MEMBER SOUVENIR JOURNAL ADVERTISER PACKET REGISTER FOR THE MLK MEMORIAL DEDICATION WEEKEND (AUGUST 26–28, 2011) INCLUDING THE MLK TRIBUTE–AN ALL-STAR CELEBRATION AND TRIBUTE TO THE LIFE AND LEGACY OF MARTIN LUTHER KING, JR., FRIDAY, AUGUST 26, 2011, CONSTITUTION HALL,WASHINGTON, DC. It will be a monumental year for the nation and the world as the Washington, D.C. Martin Luther King, Jr. National Memorial will rise on the National Mall in Washington. It will be officially dedicated and turned over to the U. S. Department of the Interior and the National Park Service by the Washington, D.C. Martin Luther King, Jr. National Memorial Foundation. APA1906.NET
aPitoL hiLton 16th Street NW hington, DC 20036 ad SizeS 02-393-1000 202-639-5784 hilton.com
2-Page SPread
Bleed: 14.5"w x 11.5"h
Trim: 14"w x 11"h
Live: 13.5"w x 10.25"h
Full Page
1/2 Page
Bleed: 7.5"w x 11.5"h Trim: 7"w x 11"h Live: 6.5"w x 10.25"h
Trim: 7"w x 5.5"h Live: 6.5"w x 5"h
2
AlphA phi AlphA FrAternity, inc. 2011 MLK MeMoriaL Souvenir JournaL advertiSing inforMation
advertiSing reQuirementS
D i s p l ay A dve r t i s i n g S i z e R e q u i r e m e n t s The Journal is printed web offset: perfect bound and jogs to the foot. Keep live matter 1/4" from trim: head, foot, and sides. *Spreads that have crossover type should allow at least 1/4" safety from gutter on both pages of the spread.Any images that crossover should be double burned 1/32" on each side to ensure correct alignment.
Send all adver tising and production mater ials to:
MLK Memorial Journal 2313 St Paul Street Baltimore, MD 21218-5211 410.554.0040 or email ads@apa1906.net Adver tising Mater ials Alpha Phi Alpha Fraternity, Inc. prefers to receive native application files. Send all digital materials with a calibrated contractproof. Please review the submission guidelines.
Contract Proof Requirements Alpha Phi Alpha strives for the highest print reproduction quality for advertising content. For us to achieve that high quality, Alpha Phi Alpha request that a contract proof be submitted with each advertising submission. All contract proofs should be made according to the manufacturer’s SWOP Application Date Sheet. For a current list of SWOP Application Data Sheets and output requirements, please visit www.swop.org. Acceptable color proofs for new advertising materials are limited to: • Kodak Approval • Fuji FinalProof • Kodak Matchprint Digital Halftone • Fuji PictroProof • Kodak Veris (Formerly Creo Veris) • DuPont Waterproof Thermal • Kodak Matchprint Inkjet/ProofPro (Canon, Epson, HP) • DuPont Cromalin • Latran Prediction (Formerly Polaroid PolaProof ) • Agfa Sherpa • EFI/Best ColorProof (Canon, Epson, HP) • CGS ORIS (Canon, Epson) • GMG colorProof (Canon, Epson, HP) • ColorBurst (Epson) All proofs must be made from the original digital file, include trim/bleed marks, a color control bar, ID of proofing system used, calibration date/time, and target output profile.Worth will not accept film-based halftone proofs, color lasers, acetate color keys, tear sheets, blue lines or any proof other than those mentioned above. All contract proofs are required to be supplied with a 6mm calibrated color bar showing 5%, 25%, 50%, 75%, 95%, and 100% tone values for each process color.Additionally, three-color gray balance values should be included as described by SWOP.
AlphA phi AlphA FrAternity, inc. 2011 MLK MeMoriaL Souvenir JournaL advertiSing inforMation
3
DigitAl File RequiRementS
Digital File Submission USE THE CHECKLIST LOCATED On PAGE 9 OF THIS DOCUMEnT FOR ALL DISPLAy ADVERTISInG SUBMISSIOnS. • Submit Macintosh for matted med i a a n d f i l e s. P C m e d i a a n d f i l e s w i l l n o t b e a c c e p t e d . • Send all mater ials on a CD, DVD, o r v i a F T P ( F T P i n s t r u c t i o n s a re i n c l u d e d o n p a g e 6 . ) • Do not send files via email. • All other media: Please call the Quality Assurance Manager ahead of time to ensure media is acceptable. • All disk s should be labeled with a dve r t i s e r n a m e, p u bl i c at i o n a n d i n s e r t i o n m o n t h .
General Guidelines • Trap all ar twork when required to 0.003". • Ensure that all images are a minimum of 300ppi at 100% of final placement size. • Conver t all spot/special color s to four-color process. • Please provide CMyK files and images only. Do not submit files in RGB, or files containing additional channels. • Use 12 point offsets for reg istration marks. • All ads should be built with either Macintosh PostScript Type 1 fonts or OpenType fonts with PostScript outlines (.otf ).Tr ueType fonts will not be accepted.
Plate-Ready Files TIFF/IT-P1 • TIFF/IT-P1 files should be created with a linework resolution of 2400 dpi and a continuous-tone resolution of 300 dpi. • PDF/X-1a (ISO 15930-1:2001)
native Application Files PAGE LAyOUT FILES QuarkXPress 4.0 or higher, InDesign 2.0 or higher • Flatten any transparenc y. • Do not menu-style fonts (i.e. by selecting italic in the style menu). Use the font var iation instead. • Use the QuarkXPress “Collect for Output” feature, or the InDesign “Preflight” feature to ensure all page elements (images and fonts) are captured and included.
ADOBE PHOTOSHOP FILES Photoshop 6.0 or higher • Flatten all images. Layered files will not be accepted. • Save all images in either TIFF or EPS for mat. • Ensure that all Photoshop files are a minimum of 300ppi at 100% of final placement size (600ppi if text elements are embedded.)
ADOBE ILLUSTRATOR FILES Illustrator 9.0 or higher • • • font s are
Save all Illustrator files in EPS for mat. Keep path complexity to a minimum when possible. Outline fonts when possible. Submit acceptable fonts according to the General Guidelines above when not outlined.
Preflight • Run preflight software on file(s) whenever possible and provide the preflight report with all final digital files.
4
AlphA phi AlphA FrAternity, inc. 2011 MLK MeMoriaL Souvenir JournaL advertiSing inforMation
DigitAl ADveRtiSing CheCkliSt PLEASE COMPLETE ALL AREAS OF THE FORM. FILL OUT A SEPARATE FORM FOR EACH ADVERTISInG SUBMISSIOn. InCLUDE THIS FORM WHEn SUBMITTInG ADVERTISInG MATERIALS, EMAIL ADS@APA1906.nET OR FAX IT TO 410.554.0054 SUBMISSIOn DEADLInE FRIDAy, AUGUST 5, 2011. ADS RECEIVED AFTER THIS DATE MAy nOT BE InCLUDED. SEnD ALL ADVERTISInG MATERIALS TO:
MLK Memorial Journal 2313 St Paul Street Baltimore, MD 21218-5211 410.554.0040
Advertiser: Contact name: Title: Telephone:
Fax:
Street Address: City:
State:
Zip:
Email: CHECK
O R F I L L O U T A L L A R E A S T H AT A P P Ly
F ILE n AME :
C OnTRACT P ROOF :
M EDIA :
Kodak Approval
CD
q
DVD
q
q (Please contact for ftp information) FTP * Files submitted electronically must be compressed. Stuffit compression is recommended.
FILE TyPE: TIFF/ IT-P1
q
PDF/X-1a
q
nATIVE APPLICATIOn FILE
q
APPLICATIOn:
Kodak Matchprint Digital Halftone Kodak Veris Kodak Matchprint Inkjet.ProofPro Fuji FinalProof Fuji PictroProof DuPont Waterproof Thermal DuPont Cromalin Agfa Sherpa Latran Prediction/PolaProof CGS ORIS Epson ColorBurst EFI/Best ColorProof GMG ColorProofo
q q q q q q q q q q q q q q q q q
QuarkXPress
q
InDesign
q
Illustrator
q
Photoshop
q
Trim and bleed marks included Color bar included Proof ID slug included (calibration, profile)
Word**
q (word fonts used may not be supported)
*If you are unable to supply us with an acceptable proof, a proof may be generated for use on press.
Fonts:
q Included
q n/A
Images:
q Included
q n/A
Colors
q Black/White (Grayscale) q 4/Colors (CMyK)
*Density of ink coverage should not exceed the following: B/W: 80%, 4/C: 310%
I have read the Digital Advertising Checklist.I understand that color accuracy cannot be guaranteed without a calibrated contract proof. Signature:
Date:
AlphA phi AlphA FrAternity, inc. 2011 MLK MeMoriaL Souvenir JournaL advertiSing inforMation
5
ADveRtiSing RAteS & PAyment inFORmAtiOn
MEMBER Advertising Rates Advertiser(check one): qBrother
nOte:This form is not to be used for business advertisements. This is only for individual Brothers and Chapter ads. Any advertisements that include branding external to Alpha Phi Alpha (i.e. logos, trademarks,elements, etc..) must be approved by the corporate office. Please contact ads@apa1906.net.
qChapter
Contact name:
year of Initiation:
Chapter name:
Chapter Key:
Telephone:
Fax:
Street Address: City:
State:
Zip:
Email:
Please select the type of Advertisement your company will be placing. (Please Check one) AD TyPE 1/2 page horizontal
COLOR RATE q 150.00
BLACK & WHITE RATE q 125.00
+Full page
q$300.00
q$225.00
+2-page spread*
q$700.00
nA
$
$
* Alpha Phi Alpha reserves the right to select placement of all ads.USE OnLy OnE (1) SUBMISSIOn FORM PER AD. PLEASE PROOF AD BEFORE SEnDInG. SUBMISSIOn DEADLInE AUGUST 5, 2011. ADS RECEIVED AFTER THIS DATE MAy nOT BE InCLUDED +BROTHERS WHO WAnT TO PROMOTE A BUSInESS THEy OWn CAn OnLy USE THESE PRICInG OPTIOnS.
Payment Information: (please check one) q Company Check in the amount of $ __________ is Enclosed. (payable to: Alpha Phi Alpha Fraternity, Incorporated) qVisa q Mastercard
q AMEX
Card #:
Exp Date:
name as appears on card: Signature of Cardholder:
ADVERTISER AGREEMEnT:
We agree to purchase advertising space for inclusion in the MLK Memorial Journal. Alpha Phi Alpha Fraternity, Incorporated agrees to reserve the advertising space as specified in the contract. I understand that Alpha Phi Alpha has the final authority on approving or rejecting any materials submitted. The owner of the card specified above agrees to the terms & conditions of this Advertising form and has authorized Alpha Phi Alpha to debit the above account for the total amount outlined above. A 25% administrative fee will be applied to all cancellations. Duplicate electronic submissions will be assessed a $5.00 administrative fee per replacement submission. All refund request must be submitted in writing and no refunds will be honored after August 5, 2011. THE CARD HOLDER MUST SIGn THIS FORM.
Organization Authorization Signature:
Date:
Please send completed forms, camera-ready advertisement and your payment by June 14, 2010:
Alpha Phi Alpha Fraternity, Incorporated. MLK Memorial Journal 2313 St Paul Street Baltimore, MD 21218 Phone: 410.554.0040 e-mail: ads@apa1906.n e t
For internal use only initial Form complete: Media Verification: Payment Processed by: Placement Location:
q q q Page #
FA q 1.Who do I contact with technical issues? 2.Who do I send materials to? 3. What program files does Alpha accept? 4. Can Alpha make changes to my ad? 5.Why do I need to give Alpha a high quality contract proof? 6.What are support files? 7.What is a PostScript Type1 font? 8.What is an OpenType font with PostScript outlines? 9.What is localized styling and why is it bad? 10. Can I use an image from a web site? 11.What should I do if my file is very large? 11.What images or text will not be accepted? 1.Who do i contact with technical issues? The Project team are the best person to contact with any technical questions relating to your ad.you can reach the team at 443.923.3114 or ads@apa1906.net. 2.Who do i send materials to? Materials can be sent to the MLK Memorial Journal via your preferred method of courier.We can accept digital files on CD & DVD. 3. What program files does Alpha accept? We prefer either TIFF/IT-P1 files, PDF/X-1a files, or layout application files built in QuarkXPress or InDesign.We also accept Photoshop and Illustrator files saved in EPS or TIFF format. Word documents will be accepted, however we cannot guarantee the quality of the ad. 4. Can Alpha make changes to my ad? Sometimes. If the file is supplied as a TIFF/IT-P1, PDF/X-1a, EPS or TIFF file, we are unable to edit the advertisement. However, if the file is supplied in a PC/Mac-based layout program, we can. Please remember that any alterations to a file will incur an additional charge.Also, due to strict printing deadlines, we are unable to make an alteration if it is requested too late in our production cycle. 5. Why do i need to give Alpha high quality contract proof? In order to ensure that what we reproduce in the MLK Memorial Journal is exactly what you envision, we require a "contract proof" of each ad to accompany the digital file. not only does this help us eliminate errors in the reproduction, but it gives us visual guidance while working on your ad, making the entire process run much more smoothly.We ask that your proof show trim marks for positioning and bleed. Each proof must also be supplied with a calibrated color bar. We request you submit one of the following proofs: Kodak Approval, Fuji FinalProof, Kodak Matchprint Digital Halftone, Fuji PictroProof, Kodak Veris (Formerly Creo Veris), DuPont Waterproof Therma l , Kodak Matchprint Inkjet/ProofPro (Canon, Epson, HP), DuPont Cromalin, Latran Prediction (Formerly Polaroid PolaProof ), Agfa Sherpa , EFI/Best ColorProof (Canon, Epson, HP), CGS ORIS (Canon, Epson), GMG colorProof (Canon, Epson, HP), ColorBurst (Epson). Color lasers, PDFs, or other continuous-tone proofs will also be accepted. 6. What are support files? Support files are any of the elements brought together in the layout to make up the entire page design.These include images, logos, and fonts. Either OpenType, or Macintosh Postscript Type1 screen and printer fonts are required for us to be able to view the image on-screen and to print it correctly. 7. What is a PostScript type1 font? PostScript Type1 refers to the type of PostScript encoding used to recognize a font and its characteristics. Because the RIP (Raster Image Processing) process (see "What is localized styling and why is it bad?") renders files by their PostScript code, a non-PostScript font is not recognized properly during output. A good source for purchasing PostScript Type 1 fonts is Adobe's website, www.adobe.com. 8.What is an Opentype font with PostScript outlines? OpenType is a new cross-platform font file format developed jointly by Adobe and Microsoft.Adobe has converted the entire Adobe Type Library into this new format. The two main benefits of the OpenType format are its cross-platform compatibility (the same font file works on Macintosh and Windows computers), and its ability to support widely expanded character sets and layout features, which provide richer linguistic support and advanced typographic control. OpenType fonts use a single font file for all of its outline, metric, and bitmap data, rather than separate screen and outline font files. The OpenType format is a superset of the existing TrueType and PostScript Type 1 font formats. OpenType can contain either PostScript font outlines (.otf ) or TrueType font outlines (.ttf ).OpenType .otf fonts are recognized and rendered on-screen by a PostScript rasterizer, such as Adobe Type Manager (ATM), which is either installed as an add-on system software component, or built into some operating systems, such as Mac OS X. OpenType fonts peacefully co-exist with current font formats and can be used in the same document alongside PostScript Type 1 fonts. The MLK Memorial Journal Team recommends using only either Macintosh PostScript Type 1 fonts, or OpenType fonts with PostScript outlines (.otf) for final page composition. 9.What is localized styling and why is it bad? Localized styling is altering the bold or italic appearance of a font (typeface) within a program. For example, if you are using the font Minion in your ad and you would like certain copy to be bold, you might be tempted to simply make the font bold by using the “bold” button in the style menu.The proper way to handle this is to use the font that gives you exactly the look you want, i.e. Minion Bold from the global font menu. By using the layout software’s “bold” function rather than using the bold version of the font, you are also disregarding the type designers kerning and character shape adjustments. The reason we avoid localized styling is to avoid potential problems during the process of sending the final electronic file for output.This process is known as Raster Image Processing (RIP.) RIPs used for print production are generally based on PostScript technology. Basically, the RIP translates all elements of the file, including the fonts, according to its PostScript code to enable proper press-ready output. Sometimes, when localized styling is applied to a font, the RIP software does not recognize this encoding as part of the font's PostScript code and this information can be lost, resulting in incorrect reproduction. 10. Can i use an image from a web site? Most likely not. Most images that are used on the Internet are prepared at a resolution of 72 ppi (the resolution of most common computer monitors), to allow them to be loaded and viewed quickly. Unfortunately, this resolution is much too low for quality print reproduction; we recommend 300 ppi at 100% of final placement size. Otherwise, the image may look "jagged." 11.What should i do if my file is very large? All files should be compressed into one folder before electronic submission.We can accept files compressed using Zip (.zip) or StuffIt (.sit and/or .sea). Using one of these compression options will minimize the potential for problems when we decompress the file. 12. What images or text will not be accepted? Most images traditionally submitted have been acceptable. However there are some images that are not nationally recognized or endorsed by Alpha Phi Alpha fraternity, Inc. Examples of these unacceptable images include (but not limited to): King tut, apes, monkeys, scantly clad people and sexually suggestive images. Images that include the Sphinx of Giza, Members at function and traditional chapter photos are acceptable. Derogatory or otherwise unsuitable language will not be accepted. Inappropriate nicknames will not be accepted. Examples of the inappropriate nicknames include (but not limited to): bloody, gangster, pimpin and crazy. If there is any question to the use of the nickname, it would be best to just leave it out.
AlphA phi AlphA FrAternity, inc. 2011 MLK MeMoriaL Souvenir JournaL advertiSing inforMation
7
MLK Memorial Journal EMAIL: ADS@APA1906.nET SUBMISSIOn DEADLInE FRIDAy, AUGUST 5, 2011. ADS RECEIVED AFTER THIS DATE MAy nOT BE InCLUDED. SEnD ALL ADVERTISInG MATERIALS TO:
MLK Memorial Journal 2313 St Paul Street Baltimore, MD 21218-5211