Park Avenue Armory May 7 - 12, 2015
Spring Masters New York 1325 Avenue of the Americas | 28th Floor New York, NY 10019 Tel: 212 370 2524 Email: info@springmastersny.com www.springmastersny.com
ABOUT SPRING MASTERS NEW YORK Produced by Artvest Partners, the second edition of Spring Masters New York will take place at the historic Park Avenue Armory from Friday, May 8 through Tuesday, May 12, 2015, with an Opening Night Preview Benefit on Thursday May 7.
It is the vision of Artvest Partners to re-invigorate the tradition of the Grand Tour, where the greatest connoisseurs collected across centuries, from the Arts of Antiquity to the works of their contemporaries.
Spring Masters will feature 65 leading international art and design galleries with exceptional works from Antiquity through the 21st century. Marking a significant evolution of the fair model, Spring Masters presents both the old and the new in a contemporary context within architect Rafael Viñoly’s innovative fair layout. The unique hexagonal grid presents striking juxtapositions for fair visitors.
With deep experience in art marketing, Artvest Partners has an aggressive and innovative marketing and promotion strategy, and has engaged FITZ & CO as its press agent and VIP program strategist.
Now in it second year, Spring Masters has established itself as an important destination on the spring art world calendar, responding to the global demand for a high-quality, vetted fair that offers a breadth of material, during this active time in the auction season. Spring Masters directors Michael Plummer and Jeff Rabin of Artvest Partners bring their combined knowledge of the art business to the art fair landscape. 2014 exhibitors praised the inaugural year’s quality of collector turnout, diversity of work on view, and groundbreaking, layout by award winning architect Rafael Viñoly. Spring Masters was founded to address a trend that has become increasingly clear, that collectors are looking to visit cities with convergent art events so that they can experience the best of both worlds: art fairs and auctions at the same destination.
MONDAY
MAY 4
MAY 11
TUESDAY
WEDNESDAY
MAY 5
MAY 6
Christie’s Impressionist & Modern Evening Sale (expected)
Sotheby’s Impressionist & Modern Evening Sale (expected)
MAY 12
MAY 13
Christie’s Post War & Contemporary Evening Sale (expected)
Sotheby’s Contemporary Evening Sale (expected)
“We’ve needed an important spring fair, and this is it.”
THURSDAY
MAY 7
- Audrey Friedman of Primavera Gallery
FRIDAY
SATURDAY
SUNDAY
MAY 8
MAY 9
MAY 10
MAY 15
MAY 16
MAY 17
VIP Preview
MAY 14
STANDARD BOOTH INCLUDES • Floor space as indicated on the floorplan • 10’ high walls painted the color of your choice from the palette provided • Standard lighting package: 1 spot, flod, or MR16 light per 14ft2 • Standard carpeting • Standard booth signage • Exhibitor badges • VIP and complimentary passes • Promotion of the Fair regionally, nationally and internationally
“The layout forgets convention, which is very important. It’s a new way of seeing things.” - John-Paul Bogart of Martin du Louvre
PAYMENT SCHEDULE
CONTACT INFORMATION
Due upon submission of application Deposit ---------------------------------------$5,000 per booth
For more information and to request an application, please contact:
Due October 1, 2014 1st Installment -------------1/3 of the remaining booth cost
info@springmastersny.com (212) 370 2501
Due December 1, 2014 2nd Installment -----------1/3 of the remaining booth cost
For media inquiries, please contact:
Due February 1, 2015 3rd Installment ----------------Remaining account balance Marketing fee ---------------------------$1,000 per exhibitor
FITZ & CO nicole.rumore@fitzandco.com (646) 589 0928
Park Avenue Armory May 7 - May 12, 2015
HALF BOOTH
SINGLE BOOTH 10’ (3m)
10’ (3m) 10’ (3m)
10’ (3m)
130 ft2 (12.1 m2) 20’ (6.1m)
Wall space: up to 40’ (12.2m) linnear Maximum width: 20’ (6.1m) Maximum depth: 8.7’ (2.7m) Starting at $12,350
10’ (3m)
10’ (3m) 260 ft (24.2 m ) 2
2
10’ (3m)
10’ (3m)
Wall space: up to 50’ (15.2m) linnear Maximum width: 20’ (6.1m) Maximum depth: 17.3’ (5.3m) Starting at $24,700
10’ (3m)
15’ (4.6m)
10’ (3m) 10’ (3m)
10’ (3m) 173 ft2 (16.1 m2)
10’ (3m)
10’ (3m)
Wall space: up to 40’ (12.2m) linnear Maximum width: 17.3’ (5.3m) Maximum depth: 10’ (3m) Starting at $18,200
10’ (3m) 17.3’ (5.3m)
303 ft2 (28.1 m2) 10’ (3m)
Wall space: up to 57’ (17.4m) linnear Maximum width: 17.3’ (5.3m) Maximum depth: 20’ (6.1m) Starting at $28,785
15’ (4.6m)
10’ (3m)
1 1/2 BOOTH 20’ (6.1m) 10’ (3m) 26’ (7.9m)
10’ (3m) 455 ft2 (42.3 m2)
Wall space: up to 80’ (24.4m) linnear Maximum width: 26’ (7.9m) Maximum depth: 20’ (6.1m) Starting at $47,775
10’ (3m) 15’ (4.6m)
Premium A $115 per ft2
Premium B $105 per ft2
Standard $95 per ft2
Park Avenue Armory May 7 - May 12, 2015 HALF BOOTH
A2 A3
130ft2 (12.1m2)
173ft2
(16.1m2)
Wall space: up to 40’ (12.2m) linear Maximum width 20’ (6.1m) Maximum depth 8.7’ (2.7m) Starting at $12,350 Wall space: up to 40’(12.2m) linear Maximum width 17.3’ (5.3m) Maximum depth 10’(3m) Starting at $18,200
SINGLE BOOTH
B3 A4
B5
$34,845
$29,900
A5
B6
$34,845
$29,900
A6
B7
$34,845
$29,900
Wall space: up to 57’ (17.4m) linear Maximum width 17.3’ (5.3m) Maximum depth 20’ (6.1m) Starting at $28,785
1 1/2 BOOTH
A9
$28,785 A12
Premium A $115 per ft2
Wall space: up to 80’(24.4m) linear Maximum width 26’ (7.9m) Maximum depth 20’ (6.1m) Starting at $47,775
Premium B $105 per ft2
Standard $95 per ft2
B2 $27,300
B9 $29,900 B10
B8
B14
$29,900
$29,900
C3
$29,900
$27,300 C4 $24,700
A11
C5
$27,300
$27,300
$28,785
$27,300 C2 $24,700 C6 $24,700 C7 $12,350
E3 $52,325
$27,300
$27,300
A8
$28,785
B11
E4
$29,900
$34,845
B12
E5
$29,900
$34,845
B13
E6
$29,900
$34,845 E7
C8
E8
$27,300
$29,900
$31,815 E9 $28,785
C9 $24,700
E10
C10
E11
$27,300
$27,300
$28,785 E12 $28,785
A13
E13
$28,785
$28,785
A15
455 ft2 (42.3m2)
B4
$29,900
E2 $29,900
C1
A10 303 ft2 (28.1m2)
$29,900
A7
Wall space: up to 50’ (15.2m) linear Maximum width 20’(6.1m) Maximum depth 17.3’(5.3m) Starting at $24,700
$14,950 E1
B1
$52,325
$31,815 260 ft2 (24.2 m2)
$29,900
Park Avenue
$14,950 A1
A14
D3
D8
E14
$27,300
$27,300
$27,300
$27,300
$28,785
D4
A16
D6
$31,815
$27,300
A17
D7
$31,815
$27,300
$24,700 $18,200 D5
D1 $24,700 D2 $24,700
D9 $24,700 $18,200 D10
E15 $28,785
D11
E16
$27,300
$47,775
D12 $27,300
A18
E17
$28,785
$31,815
E18 $13,650
A19 $13,650
Lexington Avenue