Portfolio: Anusha Balasubramanian

PORTFOLIO Anusha Balasubramanian (M.A. Fashion Trend Forecasting, B.A. (Hons) Fashion Design Technology)

CREATIVE CONTENT WRITING Writing, Editing and Layout Design

Editorial Story Telling and Content Layout Design

Editorial Story Telling and Content Layout Design

Editorial Story Telling and Content Layout Design

Editorial Story Telling and Content Layout Design

Fashion Review

Food Review

GRAPHIC IDEAS Logos, Prints and Posters

Poster and Motif Concepts

Poster and Motif Concepts

Print Ideas: Concept: Global Kitsch Krazy

Logo Design Ideas

CASE STUDIES Branding, Research, Product Pitching, Implementation

Macro Trend Development and Application to Revamp Brand Identity (Conceived, Authored, Edited)

The Macro Vision : Schizophrenic Identities

Research Backing the Vision: Based on Reports Different Fields, Demographic and Experts

General Mood, Color and Material Direction for the Trend

Studying Brand Archetype and Applying the Trend to Redirect the Brand Identity

Mood, Styling and Silhouette Direction For Brand based on Macro Trend

Brand Specific Trend Application

Brand Relevant Color and Print Direction based on Trend For Upcoming Fashion Season

Link for Complete Published Report : https://issuu.com/anushabala/docs/crm

FOR Business Development OBJECTIVE: To Exponentially Grow the GAP Outerwear Business of Ambattur Clothing Pvt. Ltd. (2013-2016) STRATEGY: • Complete Brand Analysis: Ethics, Aesthetics, Mission, Vision, Values • Brand Positioning: Price points, competitors, product value • Category Analysis: Placement, Availability, Price Points, Manufacturing Costs, Innovation • Competitor Product Analysis: Innovation and Pricing • Mapping Seasonal Best Sellers in Category : Consumer Buying Patterns Study: Demographic and Psychographic • Extensive Research and Development: Narrowing Macro Forecasts to Pertain To Category showcasing company strengths to Buyer Product Category • Trend Relevant Showcase of Product: Keeping Costing in Mind • Continuous season on season dialogue keeping brand aspirations intact RESULTS: Successful Increase in business with outerwear for GAP increasing from 13% in 2013 to 21% in 2016. Men’s Outerwear contributing the lion’s share of 80% in the Outerwear Category.

WOMEN'S TSD WOMEN'S BTMS KIDSWEAR MEN'S SHIRTS MEN'S BTMS OUTERWEAR: M&W

Outerwear: Line Planning and Execution (Discover Genesis: Summer ’17 for GAP)

Supplementary Project: Identifiers in the Shifting Paradigm of Luxury Brands according to Needs of Consumers (Based on extensive research of Wrist Wear segment)

Case Study: Identifiers for Changing Buying Patterns in Consumers: 2013-2014

Mind Mapping and Comparison Of Consumer Retail Behavioural Shift and Buying Patterns

IDEATION Conceptualisation, Product Development

Story Telling through Digital Media (Memphis: Visual Conceptualisation and Video Editing)

Digital Story Link: http://prezi.com/add9748y8uad/?utm_campaign=share&utm_medium=copy&rc=ex0share Video Link: https://vimeo.com/197474594 Video and Sound Editing, Story Conceptualisation and Visual Mood Realisation and Interpretation For Fashion

Trend Development & Application (Trend: Bohemian Rhapsody: Spring Summer 13-14 for Think Trend India)

Mood

Fabric & Print

Color

Home & Lifestyle

Women’s Accessories

Men’s Fashion

Design Development (Collection Development Process: Mood, Research to Product)

Supplementary Projects Print development for T-shirt line, Autumn Winter ‘12 and label development for garments: Alok Ind., Mumbai

Uniform Design for Hinduja Hospital and Puranmal Food Chain, Mumbai

Logo and Menu design for Cup Shup Cafe, Bangalore

Photography (Street Shots, Head Shots, Concept Shoots, Photo-Journalism, Digital Editing) Right: Concept Photo-shoots and Head-shots

Top: Covering Street Fashion and Style

Left and Centre: Photo journalism for Trade Shows, Fairs and Installation Art

Fine Art (Motif Development and Paintings: Mixed Media on Canvas)

Thank You Contact No: +91-9962983992 Email Id: anush6@gmail.com