Portfolio Anusha Balasubramanian
(M.A. Fashion Trend Forecasting, B.A. (Hons.) Fashion Design Technology)
Product Development Conceptualisation to Realisation of Design -H&M: Divided & Kids - 3D -Women’s Wear: Western -Casual Outerwear: Men’s & Women’s
* Concept Development for Holiday’15
H&M Divided: Young Women
(Product development : Jersey: Divided Collection & Divided White)
* Developments at H&M
H&M Divided: Young Women
(Product development : Woven : Divided Collection & Divided White)
* Developments at H&M
H&M Divided: 3D
(3D Prototyping and Developments: CLO & Optitex with Suppliers)
* Developments at H&M
Kidswear: Girls, Boys and Babies
(Product development of Woven and Jersey: All categories)
* Developments at H&M
Kidswear: 3D Prototype Developments
(Conceptualisation and Design development: CLO with Supplier)
* Developments at H&M
SS21 : Design Collection (Concept to Design Development)
Concept & Product Development: Kidswear: Girls & Boys (Global Nomad: Autumn Winter ’18: Freelance Project)
* Freelance Design Projects
Concept & Range Planning: Indigo
(For Fall Winter ’15: Banana Republic, GAP, Ann Inc., Mango Kids)
Concept & Range Planning: Transition
(For Fall Winter ’15: Banana Republic, GAP, Ann Inc., Mango Kids)
Product Shoot: JJill, AEO Sum’17 Women’s Casual Wear Bleached Indigo Pintuck Dress for JJill
Printed Rayon Maxi for JJill
Washed Woven Casual Shirts for American Eagle Outfitters
Yarn Dye Varigated Striper Dress for JJill
Indigo Washed Oversized Tunic for Pure Jill * Developments at Ambattur Clothing Pvt. Ltd.
Product Shoot: Lou & Grey Sum’17 Women’s Casual Wear
* Developments at Ambattur Clothing Pvt. Ltd.
Outerwear & Bottoms: Line Planning and Execution (Discover Genesis: Summer ’17 for GAP and Lucky Brand)
* Developments at Ambattur Clothing Pvt. Ltd.
Product Shoot: GAP Casual Outerwear Sum’17 Vintage Bomber Variations: Coated and Indigo Camo
Camo Utility Jacket
Coated Icon Jacket
Aztec Embroidered Hooded Trench
Towel Bleach Washed Indigo Tencel Wrap-Utility Jacket
Draped Tencel Belted Throw-on Jacket Fatigue Jacket in a Wax Coated Finish
Cotton Linen Unconstructed Blazer * Developments at Ambattur Clothing Pvt. Ltd.
Product Shoot: Talbots, Lou & Grey Outerwear Sum’17 Polyester Quilted Vest for Talbots
Washed Stakeout Jacket for Lou & Grey
Tweed Cutaway Jacket for Talbots * Developments at Ambattur Clothing Pvt. Ltd.
Design Development
(Freelance Projects: Collection Designs, Curating Pop-up stores @ Flea Markets, Product Design and Shoot & E-Commerce Styling)
* Developments at Hashboosh Designs
Concept & Product Development: Men’s Sportswear (Team Sport Vest and Polos: Print, Silhouette and Design Development)
* Freelance Design Projects
Concept & Product Development: QSR Uniform Design (Uniform Design for Cafe Udupi Ruchi: Kitchen, Floor and Operations Personnel)
* Freelance Design Projects
Forecasting Macro and Micro Trend Analysis and Forecasting
* Page From Trend Book, 2013
Trend Analysis
(Trend Spotting at Pitti Filati, Florence 2012 for Trend stop, London)
• Trade Show: Pitti Filati, Florence, July 2012 • Company: Trendstop, London • Role: Photography, Trend Spotting and Reporting • Presented the Top Ten Brands and Top Ten Trends along with an exclusive overview of the entire show • The material is published on www.trendstop.com
Trend Development & Application
(Trend: Bohemian Rhapsody: Spring Summer 13-14 for Think Trend India)
Mood
Fabric & Print
Color
Home & Lifestyle
Women’s Accessories
Men’s Fashion
Conceal Reveal Morph
(Pages from Trend Book Based on Fragmented and Schizophrenic Identities)
The Concept and Vision
Color and Print Direction
Research Backing the Vision
General Mood, Color and Material Direction for the Trend
Applying the Trend to Revamp the Brand Identity
Mood, Styling and Silhouette Direction
Truth Magazine
(Pages from the annual Polimoda Trend Forecasting Based entitled Truth) Co-Authored Designed and Edited for Trend Magazine: Truth Issue 2013
Story Telling through Digital Media (Memphis: Visual Conceptualisation and Video Editing)
Digital Story Link: http://prezi.com/add9748y8uad/?utm_campaign=share&utm_medium=copy&rc=ex0share Video Link: https://vimeo.com/197474594
Video and Sound Editing, Story Conceptualisation and Visual Mood Realisation and Interpretation For Fashion
Brand Communication -Creative Pitches -Branding Ideas -Collaterals Design: Online & Offline, Indoor & Outdoor Media -Creative Writing * Newspaper Advertisement for DNR Developers
Creative Pitches
(Branding Ideas and Collaterals)
Inflight Magazine Advertisements for Transteel Chairs
Logo Options and Brand Collaterals Pitch for Brew N Fill
Brand Communication Pitch for Nubliss Mattress: UI/ UX Design Mockup (Static) and EDM Design
* Developments at Circuit 9 Communications Pvt. Ltd.
Brand Communication Collaterals (Print)
Newspaper Half Page Advertisement for DNR Developers, Bangalore.
Complete Brand Communication for Auntie Fung’s, Bangalore: Wall Menu, Posters,Tent Cards and Social Media Posts
Outdoor Hoarding and Newspaper Jacket Advertisement for Reliaable Developers, Bangalore. * Developments at Circuit 9 Communications Pvt. Ltd.
Creative Writing
(Excerpts from Food Reviews and Fashion Journalism)
• Left Top: Food review for Di Napoli,
Mumbai for Think Trend India • Left Bottom: CSM Graduate Collection Review Article for Polimoda Mag • Centre top: Article on Fashion for Deccan Chronicle, Chennai • Right Bottom: Trend Report of Pitti Uomo 2012 for Trendstop, London
Supplementary Projects -Fine Arts -Photography
* Acrylic On Canvas
Fine Art
(Motif Development and Paintings: Mixed Media on Canvas)
Photography
(Street Shots, Head Shots, Concept Shoots, Photo-Journalism, Digital Editing) Below and Right: Concept Photo-shoots and Product Shoots
Top: Covering Street Fashion and Style
Left and Centre: Photo journalism for Trade Shows, Fairs and Installation Art
Thank You Contact: +91-9962983992 email id: anush6@gmail.com