazteria sedentario batetaz.

turismoari ihesi Kostako herrien udako masifikazioa ez dute gogoko.

Urte osoan beraiena denean, protagonista bihurtzen diren turistak iristen dira.

Estereotipo oso ugaria

Kostako herrietan ez da estereotipo nabaria igartzen. Ugariak dira gazteek erabiltzen dituzten janzkera eta itxurak.

Kostako gazteriaren kezka handi bat udako turismoaren masifikazioa da.

Sedentarismoa izan arren, gazteriak

jendea ezagutu nahi du, honetarako aitzakia eta toki apropos bat behar duelarik.

Diru falta, kontuan hartzeko gauza da, honetarako alokairu sistema bat irtenbidea izan daitekelarik.

Pasiboa Sedentarioa Etxean denbora gehiago igarotzen du.

Beste pertsonekin interakzio birtuala mantentzen du.

Beharrak Nahiak Ezaugarriak

Igex

The new way of exploring the ocean

During the development of the product, we had to

deal with the fact that the object was going to be in

contact with the body. That is why we created many

rought volumes/models to test that the Igex was going to be confortamble for the user. In the same

way, we didn t want to sacrifry the aesthetical charac-

ter of the concept, so we had to work simultaneously in the ergonomical and aesthetical development.

Formal Research Sketches

Ergonomy Testing Rough Models

Creation of the Final Model

Igex

The new way of exploring the ocean

Emergency e GiroGSpcsop Processor

The big eort of the

Solar Panel

Igex project was to deďŹ ne the interior in a viable way. We had many constrains that made us change the

Opening System Structure

Charging Port

2 Turbines

Bateries

design, but is this c o m p r o m i s e between design and techniche

that

allowed us creating something nice and technically able.

build-

Igex

The new way of exploring the ocean

Testing the floatability (Hidromax virtual model)

The Igex project evolved from a simple

But the product needs a plan to be mar-

I.D. project to an entrepreneurial pro-

keted, so we had to develop a market-

ject. The idea was awarded by two insti-

ing plan. As the product was quite

tutions (BCD and ISEA) and an investor*

expensive for the final user, we choosed

show the interest in the idea.

a renting system to make the Igex

This made us go deeper with the devel-

afordable for every one.

opment of the project. First we had to check the flotability of the product. At

So we defined the distribution, the

the beginning it wasn t flotable, so we

transportation, the target, the incomes,

had to change the volume to make the

ect.

product float.

*Unafortunately, the project was not continue by the investor.

Marketing Plan Floatability Theorems

Igex

The new way of exploring the ocean

An example of the developed appeal images

Presenting the project in Barcelona

To see the video of the presentation: vimeo.com/asdfasfeas

The ďŹ nal result of the built real size model

xRider

Feeling the roads

The x-Rider 4 is a new concept of vehicle. It is a mix between a car and a motorbike. The four wheels give the needed stability to the vehicle, while the users position and the way of driving allows the driver feel very extreme sensations.

The low height creates the feeling of being nearly touching road, something that is increased by placing the head in front of the vehicle.

xRider

Feeling the roads

Intermedium Renders

Inspiration Researches Sketch

xRider

Feeling the roads

Nocturne De-light of the Night

Nocturne is an interactive

light ďŹ xture, programmed to react to the lack of sunlight, brightening and opening

gradually with the setting sun.

The form of the piece and the organic movement of the

arms were inspired by bat wings and movements of

jellyďŹ sh, in order to give a shy personality to the lamp. He is afraid of the sun.

Nocturne De-light of the Night

Getting ready for the show!

Initial trials

1

CAD optimization

2

First cardboard prototypes

ess

Many components were used during the proc

3

Structural Tests

4

Phisical Computing

5

Cover selection

6

Instalation

Nocturne De-light of the Night

The project, even if based in a simple

concept, underwent through many small steps in order to work properly. Even if

the aesthetics were an important component during the whole journey, the

engineering took a driving role. Finally,

we were able to have a complex move-

ment driven by a single motor, a rigid but exible surface as the cover of the struc-

ture, and a working Arduino system that would oer a seamless ďŹ nal experience.

Glimpse

Giving independence to visually impaired skiers

GLIMPSE was born motivated by the Rio Tinto Sport Challenge. The brief was asking to design anything that would offer a benefit to the winter Paralympic games.

GLIMPSE offers a bigger independence to the visually impaired athletes.

The project shown in the following pages was ideated and developed in 6 weeks, going from the first ideas to the fabrication of the prototype shown here.

Glimpse

Giving independence to visually impaired skiers

Visually impaired skiers race with a sighted guide who

travels a few meters ahead of them. They rely on verbal communication, and have no means of independently

well as the position and direction to the next control point.

gauging where objects are around them.

GLIMPLE uses sound to guide the athlete through the path

GLIMPSE aims at giving independence to Paralympic

understand where the rest of the athletes are situated

skiers and snowboarders by providing relative position

awareness via multi-sensorial feedback: mixing biomim-

icry and the latest technology allowed us to redesign the

Yes! He isarfeouenlidnghim! the people

The helmet detects were the other competitors around are, as

safety helmet to make this possible.

they have to follow. Meanwhile they are able to feel and

relatively to them, thanks to the haptic feedback the helmet is able to provide. All the measurements are calculated with technologies integrated in the helmet. This technologies

aren t satellite dependent, ensuring its correct functioning in areas with compromised connectivity.

Glimpse

Giving independence to visually impaired skiers What does the athlete receive?

To be able to translate the inputs into understandable feedback for the

1 Rest of the competitors: Haptic Feedback 2 Next doors position:

Sound Feedback

athletes, we combined dierent technologies into one system. Based on 2 Arduino computation units, we were able to detect position, angle and distance, and deliver it in form of sound and haptic feedback.

IR based angle calculation

Ultrasonic Sensors Infrared Sensors

Vibration Band

General Computation Arduino

Sound Generation Arduino Speakers

Glimpse

Giving independence to visually impaired skiers

h

c r a e s e R d e r e t User Cen

Time to show the work!

Concept Image

Testing first feedback prototypes

and Peter Childs, Dthireecdetomor nsoftrGatIDion!

IDE, enjoying

MagFoam

EXPerimenting the unknown

MagFoam is the result of 3 day workshop working with the EXP process. The EXP process makes reference to a non linear way of working. A process based on questions more than answers, a process that EXPlores, EXPeriments, EXPloits...

The initial idea was to work around the Augmented Materials. Materials that have new functions, new properties or behaviours. The result, a magnetic foam, and many unexpected discoveries.

MagFoam

EXPerimenting the unknown

Foam with BareConductive

Foam with ferroliquid attracted while growing

Foam with short cupper wires

Foam grown on particle container

Foam with double amount of metal particles attracted while growing

Foam with ferroliquid

Foam with ferrofluids

Foam with triple amount of metal particles

Foam with double amount of metal particles

Foam with metal particles

Non baked flawor and yeast with metal particles

Baked flawor and yeast with metal particles

Sponge with particles

Ball with magnetic paint

Selective Current Ball

From Concept to Findings

When the brief was delivered, the concept I gener-

the idea was to use correct to make the ball move

I succeeded in on that, but found an opportunity

but gave me some deep insights. The attracted

in unexpected ways. The first prototype was built

to have a magnetic but very light material. That how

when under pressure. The last iterations didn t

finishing on foams. The question is posed, now is

ated was about creating bodies that would behave from this,

continuously. It didn t work. I thought the solution was the idea of building a magnetic sponge was generated.

on developing a sponge that would be magnetic drive me to the solution of this last question,

ferroliquids have a direct impact in the surface about EXPing more.

MagFoam

EXPerimenting the unknown

ready for the exhibition

During the process, don’t worry if the lab is messi!

Eureka! The moment I found the process that would generate the final question!

y! wa at ne a n i g n hi yt er ev t en es pr But

Flock

ProSocial dynamic urban flight planner

We will soon be surrounded by drones. The FAA (The

Federal Aviation Agency of

the US) forecasts that there will be 30000 drones in the american sky by 2020.

Unfortunately, drones are not able to understand the

impact they can have on pedestrians. Drones can

appear anywhere, and citizens have no way to avoid them.

Drones are noisy, unpredictable and could be scary.

Flock is a ProSocial dynamic urban flight planner for

drones. Powered by the

citizens location data, it is able to understand and define the disruption each flight path will generate before the drone flies.

vimeo.com/116229781

Flock

flockbrain

ProSocial dynamic urban flight planner

flockBrain is the brain of the system that

It is an algorithm able to propose different flight routes

flock is composed of three main products, and a

understands where the population is at

(real-time or predicted). The diagram in the page 9

and then check them with all the information available

thinks in a prosocial way. The brain that

core that coordinates all of them and plans the

shows the information flow between all the products

every moment, understands the needs of

flights. These three products are flockGuard; an

each sender and receiver and more impor-

and stakeholders in the system. This is how flockBrain

that enables drones to deliver directly to the

flights are calculated in the most respectful

possible flight paths. The interface shown in this page

interface to control fleets, floc Perch; the device

understands what is happening and delivers the best

tantly, the one that makes sure that all the

windows, and the flockPerchApp; the interface

is the way that the thinking is visualized.

possible way.

that controls the perch. The core that makes all the devices talk is flockBrain

< Delivery

+ R

Landing Permission - Time Window > < Price - Missions Status - Notifications

Feedback - Prefered delivery moments - enquiries > < Delivery is happening - package content - Information about the company

Surrounding Social Info > < Air Space Situation

flockbrain

< Flying enquiry - permission - plan request Flight plan - route to follow - actual UAV position >

Users

flockguard Sender

Delivery Confirmation - Flight Status - Position Double Check >

C

Flock Drone - UAV approaching - Air Status - Systems Intentions >

Citizens

GPS POSITION - FULL/EMPTY - DIAGNOSYS > < PATH TO FOLLOW - REAL TIME ADJUSTMENTS - NODES IN WHICH CHECK IN

Flock

ProSocial dynamic urban flight planner

flockguard

flock

airdelivery in the best possible way

flockGuard is the interface that makes the whole flockBrain technology accessible to the senders. Thanks to a tablet app, the senders are able to control all the drones in their float, easily define final destinations, and manage the moment in which each delivery needs to happen. flockPerch is a folding perch able to collect packages directly from the drones in the wall. It is installed next to the window, and it deploys when the drone approaches, opening the delivery net. Once the drone leaves the package in the net, it closes back to keep the package safe until the user arrives home.

Download the flockGuard app to your iPad: antton.pe/flock/guard

Download the flockPerch app to your iPhone: antton.pe/flock/perch

flockperch

Flock

ProSocial dynamic urban flight planner

flockperch ďŹ&#x201A;ockPerch is a folding perch able to collect packages directly from the drones in the wall. It is installed next to the window, and it deploys when the drone approaches, opening the delivery net. Once the drone leaves the package in the net, it closes back to keep the package safe until the user arrives home.

ďŹ&#x201A;ockPerch oďŹ&#x20AC;ers a way to receive packages safely directly in our window, but more importantly, the possibility to receive packages at any time. This allows us the receive packages without needing to be home waiting for them.

This is key to enable ProSocial deliveries. By letting the receivers choose the urgency of each delivery, it gives the system more time to choose the most respectful path.

Flock

ProSocial dynamic urban flight planner

This is how it is inside...

Presentation wall

This is thevebryootkhintghat explains e

To see the prototype working, and the details of how it is been built, please visit the following video: vimeo.com/122771854

Bits

Imagining the future of Nutrition

Bit s is proporsing an experience to the future nutrion

scenario. An scenario where every need will be very well

measured, and communicated to the user. Bit s lets the

body understand which the

precise needs of the body are in each moment, and the

nutritional componets answer to the need generated.

Bits

Imagining the future of Nutrition

Issues of the nutrition system

Lifestyle Trends

Unsustainability Unefficiency

Super Measurement Nutritional Components

Excess of transport and The food eaten nowadays contains

We are starting to measure We are starting to separate the food

food consumption many non needed components

every single action of our lives experience and nutrition.

1kg Beef=32km of av car The most nutrient dense foods:

Wearable band manufacturers delivered 2.7M

A farm produces 130 times 100g Salmon contain 2.8 g of Omega3

Symbiotic bacteria Buchnera sp. grows

devices in the first quarter of the year essential amino acids

more waste than a human 100g of Kale contain 2 g of fiber Standart american diet

requieres 4200 gallons of water

With the data received The need is identified

Proposed Experience

Aroma is delivered directly

to nostril, and the need communicated

The bit, containing a relevant

texture to the texture is ingested

The texture answering to the aroma creates a fulfilment feeling.

Bits

Imagining the future of Nutrition

Experiment to validate the Aroma-Texture

Once our hipothesis of generaing need with smell was generated, we tested it with users. The answer was positive.

They were able to link textures to smells,

but an iteration was needed. Color helped them identify the elements.That s why next step would be about developing the identity of the bits themselves.

Smell delivery device

Bits

Imagining the future of Nutrition

The final output is the vision of a whole system that integrates 3 elements.

The WearBit, thearoma dispenser, the Bits,the nutrients that will be designed with certain textures, and the BitKit, the package that will allow you to bring all the daily nutrients with you, This is how we get to close the whole cicle of expectation generation and final fulfillment.

BitKit - Thn ein waholbeox day nutritio

Arom

t WearryBDi evice a Delive

Bit - Textured non flawored nutritional components

What Did I Do? I think that the secret of the innovation is the plurality.

The real power of the designers appears when are mixed with others. That is why I proudly want to show who I worked with. I believe that without them, the projects had not been the same.

Thank You All!

mTouch

Between

Igex

xRider - 4

Nocturne

Glimpse

magFoam

The intelligent tactile mixer

The new pet brush range

The New Way To Cross The Oceans

The new way to feel the roads

De-light of the Night

Giving independance to visually impaired skiers

EXPermenting the unknown

Munich

New York

London

Personal Project

Team Project

Team Project

Setareh Shamdani Antton Peña

Giulio Ammendola Sunghoon Lee Naomi Bailey-Cooper Antton Peña

Decembre 2013

January 2014

Spain

Team Project:

Team Project:

Team Project:

Erlaiz Vidal Txaber Traspaderne Beñat Salaberria Jon Latxaga Antton Peña

Michael Jurado Antton Peña

Beñat Salaberria Aitor Sanchez Jon Apodaka Erlaiz Vidal Antton Peña

February 2009

February 2012

2011-2012

June 2012

Personal Projects

February 2014

All the sketches, drawings and hand renders have been done by myself. In the case of the models, even if I love being involved in the process, more people has taken part on the creation of the ones shown.

*

I Hope You Enjoyed!

u o y k n a h t d n A ng a look! for havi

If you want to know more about be linkedin.com/in/anttonp

+34 616 70 15 20

user: maimuru

Static Contact Information: Antton Pe単a Arregui Maimuru Etxea Gureia Auzoa Aramaio 01169 - Spain

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