PORTFOLIO Anusha Balasubramanian (M.A. Fashion Trend Forecasting, B.A. (Hons) Fashion Design Technology)
CREATIVE CONTENT WRITING Writing, Editing and Layout Design
Editorial Story Telling and Content Layout Design
Editorial Story Telling and Content Layout Design
Editorial Story Telling and Content Layout Design
Editorial Story Telling and Content Layout Design
Fashion Review
Food Review
GRAPHIC IDEAS Logos, Prints and Posters
Poster and Motif Concepts
Poster and Motif Concepts
Print Ideas: Concept: Global Kitsch Krazy
Logo Design Ideas
CASE STUDIES Branding, Research, Product Pitching, Implementation
Macro Trend Development and Application to Revamp Brand Identity (Conceived, Authored, Edited)
The Macro Vision : Schizophrenic Identities
Research Backing the Vision: Based on Reports Different Fields, Demographic and Experts
General Mood, Color and Material Direction for the Trend
Studying Brand Archetype and Applying the Trend to Redirect the Brand Identity
Mood, Styling and Silhouette Direction For Brand based on Macro Trend
Brand Specific Trend Application
Brand Relevant Color and Print Direction based on Trend For Upcoming Fashion Season
Link for Complete Published Report : https://issuu.com/anushabala/docs/crm
FOR Business Development OBJECTIVE: To Exponentially Grow the GAP Outerwear Business of Ambattur Clothing Pvt. Ltd. (2013-2016) STRATEGY: • Complete Brand Analysis: Ethics, Aesthetics, Mission, Vision, Values • Brand Positioning: Price points, competitors, product value • Category Analysis: Placement, Availability, Price Points, Manufacturing Costs, Innovation • Competitor Product Analysis: Innovation and Pricing • Mapping Seasonal Best Sellers in Category : Consumer Buying Patterns Study: Demographic and Psychographic • Extensive Research and Development: Narrowing Macro Forecasts to Pertain To Category showcasing company strengths to Buyer Product Category • Trend Relevant Showcase of Product: Keeping Costing in Mind • Continuous season on season dialogue keeping brand aspirations intact RESULTS: Successful Increase in business with outerwear for GAP increasing from 13% in 2013 to 21% in 2016. Men’s Outerwear contributing the lion’s share of 80% in the Outerwear Category.
WOMEN'S TSD WOMEN'S BTMS KIDSWEAR MEN'S SHIRTS MEN'S BTMS OUTERWEAR: M&W
Outerwear: Line Planning and Execution (Discover Genesis: Summer ’17 for GAP)
Supplementary Project: Identifiers in the Shifting Paradigm of Luxury Brands according to Needs of Consumers (Based on extensive research of Wrist Wear segment)
Case Study: Identifiers for Changing Buying Patterns in Consumers: 2013-2014
Mind Mapping and Comparison Of Consumer Retail Behavioural Shift and Buying Patterns
IDEATION Conceptualisation, Product Development
Story Telling through Digital Media (Memphis: Visual Conceptualisation and Video Editing)
Digital Story Link: http://prezi.com/add9748y8uad/?utm_campaign=share&utm_medium=copy&rc=ex0share Video Link: https://vimeo.com/197474594 Video and Sound Editing, Story Conceptualisation and Visual Mood Realisation and Interpretation For Fashion
Trend Development & Application (Trend: Bohemian Rhapsody: Spring Summer 13-14 for Think Trend India)
Mood
Fabric & Print
Color
Home & Lifestyle
Women’s Accessories
Men’s Fashion
Design Development (Collection Development Process: Mood, Research to Product)
Supplementary Projects Print development for T-shirt line, Autumn Winter ‘12 and label development for garments: Alok Ind., Mumbai
Uniform Design for Hinduja Hospital and Puranmal Food Chain, Mumbai
Logo and Menu design for Cup Shup Cafe, Bangalore
Photography (Street Shots, Head Shots, Concept Shoots, Photo-Journalism, Digital Editing) Right: Concept Photo-shoots and Head-shots
Top: Covering Street Fashion and Style
Left and Centre: Photo journalism for Trade Shows, Fairs and Installation Art
Fine Art (Motif Development and Paintings: Mixed Media on Canvas)
Thank You Contact No: +91-9962983992 Email Id: anush6@gmail.com