1.2 Need of study

Figure 3: Geographical indication status for the district( Source: Author)

The scientific name of the variety grown is Citrus Reticulata Blanco. Five characteristics were identified to approve the Nagpur mandarin- size, colour, number of seeds and the chemical properties of the juice that give it its flavour and aroma. If these characteristics are not satisfied the fruit cannot be sold under the tag. This tag allows the growers of the Nagpur mandarin to brand their produce under this tag. The area covered under the GI tag includes Nagpur district, Madhya Pradesh and some other regions in Vidarbha. This will add to creating a brand and identity of the variety native to Nagpur.

1.2 NEED OF STUDY

Nagpur city is one of the largest producers of oranges in India and also exports to the rest of the world. However, the reflection of the identity of Orange city is not observed in the city in its true essence. The term is quite often used as a prefix for various festivals and events organised in the city. But, a common person of Nagpur, has very little idea how the region contributes to the country and the world by its orange production. It is only spoken about and can be heard in news articles. There is no place in or around the city to associate with as the identity is not explored in the public realm through spatial manifestation. Besides the missing association, there is also no identified platform between the farmers/ producers and the citizens where they can market and share their experience of the entire process. There are some cities adjoining the district which are ahead of Nagpur in terms of production and area under orange cultivation. In order to retain and develop to the maximum potential there is a need to understand the agricultural scenario in the city and identify the shortcomings for scope of improvement and development.

Figure 4: Current scenario highlighting the need and concern( Source: Author)