JANUARY
FEBRUARY 2010
Targeting Social Media:
Risks & Tips In This Issue: 2009 Jewel Awards Winners
JANUARY FEBRUARY 2010
INSIGHT
SNMA 2010 COMMITTEE ROSTER Apartment Insight Committee Maria Avellana (Board Liaison) Stout Management Company Brandi Cooley (Committee Chair) RW Selby
News & Updates 5 President’s Message 6 Focusing on Your Community 10 SNMA 3rd Annual Jewel Awards 12 SNMA Education Series Classes 13 SNMA Texas Hold’em Poker Tournament 23 On the Move 24 Spotlight on Platinum Sponsor: Cox
Bowling Committee Steven Olmos (Board Liaison) Silver Lands, Inc. Rhonda Sikes (Board Liaison) Avion at Sunrise Mountain Jennifer Pendleton (Committee Chair) Sherwin Williams Christopher Hinojos (Board Liaison) Apartment Guide Doug Sartain (Committee Chair) Certified Fire Protection Dana Murrah (Board Liaison) AMC, LLC Robert Groucutt (Board Liaison) Sherwin Williams Ricky DeTagle (Committee Chair) Apartment Guide
Past President Amanda Hahn ................... 702.671.6000 Signature Management
Director Martin Estrada ................... 702.336.7877 Fairfield Properties
Vice President Debra Peterson ................. 702.255.3700 For Rent Media Solutions
Director Misty Justice ...................... 702.798.8955 Alliance Residential
Treasurer Doug Sartain ..................... 702.873.5995 Certified Fire Protection
Director Rhonda Sikes ..................... 702.438.7678 Avion at Sunrise Mountain
Secretary Barbara Kirk ....................... 702.436.2048 Camden Property Trust
Director Robert Groucutt ................ 702.895.8887 Sherwin Williams
Director Christopher A. Karsaz, ESQ... 702.952.9227 Karsaz & Associates
Director Steven Olmos.................... 702.459.3192 Silver Lands, Inc.
Director Christopher Hinojos ......... 702.939.1494 Apartment Guide
Director Teresa Jackson .................. 702.873.5995 Certified Fire Protection
Director Dana Murrah ..................... 702.395.1523 AMC
Property Alternate Laura Parada ..................... 702.476.8997 Greystar
Director Deborah O’Keefe ............. 702.436.9293 The Prime Group
Vendor Alternate Chandra Vail ...................... 702.798.4511 Apartment Finder
Teresa Jackson (Board Liaison) Certified Fire Protection Misty Justice (Committee Chair) Alliance Residential
702.873.5995 tlj@lvcoxmail.com 702.682.0188 ibsmjustice@cox.net
Legislative Committee Barbara Kirk (Board Liaison) Camden Property Trust Christopher A. Karsaz, ESQ. (Committee Chair) Karsaz & Associates
702.435.9800 bkirk@camdenliving.com 702.952.9227 ckarsaz@karsaz-law.com
Maintenance Mania Committee Donna Gill (Board Liaison) Pinnacle AMS West
702.362.6444 dgill@prmc.com
Membership (IROC) Committee Francie Stocking (Board Liaison) Western Risk Insurance
702.368.4217 francie@westernrisk.com
Membership Picnic Committee Debra Peterson (Board Liaison) For Rent Media Solutions
702.255.3700 debra.peterson@forrent.com
Public Relations Committee Deborah O’Keefe (Board Liaison) The Prime Group
702. 436.9293 deborah.okeefe@primegrp.com
Poker Committee Amanda Hahn (Board Liaison) Signature Management Susan Buksa (Committee Chair) Apartment Finder
702.671.6000 amandahahn@signaturehomes.com 702.798.4511 Buksa@cox.net
Reverse Trade Show Committee Martin Estrada (Board Liaison) Fairfield Properties
Director Donna Gill ......................... 702.362.6444 Pinnacle AMS West
www.snmaonline.org
702.895.8887 swrep5905@sherwin.com 702.939.1494 rdetagle@apartmentguide.com
Jewel Awards Committee
SNMA 2010 Board of Directors Director Maria Avellana .................. 702.227.0444 Stout Management Company
702.395.1523 d.murrah@amcllc.net
Golf Committee
Mulitfamily Industry
President Elect Paula Lane ......................... 702.362.6444 Pinnacle AMS West
702.939.1494 chinojos@apartmentguide.com 702.873.5995 fireone@lvcoxmail.com
Education Committee
Feature Articles 14 Security Deposit vs. Surety Bond 16 Social Media—Know Your Risks 18 Increasing Performance in a Challenging Economy 20 Habitual Performance—Don’t Be a Victim 22 Top Three Tips for Utilizing Social Media in the
Director Francie Stocking ............... 702.368.4217 Western Risk Insurance
702.438.7678 avionsunrisemtn@lvcoxmail.com 702.895.8887 jpendletonswrep@yahoo.com
Dinner Meeting Committee
2010 SNMA Events Calendar
President Bret Holmes ...................... 702.699.9261 Advanced Management Group
702.459.3192 steveno@silverlandsinc.com
Community Outreach Committee
Communications
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702.227.0444 mavellana@smc-lv.com 702.320.8500 brandi@rwselby.com
702.336.7877 mestrada2@ffres.com
For information regarding the SNMA website, articles which appear on the website and advertising on the website please contact Michael Fazio at 702.436.7662.
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JANUARY FEBRUARY 2010
Aparment Insight Committee: Brandi Cooley Committee Chair/Editor Michael Fazio Front Cover Art Maria Avellana Board Representative
Southern Nevada Multi-Housing Association 2775 South Rainbow Boulevard, Suite #101-C, Las Vegas, NV 89146 T: 702-436-7662 • F: 702-446-8445 Email: snma@snmaonline.org • Web Site: snmaonline.org Executive Director: Michael Fazio, mfazio@snmaonline.org Executive Assistant: Aysha Park, apark@snmaonline.org
Photos courtesy of Michael Fazio (SNMA)
WHO WE ARE
For Advertising Information, Contact:
Dani Gorden 509.301.4858 dani@newslinkpps.com
The Southern Nevada Multi-Housing Association (SNMA) is a non-profit organization that provides the local multi-housing industry with legislative support, education and community outreach to benefit our membership and the community. The SNMA is devoted to supporting the diversity, integrity and ever-changing environment of the multi-family industry. We are devoted to you.
Apartment Insight is published by the Southern Nevada MultiHousing Association.
WHY WE EXIST
Apartment Insight is the official trade publication of the Southern Nevada Multi-Housing Association, a professional association of multi-housing professionals and industry partners. The materials contained in this publication are general in nature; the applicability to one’s particular situation should be reviewed with a professional who has all the facts pertaining to the situation being considered. The publisher disclaims any liability for published articles. Advertising Policy: Southern Nevada Multi-Housing Association accepts no responsibility for unsolicited materials. Advertisements contained in this magazine do not constitute endorsement. With the exception of those products and services directly under the control and supervision of SNMA, it is the policy of the SNMA, its officers and Board of Directors, not to endorse any products or services.
The Southern Nevada Multi-Housing Association exists to support the multi-housing industry and its professionals with proactive legislative efforts, by promoting career development through education and by offering entertaining social opportunities. The SNMA also strives to promote the highest level of professionalism with established standards and practices throughout every segment of the multi-family industry, including management, marketing, maintenance and suppliers. Bottom line… we exist for you, because of you.
Platinum Sponsors:
10 Reasons to be a Member Legislative updates & representation Frequent networking opportunities Innovative education programs Business & career referrals Advertising & sponsorship opportunities Bimonthly magazine – “Apartment Insight” Website: www.snmaonline.org Forms & Landlord/Tenant Law Books Legal Information & Updates Support staff with industry experience....
Certified Fire Protection Western Risk Insurance The Bentley Group Sherwin Williams Paint and Floorcovering
Cox Communications Silver Lands, Inc. Quality Towing
SNMA welcomes our newest members! New Vendors: Nevada Gypsum Floors Pinnacle Appliance Distributors, Inc. RentPayment
New Properties/Mgmt Groups: Alexan Cheyenne Avanti Bharpur Singh Dhanoa (IROC) Broadstone Sonata Chaste Court
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Country Club Towers Crystal Court Destinations at Alexander Elysian at St. Rose Franklin Mercera (IROC) Gerald L. Peterson (IROC) Los Pecos Mark I Quest Apartments The Merrill Group of Companies, LLC The Paramount
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JANUARY FEBRUARY 2010
PRESIDENT’S MESSAGE By Bret Holmes
Happy New Year!! The apartment industry as a whole suffered one of its worst years
lent communication and persistence from our new staff. This was a great accomplishment for the association, considering the state of the economy going into 2009.
ever in 2009. This fact has been hammered into all of our heads over and over for months now. Instead of continuing the rhetoric,
We closed out the year with another very successful Jewel Awards presentation and dinner. I would like to congratulate all of the winners of this year’s awards. All of you did a phenomenal job in your professions and were very deserving of SNMA’s top recognition, a Jewel Award! The event as a whole was excellent as always and will be tough to top in 2010!
I am going to jump off the band wagon. I would instead like to take this opportunity to acknowledge and focus some of the great things which happened in 2009 with the SNMA.
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So, this brings us to 2010 and all it has to offer. We have a number of new board members and they are already proving to be active contributors to the SNMA’s cause. This is very exciting to see, especially this early in the year. I am looking forward to working with our 2010 Board members over the coming year to build on what we
have been humbled and honored by the Board of Directors by being asked to serve a second term as President of this great association. The Board also elected its 2009 Executive Officers to a second term and made all Executive Officer positions two-year terms going forward. This will bring an added level of consistency to our Board of Directors and the association. Speaking on behalf of all Executive Officers, we are looking forward to a challenging but exciting second term.
With new voices and new energy come new ideas and new opportunities. Together we will push the SNMA to the next level of success and create something we can all be proud of.
It is important to acknowledge the 2009 Board of Directors. I would like to take this time to thank them for their great service and contribution to the association over the past year. Together we accomplished many great things and laid a very solid foundation for the future. The combination of active board members, committee members and volunteers coupled with the SNMA staff additions of Michael Fazio and Aysha Park, really gave us the jump start we needed to succeed in a tough economy.
have already achieved. With new voices and new energy come new ideas and new opportunities. Together we will push the SNMA to the next level of success and create something we can all be proud of. I personally believe 2010 will mark the beginning of recovery for our industry. Will it be a great year? Only time will tell, but I do believe it will be better than 2009. As our industry begins to recover and get better the SNMA will continue to grow. Working together we can and will achieve more than we ever thought possible. I look forward to seeing all of you at many of the SNMA’s great events in 2010. Q
We had many successes in 2009 that deserve recognition. Market Trends, our annual Golf and Putting Classic, Bowling Social, and Maintenance Mania were all very popular and well attended events. Our Education Series events were excellent and community outreach did a great job giving back to the Las Vegas community. We were also able to increase membership over 2008, through excelwww.snmaonline.org
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JANUARY FEBRUARY 2010
October 20th, 2009 Dinner Event
“Focusing on Your Community� Sponsored by Certified Fire Protection
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he SNMA October Dinner was a night filled with education and fun for our Industry. Our members came together to place their votes for our 2010 Board Elections. The night was very informative to our attended membership, with prominent speakers discussing the Apartment industries most concerned topics. Sergeant Anthony Longo and Officer Tony Morales, both from Las Vegas Metro Police Department, spoke to us about the importance of crime free multi-housing and how it affects our communities. SNMA also presented Phillip Ulibarri from CAN Prevention Task Force who educated our membership on child abuse and neglect. The night was followed by dinner, interacting and prizes. Q
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JANUARY FEBRUARY 2010
Congratulations to our New 2010 Board Directors… Elected Property Board Directors Amanda Hahn of Signature Management (Re-Elected) Deborah O’Keefe of the Prime Group (Re-Elected) Martin Estrada of Fairfield Properties (NEW) Rhonda Sikes of Avion at Sunrise Mountain (Re-Elected)
Elected Vendor Board Directors Christopher A. Karsaz of Karsaz & Associates (Re-Elected) Christopher Hinojos of Apartment Guide (NEW) Robert Groucutt of Sherwin Williams (Re-Elected) Steven Olmos of Silver Lands, Inc. (NEW)
Alternate: Chandra Vail of Apartment Finder (NEW) Alternate: Laura Parada of Greystar (NEW) www.snmaonline.org
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To Register, contact SNMA at 702.436.7662
JANUARY FEBRUARY 2010
November 7th, 2009
SNMA 3rd Annual Jewel Awards
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he SNMA held its Third Annual Jewel Awards on Saturday November 7th, 2009. Emcee Christopher A. Karsaz of Karsaz and Associates, led a night of fun, raffles and awards. The event drew well over 220 attendees, the highest attendance since the awards originated in 2007. Some of Las Vegas’s prestigious properties attended and enjoy a night of music, food and prizes.
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JANUARY FEBRUARY 2010
SNMA would like to thank our Jewel Award Sponsors‌ Advanced Management Group Move.com
Apartment Finder Quality Towing
Certified Fire Protection Picerne Real Estate Group
Greystar Sunland Asphalt
We would also like to congratulate our 2009 Jewel Award Winners... Volunteer of the Year (Vendor): Doug Sartain of Certified Fire Protection Volunteer of the Year (Property): Paula Lane of Pinnacle AMS West Humanitarian Award: Teresa Jackson of Clark County Collection Service Housekeeper of the Year: Pam Sangthongsuk of Liberty Square Maintenance Tech of the Year: Steve Castanon of Camden Tiara Leasing Consultant of the Year: Megan Malvas of Broadstone Sonata Assistant Manager of the Year (Pre 2000): Renee Tribble of Reflections at the Lakes Assistant Manager of the Year (Post 2000): Tammy Whitecloud of Copper Creek Maintenance Supervisor of the Year: Fernando Trejo of Somerset Commons Community Manager of the Year (Pre 2000): Dee Van Billiard of Broadstone Flamingo West Community Manager of the Year (Post 2000): Kim Kircher of Alexan Black Mountain Outstanding Onsite Team: Alexan Black Mountain Independent Rental Owner of the Year: Severin Vavra of La Fiesta Apartment Homes Best Overall Renovation: Reflections at the Lakes Vendor Appreciation: Apartment Guide New Development of the Year: Centennial at 5th Property of Excellence (Pre 1979, 200 Units or Less): Green Tree Apartments Property of Excellence (Pre 1979, Over 200 Units): Sahara Palms Property of Excellence (1980 through 1999, 200 Units or Less): Piedmont Springs Property of Excellence (1980 through 1999, Over 200 Units): Camden Tiara Property of Excellence (2000 or Newer, Over 200 Units): Loreto / Palacio SNMA Property of the Year: Loreto / Palacio We also had ONE BIG WINNER of $2,500. Misty Justice, of Alliance Residential, won the Grand Prize raffle drawing. Congratulations!!! We look forward to seeing everyone next year at the 4th Annual Jewel Awards.
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JANUARY FEBRUARY 2010
SNMA Education Series Classes* “Shortchange your education now and you may be short of change the rest of your life.” January 15, 2010 FREE CLASS
August 13, 2010
SNMA Leasing Series: What Renters Want Speaker and Sponsor: Lisa Dillon-McQueeney; Apartments.com
SNMA Property Management Series: Walking the Line - Human Resources Best Practices Speaker: To Be Announced
February 11, 2010
August 25, 2010 FREE CLASS
SNMA Property Management Series: Understanding Financials & Priceless Property Tips Speaker: Dana Murrah
SNMA Appreciation Series: Understanding Bio-Hazards Speaker and Sponsor: Ian Simon; Odor Masters
March 12, 2010
September 15, 2010 FREE CLASS
SNMA Legal Series: Premises Liability Speaker: Christopher A. Karsaz of Karsaz & Associates
SNMA Appreciation Series: Fire Safety, OSHA and You Speaker and Sponsor: Certified Fire Protection
March 24, 2010 FREE CLASS
September 29, 2010 FREE CLASS
SNMA Appreciation Series: Saving Thousands on Your Parking Lot Maintenance Speaker and Sponsor: Sunland Asphalt
SNMA Appreciation Series: Paint Basics - Getting the Best Value Speaker and Sponsor: Dunn Edwards
April 9, 2010
October 15, 2010
SNMA Property Management Series: Increasing Productivity through Leadership Speaker: To Be Announced
SNMA Legal Series: Truly Understanding Evictions Speaker: Christopher A. Karsaz of Karsaz & Associates
April 29, 2010 FREE CLASS SNMA Property Management Series: Fair Housing Speaker and Sponsor: Nadeen Green; For Rent Media Solutions
CLASS PRICING
May 19, 2010 FREE CLASS SNMA Appreciation Series: How to Get the Most Out of Your Paint & Floor Covering Speaker and Sponsor: Sherwin Williams
Individual Class Cost $35 members / $70 non-members
June 11, 2010
SNMA Leasing Series: Same pricing as individual class cost
SNMA Property Management Series: Property Management Tips To Live By Speaker: To Be Announced
SNMA Legal Series: $60 members (2 classes) / $120 non-members (2 classes)
June 22, 2010 FREE CLASS
SNMA Property Management Series: $115 members (4 classes) / $230 non-members (4 classes)
SNMA Appreciation Series: Understanding Risk Management Speaker and Sponsor: Western Risk Insurance
Note: Any SNMA Appreciation Series or FREE classes offered would be FREE for members and $25 for non-members
July 23, 2010
* CLASSES SUBJECT TO CHANGE
SNMA Leasing Series: Leasing Boot Camp Speaker: Paula Lane
FOR CLASS TIMES AND LOCATIONS VISIT WWW.SNMAONLINE.ORG
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JANUARY UARY FEBRUARY Y 2010 22001100
October 9th, 2009
SNMA Texas Hold’em Poker Tournament Sponsored by Apartment Guide
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Tournament winner Steven Malliday (Southwestern Floors)
Second Place winner Charles Chavez (Southwestern Floors)
Third Place winner Dave Nicely (Southwestern Floors)
he SNMA released its first Annual Poker Tournament in October of 2009. The tournament held at Santa Fe Station had an immense turnout with 80 players and over 40 spectators, with food, prizes for the top ten players and raffle drawings the event was one to go in the SNMA history books. We look forward to a Bigger and Better Poker Tournament for 2010. Don’t forget to look out for our “Deal Me In” 2010 Poker Tournament coming in July.
Congratulations to our 2009 Poker Tournament Top Ten Players: 1st Place 2nd Place 3rd Place 4th Place 5th Place 6th Place 7th Place 8th Place 9th Place 10th Place
Steven Malliday (Southwestern Floors) Charles Chavez (Southwestern Floors) Dave Nicely (Southwestern Floors) Henry Harvey (Quality Towing) Barbara Cummins (For Rent Media Solutions) Sean Breen (Pinnacle AMS West) Barbara Kirk (Camden Property Trust) Debra Collins (Day & Night Towing) Don Watts (Alliance Residential) Susan Buksa (Apartment Finder)
$1,000 Grand Prize $400 $300 $200 $100 $75 $75 $50 $50 $50
We also had TWO BIG WINNERS outside of the tournament. Teresa Jackson, of Clark County Collection Service, won a $100 Visa Gift Card and Amy Hjerpe, of Pinnacle AMS West, won a 32 Inch Vizio Flat Screen HDTV. Amy has been voted by the SNMA, the luckiest person on EARTH. Amy has won several drawings at this year’s SNMA events. Congratulations to both of you!!! We look forward to seeing everyone next year at the “Deal Me In” SNMA Texas Hold ‘Em Poker Tournament. www.snmaonline.org
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Security Deposit vs. Surety Bond By Helen McMahon, Western Regional Marketing Director for SureDeposit
On October 1, 2009, a new law, A.B. 512, went into effect that affirms that Nevada apartment owners and property managers can offer a surety bond or a combination of a surety bond and other security money as an option in lieu of a traditional security deposit.
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evada was the latest state to update its landlord tenant laws and formally recognize that security deposit alternatives in the form of a surety bond benefit both apartment renters and owners. According to SureDeposit, which has been offering its surety bond program nationally since 2001, this has already helped renters retain more than $750 million of their hard earned money that they have not otherwise had to sink into a traditional security deposit. In Nevada alone, more than 100 apartment communities already offer SureDeposit, including those managed by such leading real estate firms as Stout Management Company and Alliance Residential. The timing of this new provision is noteworthy because surety bonds as a secu-
rity deposit alternative can greatly benefit both renters and landlords in the current economy. Renters dramatically lower their move-in costs at lease signing by opting to pay the lower cost surety bond premium instead of a larger, traditional cash security deposit which the landlord ties up in escrow for the duration of the lease term.
in the process. This is because the surety bond better protects the owner against fi nancial losses than would a traditional security deposit, while requiring the resident to comply with the terms of the lease. For example, Stout Management, which is responsible for over 8,900 units in Nevada, offers SureDeposit’s security deposit alternative program. Liz Ritchey, a regional manager at Stout Management, says, “As a leasing tool, it has been a real asset to our new residents because they can save a lot of money up front if they choose the surety bond. We have found that the vast majority of people choose the bond.”
For example, the resident can opt to pay only $87.50 for SureDeposit’s surety bond premium as an alternative to the traditional security deposit. This provides for $500 worth of coverage to the apartment community against losses due to skipped rent or damages that exceed normal wear and tear.
“But just as important is the fact that we have recovered far more money that residents have owed at move-out with SureDeposit than we have collected historically with traditional security deposits. It has been a real boost to our bottom line,” added Ritchey. Q
But this lower-cost alternative can also significantly reduce a property company’s bad debt and improve its net operating income
Helen McMahon is the Western Regional Marketing Director for SureDeposit, the nation’s leading provider of security deposit alternatives to the multifamily industry. Contact her at helen@suredeposit.com.
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www.snmaonline.org
JANUARY FEBRUARY 2010
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JANUARY FEBRUARY 2010
Social Media—
Know Your Risks When you got ready to leave home today, you knew there was the possibility that someone could wrongly come into your home to steal things, so you probably locked your door, and perhaps set an alarm. Then, when you got behind the wheel of your car, you knew there could be an accident, so you buckled your seat belt. No one is telling you not to leave home or not to drive, but both of these activities pose risks. Everyday we take risks, and the better informed we can be about risks, the smarter and safer we are.
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he same is true for advertisers as they embrace social media to promote their apartment communities. Social media is a great innovation, but it does have its risks, and the better informed advertisers can be about those risks, the smarter and safer they are. Remember that a website is a form of advertising. As a practical matter it is no different than any form of traditional advertising, and the same rules apply. The things you say must be true, because if they are not, it is libel; you have to be aware of consumer laws (watch out for sweepstakes that are really illegal lotteries); and, you have to honor the trademarks and copyrights of others. And of course, don’t forget about fair housing considerations. The point of a website is to advertise the community; what is posted on a website (and that means both words and pictures) must therefore be fair housing compliant. Quite simply, that means that a “reasonable
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JANUARY FEBRUARY 2010 person” looking at the website cannot see anything that would suggest “any preference, limitation or discrimination because of race, color, religion, sex, disability, familial status or national origin.” Therefore, the words that are used, the directions that are given, the symbols that are depicted, and the photos and pictures that are shown cannot indicate that type of preference, limitation or discrimination.
When is your employee your employee? Are you responsible for their on-line actions?
When is your employee “on their own time?” Are you responsible for their on-line actions?
¡
Are you going to provide training for your employees on the proper use of social media as it relates to your website/blog?
The bottom line is that if there are fair housing issues with a basic website, the apartment community will be liable, since this is essentially an “ad,” and the community (its owner or PMC) is the “publisher.”
¢
Are you going to provide training for your employees on the proper use of social media as it relates to the websites and blogs of others?
But what about a website where others are able to post information or are invited to blog? Who is liable for what others post? The answer is “it depends.” It depends upon how much control the owner of the website (the “Publisher”) is exerting over the external posting by others. It’s all about
Lock your house? A good idea. Seatbelts—ditto. And take advantage of the wonders of social media and advertising, but do that with an understanding of the risks and a plan to address them. Q
control. The more the message is controlled, the more likely the accountability. Now, what about Facebook®, Twitter™, YouTube™ or a blog? Are these a form of advertising? The answer to that question is “it depends.” It depends on what a judge or jury might say about this. The folks in the apartment industry who are using a fan page on Facebook or who are sending “Tweets” would ultimately have to admit that the ultimate goal is effective marketing of a community or PMC, and that sounds like advertising. Social media can be a brilliant form of marketing, but people need to make informed business decisions. They need to know what questions they should be asking before they take the leap into social media, questions like:
Who at the community/with the PMC will be its “voice?”
Where will this “voice” be heard? On your own website or blog? Or will this “voice” speak through posts at the websites and blogs of others?
If you will have your own website/blog, how much time will be committed to monitoring and promptly responding?
If you will have your own website/blog, how much control do you plan to exert regarding what is posted by others?
What will you do if someone says something bad about you or the community?
What will you do if someone says something bad about their neighbors or prospects—a lie, a slur, even an over-the-top compliment?
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“Social Media—Know Your Risks” is written by Nadeen Green, Senior Counsel with For Rent Media Solutions. The information contained in this article is not to be considered legal advice, and the authors and their companies strongly suggest that you consult with your own counsel as to any fair housing questions or problems you may have.
JANUARY FEBRUARY 2010
Increasing Performance in a Challenging g g Economy By Tre Sedminik, Regional Sales Executive
As the multifamily housing industry continues to confront the current economic conditions, owners and operators need to identify every opportunity in which they can improve occupancy and impact revenue. One of these areas is managing property performance with a comprehensive resident screening strategy.
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oday, properties in the U.S. employ either a customizable rule-of-thumb (ROT) scoring model to screen their apartment applications or they use a statistical lease screening (SLS) method that is a scientific, risk-based, approach to applicant screening. Both ROT and SLS screening methods attempt to rate the likelihood of successful residency. ROT methods have evolved over time by using generalized landlord observations regarding specific applicant attributes (i.e., credit profiles, public records and income-to-rent). These methods commonly rely upon intuition or opinions of what is expected to influence lease performance but are not based on any scientific research. Additionally, ROT methods commonly “trump� or decline applications that fail to meet a single hard rule such as an income-to-rent ratio less than three. The immediate operational implication of trump rules is a potential reduction in the number of otherwise qualified applications right off the top.
SLS methods, unlike ROT methods, are based on quantitative decision science techniques which have been deployed in a wide variety of industries for over 50 years to manage consumer and business credit risk. In the development of multifamily SLS methods, millions of actual histories or performance outcomes representing the aggregate U.S. renter population have been rigorously sampled and analyzed. The relative power of this method lies in its ability to assess all applicant credit characteristics and provide a score that considers all variables and the interaction and interdependency of those variables. The SLS method incrementally rank orders leases using a risk scale, so the landlord can expect that on average selecting a lease score of 395 will outperform a lease score of 385. Hence, all traffic will be incrementally risk-ordered—especially important with those challenging borderline applicants.
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In these challenging times with applicant volume down and a shrinking applicant pool, your resident screening strategy is a critical business process. The current environment of increasing vacancies and declining traffic puts properties in a position where they must take on more risk to meet business objectives. How can the landlord be confident in knowing that they have relaxed their criteria enough to increase occupancy, but not so much that they are overwhelmed with higher risk residents and increasing levels of bad debt? The two screening methods described above have very different implications to this question. With ROT methods, the landlord must make a decision to change the rules being used to screen and measure applicant credit quality. This leaves landlords in the position of having to chose which information attribute to adjust and by how much—potentially driving unnecessary volatility in their accept, conditional and decline (A/C/D) ratios and ultimately revenue and bad debt performance. Changing the rules, or weighting of these rules, as a means to change acceptance criteria also means that regional and portfolio managers lose the opportunity to consistently benchmark changes across their portfolio in resident credit quality and relative property performance. Conversely, with the SLS method the property changes their acceptance criteria by adjusting their decisions points and either raising or lowering the upper bounds (UB) and lower bounds (LB) criteria (see Traffic Renter Quality Distribution Graphic on this page). With the SLS method, the landlord has the choice of setting separate decision points to accept the necessary quantity of leases to fi ll vacancies or to consistently maintain a community’s renter credit quality standards at a specified level. Additionally, this consistent measurement of applicant credit quality provided by the SLS method enables landlords to operationally benchmark traffic
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and resident credit quality against financial and other measures of operational performance. Given the current market challenges, following are some general recommendations that can help meet occupancy and revenue goals while minimizing bad debt. Actively manage acceptance criteria on a property by property basis. Each property draws a unique pool of applicants with varying levels of renter credit quality. Therefore, acceptance criteria should be unique to each property and subject to traffic demand and unit supply or vacancy. Aggressively use a conditional accept range. Use conditional accept ranges to assess increased deposits, add co-signers, or offer shorter lease terms—all of which have been empirically shown to reduce the likelihood of lease default among more risky applicants and improve property level lease completion rates. Accurately benchmark your marketing efforts. Compare your marketing and its impact on applicant credit quality scores; accept, conditional and decline ratios; and marketing sources to determine your optimal media share and channel spend. At the end of the day, the landlord’s objective is to use the respective screening method to efficiently harvest the best available leases from the available applicant pool. In these challenging times with applicant volume down and a shrinking applicant pool, your resident screening strategy is a critical business process. Forward thinking and strategic property owners will take advantage of current market conditions to look at all the factors that will help drive efficiency and profitability. Adjusting applicant risk tolerance smartly is certainly one of those factors. Q
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Habitual Performance—
Don’t Be a Victim
Everything you’ve experienced from birth has created your beliefs and behaviors. Things you’ve learned throughout your life have developed you into the person you’ve become today. The question is: do you like that person? Are you exactly who and where you want to be? Personally? Professionally?
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f so, good for you! You’re on the right track. If not, does this mean you are doomed to stay the way you are now? Are you trapped inside yourself and helpless to change? Any of you who know me personally know I would never subscribe to that belief. You shouldn’t either.
deliberate thought. No passion. No action. Everyone’s just doing things the way they always have, because that’s what they’ve always done. It seems to be working, sort of… so why bother to change or do something new? That would just take waaaaaay too much energy, right?
Too often, many of us just “go along” in life, going through the motions, acting in ways that are basically just habits for us. No
The thing to keep in mind is that developing new habits and changing ourselves for the better creates more energy! When you
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By Valerie M. Sargent
bring new things into your life—new ideas, thoughts, actions, behaviors—it all creates new energy and new opportunities. So the question is: how much do you really want that change? What is it worth to you? What would it mean? What does it look like? Let’s take something as simple as a guitar. The few times I have tried to play guitar, I found the finger placement to be difficult and it didn’t feel natural to me. Change is often like this for any of us; a little uncomfortable or strange at first. I love music, and nothing is as thrilling as the trill of a guitar (except maybe a double bass drum or the voice of Chris Cornell, but I digress). Yet as much as I love the guitar, I don’t have enough passion for actually playing the instrument itself. My passion instead is for watching and listening to amazingly gifted www.snmaonline.org
JANUARY FEBRUARY 2010 musicians and singers, which I do as often as I can. But if I felt like it would truly add value to my life, could I learn to play if I really wanted it? Absolutely! If I put my mind to it, spent the time to learn and practiced my new skills, I know I could absolutely accomplish it. Or anything else for that matter, because with new things all you have to do is get past the initial discomfort and work through change as it comes. You can do this, too! With anything! Many times we have developed habits from those we’ve spent time with through the years—family, friends, peers, supervisors, etc. Perhaps we learned from people who taught us habits that were toward their way of thinking or preference, and we never knew anything better existed or took the time to learn anything else. Some of this may be tied in to communication styles, manners, professionalism, demeanor or other habits in general, which are basically all learned behaviors. Keep in mind that we must constantly reevaluate to determine if our “habits” we learned through the years and taught ourselves are indeed best practice or currently serving our best interests. Maybe they are, or maybe not. But how can we improve? Personally, is there something missing that would enhance your life and make you feel better about yourself? Professionally, are there things you could be doing to help increase your productivity and performance? Or are you simply at the top of your game everywhere and couldn’t possibly improve a thing? I’d like to meet that “perfect” person. I haven’t met one yet.
Don’t settle for letting old habits rule your life. Evaluate yourself. Ask peers, subordinates, supervisors and those close to you for constructive feedback on areas where you can improve. Ask them, “Is there one thing you think I can do to enhance my performance to be a better leasing consultant / salesperson / boss / teammate / partner?” Then find out if there is anything you can help them with in return. Research has proven that we can train our minds, and our beliefs can control our attitudes, our actions, and even our biology! Any of us can use our minds to improve ourselves and our lives. Re-conceive the way you think about yourself. If something in your life isn’t working for you, figure out why and take steps to change it into something better through different thoughts, actions and habits. Our minds are endlessly creative if we simply allow the process to happen. Don’t be a victim of habitual performance. Instead, dream of that self you want to be and become that person. Do what you’ve never done. See what you’ve never seen. Learn what you’ve never learned. After all, the only person stopping you… is you. Q
Change starts first with thought. You first have to recognize areas in which you want to grow or change, then commit to the process. Focus your thoughts on where you want to go and who you want to be.
In truth we can all improve ourselves, but it has to start with desire, not complacency. Consider what habits you currently have that aren’t serving you as well as they possibly could (how’s that procrastination really working out for you?) Think about any self-defeating thought processes that may be inhibiting you (“I’m no good at closing.” “Follow-up is lost on me.”) Change starts first with thought. You first have to recognize areas in which you want to grow or change, then commit to the process. Focus your thoughts on where you want to go and who you want to be. Do you constantly seek out education? New ways to continue to train yourself? Additional learning opportunities? These are some things that can help you continue to progress. Maybe there are training classes or online seminars you can take. Perhaps it’s searching out sales articles and books or listening to tapes on personal improvement. It might be subscribing to a professional newsletter or blog, or reading the latest periodical on your trade. It could be staying on top of all the latest industry trends. Whatever it might be, the more you know, the more you grow! www.snmaonline.org
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Valerie M. Sargent is Senior Associate at Yvette Poole & Associates, a consulting firm dedicated to unlocking the dynamic power of people through more well rounded training programs and integration into company cultures. For questions about this article or assistance with leasing, sales & leadership training, Valerie is based in Newport Beach, CA and can be reached at valeriesargent@yahoo.com , (949) 637-0104 or www.ypooleandassoc.com.
JANUARY FEBRUARY 2010
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Tips for Utilizing Social Media in the Multifamily Industry Dontae Johnson By Don
Social media sites like Facebook, LinkedIn, and Twitter have really transformed the internet. These sites have allowed individuals (including renters) to go from being content consumers to content producers.
H
ow are our residents and prospective residents using social media? And what can apartment managers do to tap into and leverage these platforms?
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Listen: What are people talking about? Good or bad, social media
sites allow users to voice their opinions and share information. These venues are an opportunity for you to gain insight into the thoughts of your residents and prospective residents. It is possible that your community is a topic of discussion in these public online forums. If so, it’s advantageous to be in the know and to have a strategy for monitoring the online conversation. Social media monitoring tools will help you track the social media content that is of value to you. Here are some free and easy-to-use tools you can use to monitor
what is being said about your company and communities on the web.
Google—Google Alerts is a free tool that tracks online discussions related to specified keywords and provides you with email updates when those keywords appear on social media sites or online discussions. We recommend setting Google alerts for your property management company name, community names, and your website address. You can also create search strings such as “moving to (City, State)” to help you locate where prospects are starting discussions.
Twitter—Twitter enables its users to send and read messages known as “tweets.” Tweets are brief posts and are delivered to the author’s subscribers, known as followers. Twitter Search and Tweet Scan are helpful tools that allow you to search all Twitter posts. TweetDeck is a personal
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browser that allows you to review all of your Twitter information in one place - you can quickly create columns to view updates of your followers, mentions of your tweets, saved searches and more. It also will inform you throughout the day of new tweets that are relevant to your business with a quick pop-up notification.
2
Participate: Contribute to conversations started by others.
Once you set up the tools to listen to your target audience, the rule of thumb is to concentrate 80% of your social media outreach on participating in the discussions rather than simply promoting your company. If residents are talking about their experience at your property or with your staff, chime in with constructive commentary and let them know you care. A nswer questions that you have expertise in, post content that you feel will be of interest to your audience, and get your subject matter experts involved in the conversation. It’s also important that you build relationships with other social media users. This will give you credibility and extend your reach. For instance, let’s say you have 10 twitter www.snmaonline.org
JANUARY FEBRUARY 2010
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additional value to future tenants by providing them with information about your community through social media outlets such as Facebook. A Facebook page offers both current and future residents access to an online community that not only reflects the character of your properties, but offers valuable information. Your Facebook page is also a great vehicle for sharing your apartment community updates such as: pool opening and hours of operation, trick or treat hours, parking and snow emergency policies, etc. Local events can also be highlighted on your site such as theatrical productions, holiday gatherings, street festivals and farmers markets.
Your followers are more apt to forward (or retweet) your content if you’ve done the same for them. Participation translates to promotion!
If you are new to social media, remember to start slow.
followers and you send a tweet that links to an article about leasing. If each of those followers has 10 followers and they each forward your tweet to their group you’ve just increased your reach to 100. Your followers are more apt to forward (or retweet) your content if you’ve done the same for them. Participation translates to promotion!
Don’t go out and sign up for a Facebook page, Twitter account, blog site, and a LinkedIn profile all in one day. Although most social media sites are free, the biggest cost is the time it takes to monitor and contribute to them. Pick the most strategic medium for you and start slow. You can ramp up as you gain experience and recognize where you are getting the most return on your efforts. Q Dontae Johnson is the local sales consultant of RentGrow, Inc., the resident screening experts (www.rentgrow.com). He can be reached at johnsond@ rentgrow.com or call (800)736-8476 ext. 245.
On The Move
Teresa Jackson was recruited by Certified Fire Protection Inc., in December of 2009 for her outstanding marketing and development expertise. She is responsible for developing and maintaining strategic alliances and is an expert in areas of corporate restructuring, marketing, and property management. Teresa offers the highest level of excellence and dedication and is an integral part of this growing organization’s management team. She is a long-standing member of the Las Vegas community and is committed to many charitable organizations including Child Haven, Opportunity Village, and the American Cancer Society. Her charitable passion is the Susan G. Komen foundation. Q If anyone is moving up or changing positions, companies, etc. we’d like to know! Contact cschreiner@apartmentguide.com with your updates.
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Share: Engage in social media by sharing your content. You can enhance your resident loyalty and provide
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JANUARY FEBRUARY 2010
Spotlight on Platinum Sponsor...
A
Since 1962, Cox has built high-quality communications networks and delivered quality cable television programs. A full-service provider of telecommunications products, Cox offers an array of advanced digital video, high-speed Internet and telephone services, as well as data and video transport services for small to large-sized businesses over its own nationwide IP network, and integrated wireless services in partnership with Sprint. Cox Media offers national and local cable advertising in traditional spot and new media formats, along with promotional opportunities and production services.
phone and high-speed Internet service to homes and businesses in the company’s service area. Cox’s in-kind and direct cash contributions exceeded $100 million, with a community outreach focus on youth and education initiatives. For Cox, education is more than just a commitment—it’s a way of life for our employees and our business. Today, Cox provides complimentary cable television service and high-speed Internet access to schools and libraries in our service areas. Extending our commitment to education through industry programs like Cable in the Classroom and Model Technology Schools, Cox is bringing high-end education technology to schools, exposing parents, students, and teachers to a world of new learning opportunities. In 2003, Cox also became the national technology partner for Boys & Girls Clubs of America, providing video and Internet technology at no cost to their centers in Cox markets. Cox has given these clubs over $1 million in cash contributions and $20 million in in-kind services. Cox also developed the award-winning Take Charge! Initiative to help parents create safe boundaries around children’s mass media experience. Through national partnerships with Common Sense Media, John Walsh and the National Center for Missing & Exploited Children, Cox is educating parents and teens on media safety. We make it easy to find great educational TV shows and Web sites, while keeping families safe from content they find inappropriate. Additionally, since 2004, Cox has provided more than $25 million in advertising time to promote the use of parental controls.
Our Commitment to Our Communities
Contact: Lisa Medeiros
Since 1996, Cox has invested more than $16 billion in its communities through infrastructure upgrades to deliver video,
702-545-3005
s the third-largest cable provider in the nation, Cox Communications Inc. is noted for its highcapacity, reliable broadband delivery network and superior customer care. For Cox, it’s not about being the biggest; it’s about being the best. With more than 6 million total residential and commercial customer relationships and a firm commitment to education, the Cox team are widely regarded industry leaders, having earned multiple distinctions in customer satisfaction, diversity practices, and company strategy. Cox leads all providers of small and midsize business data solutions in customer satisfaction, according to the J.D. Power and Associates 2008 Major Provider Business Telecommunications Study SM. In 2006, Cox received highest honor in J .D. Power and Associates’ residential cable/satellite TV customer satisfaction study as well as in 2005 for customer satisfaction among high-speed Internet service providers.
lisa.medeiros@cox.com
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JANUARY FEBRUARY 2010
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PRODUCTS & SERVICES GUIDE ADVERTISING 702 West 2470 Denholme St. Henderson, NV 89044 troy@702west.com P: (702) 278-8905 F: (702) 202-4513 Apartment Finder 6330 McLeod Dr. Ste. 5 Las Vegas, NV 89120 cvail@apartmentfinder.com P: (702) 604-2351 F: (702) 798-8311 Apartment Guide, The 8298 Arville Street, Suite #104 Las Vegas, NV 89139 johnsigman@apartmentguide.com P: (702) 939-1494 F: (702) 939-1551 Apartments.com 175 W. Jackson Blvd., 8th floor Chicago, IL 60604 ltimko@apartments.com P: (312) 601-5391 F: (312) 601-6256 For Rent Media Solutions 5740 S. Arville St., Ste 209 Las Vegas, NV 89118 debra.peterson@forrent.com P: (702) 255-3700 F: (702) 255-4901 Move.com 30700 Russell Ranch Rd. Westlake Village, CA 91362 P: (805) 557-2300 F: (480) 556-4623 Rent Grow Inc. (Internet) 307 Waverley Oaks Rd. Ste. 301 Waltham, MA 02452 haolem@rentgrow.com P: (800) 736-8476 F: (800) 819-5182 APPLIANCES (SALES/RENTAL/PARTS/ REPAIR) Universal Service & Supply 3605 W. Twain Las Vegas, NV 89103 universalsvc@earthlink.net P: (702) 876-0333 F: (702) 876-5994 ASPHALT (PAVING/REPAIR) Lamb Asphalt Maintenance, Inc. 3280 Coleman St. N. Las Vegas, NV 89032 jandres@lambasphalt.com P: (702) 647-1600 F: (702) 647-5969 Stripe-A-Lot 5128 Longridge Avenue Las Vegas, NV 89146 t.j.@stripe-a-lot.com P: (702) 870-3585 F: (702) 870-8784 Sunland Asphalt P.O. Box 50409 Henderson, NV 89016 stevem@sunlandasphalt.com P: (702) 563-6872 F: (702) 563-6875 ATTORNEYS/LEGAL SERVICES Karsaz & Associates 375 Warm Springs Ave., Ste 104 Las Vegas, NV 89119 ckarsaz@karsaz-law.com P: (702) 952-9321 F: (702) 933-5077
CLEANING SERVICES Genie Services 4300 N. Pecos Rd. #22 Las Vegas, NV 89115 njeancheff@genieservices.com P: (702) 452-1111 F: (702) 452-1179 CLEANING SERVICES (MOLD/DISASTER) Genie Services 4300 N. Pecos Rd. #22 Las Vegas, NV 89115 njeancheff@genieservices.com P: (702) 452-1111 F: (702) 452-1179
Law Office of Hayes & Welsh 199 N. Arroyo Grande Blvd, #200 Henderson, NV 89074 ghayes@lvlaw.com P: (702) 434-3444 F: (702) 434-3739
Odor Masters 4616 W. Sahara Avenue #178 Las Vegas, NV 89102 isimon@odormasters.com P: (702) 253-5030 F: (702) 242-9238
AWARDS/TROPHIES Boulevard Trophy & Engraving, Inc. 5007 S. Tamarus St. Las Vegas, NV 89119 blvdtrophy@aol.com P: (702) 736-3130 F: (702) 736-3526
ServiceMaster 1st Response 451 Mirror Court, Suite #105 Henderson, NV 89011 smrep1@drylasvegas.com P: (702) 896-4197 F: (702) 896-3559
BANKING/MORTGAGE LENDING/ FINANCIAL Arbor Commercial Mortgage 2802 Flintrock Trace, Suite 225 Austin, TX 78738 dgaylord@arbor.com P: (512) 371-4171 F: (512) 371-4172 BLINDS/WINDOWS/DOORS/GLASS Cherokee Blind & Door 4350 S Arville, C-21 Las Vegas, NV 89103 P: (702) 432-3244 F: (702) 432-3341 BROKERS (REAL ESTATE) Marcus & Millichap 3993 Howard Hughes Pkwy, Ste 300 Las Vegas, NV 89109 jvelazquez1@marcusmillichap.com P: (702) 215-7100 F: (702) 215-7110 NAI Alliance 6995 Sierra Center Pkwy., Ste 100 Reno, NV 89551 mwalsh@naialliance.com P: (775) 336-4646 The Bentley Group Real Estate Advisors 11920 Southern Highlands Pkwy., #100 Las Vegas, NV 89141 cbentley@thebentleygroup.com P: (702) 855-0440 F: (702) 855-0660
COLLECTIONS Clark County Collection Service 8860 W. Sunset Road Las Vegas, NV 89148 tjackson@cccscollect.com P: (702) 940-5120 F: (702) 365-7927
FLOORING - COVERING/CARPET Criterion Brock, Inc. 1660 Helm Dr. Ste 1000 Las Vegas, NV 89119-3845 jason@brockinteriors.com P: (702) 458-6550 F: (702) 458-6584 Sherwin Williams Paint & Floor Covering 7470 S. Dean Martin Drive. #105 Las Vegas, NV 89139 swrep5905@sherwin.com P: (702) 895-8887 F: (702) 895-8892 FURNITURE (RENTAL/SALES) CORT Furniture Rental 6625 Arroyo Springs St. Ste. 130 Las Vegas, NV 89113 tricia.bernard@cort.com P: (702) 822-7368 F: (702) 822-7324 Sundrella Casual Furniture 2740 W. Deer Valley Rd. Phoenix, AZ 85027 kreiha@cox.net P: (702) 369-0878
Rent Collect Global 1010 Southeast Everett Mall Way, Suite #100 Everett, WA 98208 jill@rentcollectglobal.com P: (425) 238-3752 F: (425) 609-1120
Winston Contract 603 SE Fort King Street Ocala, FL 34471 jrega@brownjordaninternational.com P: (800) 327-1541 F: (352) 368-2471
COUNTY/CITY OFFICES Constable’s Office Las Vegas Township 309 S. Third Street, P.O. Box 552110 Las Vegas, NV 89155 gronaura@co.clark.nv.us P: (702) 455-4099 F: (702) 385-2436
HANDYMAN Genie Services 4300 N. Pecos Rd. #22 Las Vegas, NV 89115 njeancheff@genieservices.com P: (702) 452-1111 F: (702) 452-1179
DEVELOPERS (REAL ESTATE) & GENERAL CONTRACTORS Kalb Industries of Nevada Ltd. 5670 Wynn Rd. Las Vegas, NV 89118 rickh@kalblv.com P: (702) 365-5252 F: (702) 365-5257
HVAC Fire-N-Ice Heating & Air Conditioning 2912 S. Highland Dr., Ste E Las Vegas, NV 89109 fire-n-icehvac@earthlink.net P: (702) 395-0071 F: (702) 395-0253
Western Pride Construction LLC 3924 Silvestri Lane Las Vegas, NV 89120 aimee@westernpride.com P: (702) 362-2800 F: (702) 362-1376
The Sauter Companies 10161 Park Run Dr., Ste. 140 Las Vegas, NV 89145 info@thesautercompanies.com P: (702)383-3383 F: (702)252-0139
DRYWALL - CONTRACTORS Genie Services 4300 N. Pecos Rd. #22 Las Vegas, NV 89115 njeancheff@genieservices.com P: (702) 452-1111 F: (702) 452-1179
CARPET CLEANING/RESTORATION/ DYEING Solar Contract Carpet of Las Vegas, Inc. 4280 Wagon Trail Ave. #C Las Vegas, NV 89118 P: (702) 798-7100 F: (702) 798-1982
EXERCISE EQUIPMENT Advanced Exercise Equipment 861 SouthPark Dr., Suite #200 Littleton, CO 80120 kschlagel@advancedexercise.com P: (702) 270-0241 F: (303) 996-0063
Ultimate Choice Carpet Cleaning 4320 West Reno Avenue, Suite I Las Vegas, NV 89118 suhailyr@ultimatechoicerestoration.com P: (702) 515-1485 F: (702) 515-1486
Equip Fitness 4760 South Pecos Road, Suite #103 Las Vegas, NV 89121 teperkins.tpa@gmail.com P: (702) 309-4198 F: (702) 974-0893
Universal Carpet Care, Inc. 3111 S. Valley View, Ste. N-102 Las Vegas, NV 89102 stevec@universalcarpetcare.com P: (702) 220-9003 F: (702) 220-4818
FIRE AND SAFETY Certified Fire Protection 3400 W Desert Inn, Ste 20 Las Vegas, NV 89102-8354 fireone@lvcm.com P: (702) 873-5995 F: (702) 251-1972
CHILD ABUSE PREVENTION CAN Prevent Task Force Inc. PO Box 6274 Reno, NV 89513 pulibarri@washoecounty.us P: (775) 328-2448
Diversified Protection Systems Inc. 4435 Wagon Trail Ave. Las Vegas, NV 89118 tmilton@dpsi.biz P: (702) 307-3473 F: (702) 307-3472
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INSURANCE CIBA Insurance Services 655 N. Central Ave., Ste. 2100 Glendale, CA 91203 mmarino@cibaservices.com P: (818) 638-8525 F: (818) 638-8551 Kaercher & Associates Insurance Brokerage 2500 N. Buffalo Dr., Ste. 230 Las Vegas, NV 89128 P: (702) 384-2813 F: (702) 304-7860 Renters Legal Liability LLC 466 South 400 East #103 Salt Lake City, UT 84111 gus@rllinsure.com P: (801) 994-0237 F: (801) 521-4452 Sterling Grant & Associates, LLC 2200 East Camelback Road, Suite #222 Phoenix, AZ 85016 loliva@sterling-grant.com P: (602) 954-7200 F: (602) 954-9624 Western Risk Insurance 3140 S. Rainbow Blvd., Suite 400 Las Vegas, NV 89146 francie@westernrisk.com P: (702) 368-4217 F: (702) 368-4219 INTERNET SERVICES/ACCESS Inspire WiFi 1550 NE Miami Gardens Drive #507 Miami, FL 33179 gebbert@inspirewifi.com P: (407) 620-6478
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KEY CONTROL/ACCESS MANAGEMENT Able Lock & Key 1913 East Charleston Road Las Vegas, NV 89104 ablekeylock@yahoo.com P: (702) 382-2822 HandyTrac, Inc. 510 Staghorn Ct. Alpharetta, GA 30004 eoverhage@handytrac.com P: (678) 990-2305 F: (678) 990-2311 LANDSCAPING Integrated Landscape Management 4555 Dean Martin Drive Las Vegas, NV 89103 mdifabbio@ilm-llc.com P: (702) 283-9904 F: (702) 537-2294 Silver Lands Inc. 2901 S. Highland Drive, Suite 15-A Las Vegas, NV 89109 pacoh@silverlandsinc.com P: (702) 459-3192 F: (702) 459-4372 Worldscape 8410 Eldora, Suite #1003 Las Vegas, NV 89117 worldscape@cox.net P: (702) 871-7027 F: (702) 731-1611 LAUNDRY EQUIPMENT Coinmach Laundry Service 501 North 37th Dr., Suite 102 Phoenix, AZ 85009 dwahlers@coinmachcorp.com P: (602) 722-6959 F: (602) 340-8907
OFFICE SUPPLIES Advance Office & Janitorial Supplies 3261 S Highland, Ste. 603 Las Vegas, NV 89109 lisaburchard@advanceoffice.com P: (702) 735-0213 F: (702) 735-0147
POOL FURNITURE Total Patio Accessories 3275 S. Jones Blvd., Ste 106 Las Vegas, NV 89146 admin@tpa-lasvegas.com P: (702) 309-4198 F: (702) 974-0893
TELECOMMUNICATIONS Cox Communications 121 S. Martin Luther King Blvd. Las Vegas, NV 89106 Nick.kendle@cox.com P: (702) 384-8084 F: (702) 545-2375
OUTDOOR FURNITURE Renu Casual Furniture 975 American Pacific Drive, Suite #105 Henderson, NV 89014 fred@renucfr.com P: (702) 568-9004 F: (702) 568-9007
PROPERTY MANAGEMENT SOFTWARE RealPage Inc. 4000 International Pkwy Carrollton, TX 75007 stacey.blackwell@realpage.com P: (972) 820-3015 F: (972) 820-3383
TENANT SCREENING First Advantage SafeRent, Inc. 7500 W. Lake Mead Blvd., #9-542 Las Vegas, NV 89128 tsedminik@fadvsaferent.com P: (702) 839-1736 F: (702) 839-1738
Total Patio Accesories 4760 South Pecos Road, Suite #103 Las Vegas, NV 89121 teperkins.tpa@gmail.com P: (702) 309-4198 F: (702) 974-0893
REWARDS PROGRAMS Blackledger 12 West 100 North, Suite #100 American Fork, UT 84003 nvidrine@blackledger.com P: (801) 763-9064 F: (801) 437-3686
TOWING AA Action Towing 3035 Westwood Dr. Las Vegas, NV 89109 bobbyhowell@actiontowing.net P: (702) 737-9100 F: (702) 737-8567
SECURITY DEPOSIT ALTERNATIVES Sure Deposit 293 Eisenhower Pkwy., Ste 320 Livingston, NJ 07039-1783 brian@suredeposit.com P: (973) 992-8440 F: (973) 992-8770
Expedite Towing 228 W. Owens Ave. N. Las Vegas, NV 89030 P: (702) 633-8850 F: (702) 633-8892
PAINT (SALES/SERVICE) Dunn-Edwards Paints 4300 E. Tropicana Ave Las Vegas, NV 89121 sharon.brenner@dunnedwards.com P: (702) 845-7539 F: (702) 243-8131 Empire Community Painting 2756 N. Green Valley Pkwy., Ste. 149 dwhitaker@empirepainting.com P: (888) 278-8200 F: (702) 939-9940 Genie Services 4300 N. Pecos Rd. #22 Las Vegas, NV 89115 njeancheff@genieservices.com P: (702) 452-1111 F: (702) 452-1179 PPG Pittsburgh Paints 5475 S Valley View Las Vegas, NV 89118 sbennecke@cox.net P: (702) 736-2929 F: (702) 736-3151 Sherwin Williams Paint & Floor Covering 7470 S. Dean Martin Drive. #105 Las Vegas, NV 89139 swrep5905@sherwin.com P: (702) 895-8887 F: (702) 895-8892
SECURITY SERVICES Sky Security Services 2400 S. Cimarron Rd. Ste. 140 Las Vegas, NV 89117 marissa@skysecurityservices.com P: (702) 304-2185 F: (702) 304-2184 SIGNAGE Motivational Systems, Inc. 1120 Palms Airport Drive Las Vegas, NV 89119 rtait@motivational.com P: (702) 310-8501 F: (702) 270-8228 Right-Way Signs 6291 Dean Martin Dr. Las Vegas, NV 89118 maryjo@right-waysigns.com P: (702) 260-0374 F: (702) 260-1223
MAINTENANCE SUPPLIES HD Supply 320 Lava Beds Way Las Vegas , NV 89031 Max.G.Christie@hdsupply.com, ty.kilpatrick@hdsupply.com P: (702) 917-5746 F: (702) 622-7222 Johnstone Supply 2319 S. Western Ave. Las Vegas , NV 89102 P: (702) 387-6940 F: (702) 387-7866 Wilmar 4119 Bola Drive North Las Vegas, NV 89032 bcrofford@wilmar.com P: (702) 296-0664 F: (702) 643-5948 MAKE-READY Genie Services 4300 N. Pecos Rd. #22 Las Vegas, NV 89115 njeancheff@genieservices.com P: (702) 452-1111 F: (702) 452-1179 ODOR CONTROL Envirosweep, LLC 892 East Sweeping Vine Avenue Las Vegas, NV 89183 ivan@envirosweep.com P: (702) 738-4247 F: (702) 982-1277
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PRSRT STD U.S. POSTAGE PAID SALT LAKE CITY, UT PERMIT NO. 508
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