Hawke’sBayRegionalCouncilis committedtohelpingfarmers manageerosionandimprove biodiversityandwaterqualityontheir land.Anexampleofthiscanbeseenin theworktheCouncilhasbeendoingwith theKairākauLandsTrust(KLT)(NgāiTe Oatua,NgātiHikatoaandNgāiTamatera) ontheirwhenua–KapitiStation.
Almostfouryearsago,KLTtookonthe opportunitytofarmKapitithemselveson behalfoftheir370shareholders.Theland hadbeenleasedsincetheearly1850’s. Thecrownacquiredmuchoftheadjoining countryfromitsoriginalMāoriownersin the1851WaipukurauBlockpurchase.
Ahelpinghandforfarmers WithagrantfromtheProvincialGrowth Fund,theTrustwasabletoinvestinfarm infrastructure,includinganextensivewater reticulationsystemwhichhasgreatly helpedwithpaddocksubdivisionand grazingmanagement.
Kapitiruns2500breedingewesand200 cattleonaround800hectaresofgrazing land.Thebalanceofthe1507hectares blockismadeupofproductionforestryand retiredland,includingnativebush.
AfocusofKLT’smahiistoimprovethe waterqualityintheirstreams,manage erosionandprotectremainingbiodiversity areasandwāhitapusites.
Therearetwomainawa(streams)running throughKapiti;theWaihopukiawhich emergesfromspringsonthefarmand flowsouttotheseaatKairākauBeach, andthePōnui(whichjoinstheMangakuri streamtoformtheManawarākauRiver).
TheHawkes’BayRegionalCouncil hashelpedtofence16hectaresofthe WaihopukiaGullyfromlivestockandferal deerandgoats.BydoingsotheCouncilis helpingtheownersprotectararecoastal bushremnantandmanageerosion.Further enrichmentplantingisplannedwith supportfromNgāWhenuaRāhui.
KLTboardmemberWikitoriaMoore says,“Wepurchased9332nativesthis yearfromTeWaiMauriandEriha Plantingareourplantingcontractors. Itissoawesometobeabletoenable connectionforwhānauandsupport theirbusinessatthesametime.”
ThePōnuiwetlandformedwhena massivelandslideblockedthePōnui Streamin1976.AsurveybyCouncil scientistsfoundthewetlandtoberich inindigenousbiodiversity,butunder threatfrominvasiveCrackandGrey Willow.Anaerialcontrolprogrammeis plannedforlaterthisyear.
“Wejustwanttodothebestwecan askaitiakiforourfuturegenerations becauseeverythingwedonow,isfor them.Somuchhasbeentakenfrom ourwhenuaoverthelast150years,
nowisouropportunitytogivesomething backandHawke’sBayRegionalCouncilare helpingustodothis.”
CouncilPrincipalAdvisorCatchment Management,WarwickHeskethsays,“It’s greattobeabletosupportlandowners duringthedevelopmentphase.Matching landusetothestrengthsandlimitations oftheirlandbasegoeshand-in-handwith managingerosionandprotectingwater quality.”
TheHawkes’BayRegionalCouncilisproud tosupporttheselandowners,andothers acrosstheregion,torealisetheirvisionof cleanerwaterways,andmoreresilientand productivefarming.
OverlookingtheWaihopukiaGullyouttoKairākauBeach.
SeedcollectionunearthedatEITHawke’sBayCampus Morethan1000seedsamples datingbacktothe70shavebeen unearthedatEITHawke’sBay CampusinTaradale.
Thecollectionfeaturesseedvarietiesof differentsizes,shapesandcoloursfrom aroundtheworld.
EnvironmentalManagementLecturerDr GlenRobertshawsaysitisathingofbeauty.
“Aspartoftheunpackingandmovingback intoourbuildingwehavecomeacrossa curiouswoodenboxwithabout1000seed samplesfromallaroundtheworld.”
Twoindexbooksthatcamewiththe collectionprovidedthecollector’snameA JEngland,anddetailsofwheretheseeds camefrombetween1978and1984.
Robertshawaskedlongservingstaff memberswhoknewnothingaboutit,and aninternetsearchyieldednothing.Withthe name,heturnedtotheWhitePages.
“IwantedtoseeiftherewereanyEnglands aroundinHastings,soIlookedthroughthe WhitePagesandjustrangafewpeople. Eventuallyhisson,DarrenEngland,rang meback.”
DarrenEnglandsaysheknewhisfather, whopassedawayin2016,haddonated thecollectiontoEITandafterthefloods, wonderedwhathadhappenedtoit.
“It’snicetoseethelegacyiscarryingon.”
Hisfatherworkedinthegrainandseed industryanduponmovingfromAustralia toHawke’sBay,ranthegrainstorefor WrightsonNMA.
“Irememberwhenwewereyoung,we’dbe drivingsomewhere,andhe’dstopthecar andjumpafenceandgrabsomeseedsoff something.Hewasalwaysonthelookout foroddseeds.”
Darrensayshisfathermadethewooden standsandcasefromscratch.
“Ithinkitwastoogoodtogetridofitand noneofthefamilywanteditsohethought EITcoulduseit.Hejustwantedittostay localIthink.”
HorticultureandEnvironmental ManagementLecturerGerardHenrysays thecollectionis“fairlyunique”.“Imean, itmaynothavebeenanuntypicalthingto havetakenpartinbackinthe70sandeven inthe80s.Butforittohavesurvivedand forustofinditnowisprettyrareI’dsay.”
Robertshaw,whoteachesbiosecurityand soilsciencecourses,saystheresearch opportunitiesareendless.Hehasalso spokentoMasseyUniversitywhichhasan extensiveseedcollection.
“Wecandoalotfromlookingatthe viabilityoftheseedsafterallthistimeto lookingatDNAchangesovertimebetween varietiesthenandthevarietiesnow.And attheveryleastit’sateachingresourcefor us.”
EnvironmentalManagementLecturerDrGlenRobertshawwithanexpansiveseedcollection datingbacktothelate70s.
EITofferslevel5and6oftheNZDiploma inEnvironmentalManagement,aswellas
aBachelorofAppliedScience(Biodiversity Management).
VetServicesHawke’sBay MastitisinewesissomethingI’m suremanyofyouhavebattledwith overtheyears,itisaconditionwe areveryfamiliarwithincattle,especiallyin thedairysector,butwearelessaccustomed totreatingitinoureweflocks.Thisseason wewillpotentiallyhaveafewmorecases presentedtouswhencomparedtoother seasons.Thiscanbeduetothequality ofgrass(here’shoping)wehaveoverthe lambingperiod,lendingtohighermilk yieldsinyourewes.
Similartootherspecies,mastitisinewes isaninfectionoftheudderthatcauses swellingandinflammation,ultimately compromisingthetissueresultingina defectiveudder,orinbadcases–the infectionwillspread,andtheewecandie withinanumberofdays.Twinbearingewes –orewesonhighqualitypastureingeneral areatahigherriskduetothehighermilk productionandhigherdegreeofdamageto theteatsfromhavingtwolambssuckling them,asareewesinhigherstocking densitieswherethereisahigherriskof bacteriaenteringuptheteatcanal.
Signsthataewehasmastitisareredness andswellingoftheudder,initiallyitwillbe red/purpleandhotbutachroniccasewill feelcoldandhard.Theewewilloftenbe offcolour,bewalkingstifflyduetopainin
Ewemastitis theudderandwillgenerallyisolateherself fromtheflock.Thelambscanalsobean indicatorastheywillnotbegettingmilk andwillappearunderfed. Thetwobacteriathataremostoftenthe causeofmastitisinewesareoftenresistant toanumberofourcommonantibioticsand becauseofthisitiswidelyacceptedthatthe chanceofcuringthecondition islow,andtheewewilllikely losethehalfthathasbeen infected.Itisimportantthat thecorrecttreatmentisgiven quicklysothatwemayhave ahigherchanceofsavingher (andtheotherhalfofherudder) sothatshemaycontinuetorear thelambshehasatfoot.
Treatmentinvolvesantibiotic andanti-inflammatorytherapy, thelatterbeingimportantto bringdownherfeverandgive thebestchanceofsurvival toweaning.Theeweshould beseparatedfromtheflock tohelpreducespread,andit maybenecessarytoremove oneorbothofherlambsuntil themastitishassettled.Ewes thathavebeenaffectedshould bemarkedsothattheycan beremovedafterweaningas theywillbeathigherriskof developingmastitisinseasons tocome,anditislikelythatthe
affectedhalfwillnotproducemilknext season.
Preventionoptionsareverylimitedbut checkingtheudderandteatsforlumpsand bumps4weeksafterbeingweanedisthe besttimetodetermineiftheewehashad mastitisandislikelytohaveanongoing permanentproblem.
Typically,acommercialflockwillfind2-8% ofeweswithalumpintheuddersomaking thisanannualcheckupisvaluable.
Ifyouhavehadissuesinyoureweflock thisseasonthatyouwouldliketodiscuss, oryouhaveanyquestionsaboutmastitisin ewes,giveusacall!
Acollaborativeapproachtoproactivedecisionmaking Thelast24monthshavebeen particularlychallenging.The increaseininterestrates,emerging issuesaffectingtradeandvolatileglobal economicissueshaveallcontributedto higherinputcostsreducingproducer profitability.
AtBMwefeeltherearefiveareasafarming businessshouldfocusonwhichareintegral toastrong,stablefoundationfromwhich tomakeinformedfinancialandstrategic decisions.Broadlythesearehavingaclear direction,proactivemanagement,regular check-ins,up-to-datedata,andadvisory support.
Doyouhavealiveplantohelpwithyour directionforthenext6–12monthsand beyond,thatisdocumented, reviewedregularly,and adjustingasneeded?
Proactivemanagement ismakingconsidered andinformedtimely decisionswithup-to-date information.Workingwith youraccountanttodevelop accuratebudgetsand forecasts,prepareregular livestockreconciliations, understandingand discussingvariances betweenactualversus budgetfigurescanhelp youstayontrack.This isnotjustaboutfinancial
information,butalsoproduction informationsuchascovers,growthrates, andtakingintoconsiderationmarketand environmentalconsiderations.
Regularcheck-inswiththerightteam aroundyou,thathavetheskills,knowledge, andexperiencetocomplementyou,enable youtohavemeaningfuldiscussionsto assistyouwithproactivedecisionmaking, inareassuchasfinancial,production, environmental,strategicdirection, successionandstructures.
Havingup-to-dateinformationallowsyou tomakeinformeddecisions,ensuringthat thewholeteamunderstandsthebusiness plananddirection.Wearenotafraidto challengeyourthoughtprocessandprovide adifferentperspective.
ThequintessentialNewZealandagribusinessownerisamongstthemost resilient,resourceful,andhard-working anywhereintheworld.Astrongandregular supportnetworkisoftenallthatisrequired tomakethesebusinessesandownersmore effective,todrivebetteroutcomesand ensuretheythrive,evenintimesoflocal andglobaluncertainty.
AtBMwehavethe‘giveashit’factor. Withateamthatpossessesadeep understandingofthefarmingbusiness, BMoffersawealthofknowledge,skills, andexperiencethatislocallygrounded yetexpansiveinitsreach.Thefirm's strongconnectionswithanetworkofrural professionals,includingbankers,lawyers, andfarmconsultants,enableacollaborative
approachtoproblem-solvingandstrategic planning.Wegenuinelycareaboutour client’ssuccessandworkalongsidethem tounderstandtheirbusinessandfamily dynamicsthatoftenplayacrucialrolein theagriculturalcommunity.
Ourfocusisonthepeoplewithinthe businessandhowwecansupportthem toachievethefivefocuses.Wehaveopen andhonestdiscussionswithourclients tounderstandwhatdrivesthemandwhat keepsthemupatnight.Weareproudto belocalandloveHawke’sBay,andweare investedinmakingsureyouandfuture generationsarelookedafterontheland. Weknowthegood,thebadandtheuglyof farminginHawke’sBay.
KateLaugesen,MelissaHorsefield,AlanMaxwell,KellyMillar,TonyMossman
TheBMAccountingCHBofficeinWaipukurau.
TheBMAccountingRuralTeam:KateLaugesen,Melissa Horsefield,AlanMaxwell,KellyMillarandTonyMossman.
Entriesinvitedfor2025BallanceFarm EnvironmentAwards–EastCoast Farmersandgrowersacrossthe regionareinvitedtoenterthe 2025BallanceFarmEnvironment Awardstohelpcontinuetogrowahealthy futureforfarming.FacilitatedbytheNew ZealandFarmEnvironmentTrust,the awardsrecogniseandcelebrateexcellence andinnovationinsustainablefarmingand growingwithintheprimarysector.
SarahHarris,GeneralManagerofthe Trust,invitesfarmersandgrowersatany stageoftheirsustainabilityjourneytoget involved.
“Beingpartoftheawardsprogrammeisan excellentwaytogainconstructivefeedback onyourbusiness,helpidentifyyour strengths,andlearnfromotherswhoare passionateaboutthefoodandfibresector.”
Simon,Josi,HugoandPipBeamishof AwapaiintheWhanawhanaValleywere namedthisyear’sEastCoastRegional SupremeWinnersandencourageanyone whoisconsideringenteringtheawardsto takeuptheopportunity.
“You'renevergoingtobeready...[the programmeis]wideranging,it'sagood placetogetfeedbackonhowyour operationisgoing,ifyou'reheadedin therightdirection,whereyoucanlearn,” saidHugo.“It'sbeenreallyspecialin thesensethatweenteredtheawardsto gathermoreknowledgeandasachance
torefocusinthesuccessionplanwhere theyoungergenerationaretakingonmore responsibility;it'sputalotofinformationto handthatwecanallconsideranddrawa pathwayforward,”addsSimon.
TheBFEAprogrammeoffersaplatform forfarmersandgrowerstoshowcase, benchmark,andenhancethesustainability oftheiroperationthroughthejudging process,wherebyruralpeersand agribusinessprofessionalsprovide valuablefeedback,commendations,and recommendations.
Judgestakeacomprehensiveapproach, evaluatingtheentirefarmsystem includingwaterandsoilmanagement, climatestewardship,biodiversity,waste management,teamandcommunity wellbeing,businesshealth,biosecurityand animalcare.
TheawardsalsofeatureaCatchment GroupShowcase,whichrecognisesthe effortsofaruralcommunityworking togethertoimprovewaterquality,promote goodon-farmpracticesandsustainable landmanagement,andencouragepositive environmentalandfarmerwellbeing outcomes.
Theinitiativeisdesignedtocelebratethe effortsofcatchmentgroupsandservesto inspireothercommunitieswithexamplesof goodpractice.
WeMakeFarmingEzy Thedesignofyournewyardswill standardplansorcustomdesigned.
TheBFEAprogrammeissupportedby arangeofleadingagribusinessesand regionalcouncilsthroughoutthecountry, manyofwhomsponsorawardcategories andprovidevaluableprofessionaladvice andfeedbacktoentrantsthroughthe judgingprocess.
EntriesareopenuntilOctober,withinitial farmvisitstakingplacebeforetheendof theyear.
TheEastCoastBFEAeventwillbeheld onthe25thofMarch2025,providing avaluableopportunitytoconnectasan industry,sharestoriesandcelebratethe
outstandingachievementswithinthe primarysector.
TheEastCoastRegionalSupremeWinner (RSW)willjointheRSWsfromeachof theothertenregionsacrossthecountryto beconsideredfortheGordonStephenson TrophyattheTrust’sNationalShowcase atTākinainWellingtononJune18,2025. Thewinnersofthisprestigioustrophy willbecometheNationalAmbassadors forSustainableFarmingandGrowingfor 2025.
Entriescanbemadeonlineat nzfeawards.org.nz
The#8isdesignedwith animalwellbeinginmind, greataccessandexcellent, comfortablehandlingis whatanyanimalonfarm deserves.Safe,fastand ezyworkingconditions areneededforoperators, contractorsandvetsalike.
Extreme™isdesignedfor theveryseriousstockman. Thisisthestakeintheground whererealhandlingstartsand mediocrehandlingstops.The notjustaboutsteelorpower... it’saboutcleverandintelligent engineeringforapurpose.
TheCattleCurtain™makes youryardworkeasyand safe.Mostyardshavea lotofgates;gatesrequire peopleintheyardsoftenin amongststock.Nowplace CattleCurtain™anywhere inyouryardswherecattle shouldonlytraveloneway.
Pip,left,Hugo,SimonandJosiBeamish.
PāmupupsdotheirbitforMasseyNZ workingdogs’project Morethan200workingdogsfromPāmufarms aroundthecountryarethefirsttoprovide theirDNAtoMasseyUniversityforaproject toprotectthefutureoftheNewZealandworkingdog breeds.
Theproject,ledbyProfessorMattLittlejohnatMassey’s ALRaeCentreforGeneticsandBreeding,seekstolink workingdogs’DNAtotheirhealthandperformance.CofundedbyMPIthroughtheSustainableFoodandFibre FuturesFund,theprojectissupportedbyPāmu,Focus Genetics,andotherindustrypartners.
ThefirstphaseofdecodingwhatNewZealandworking dogsaremadeofisinthebag,withbloodsamples, cheekswabsanddetailedquestionnairesoneachdog gatheredforanalysis.Whilegeneticworkhasbeen carriedoutonmanypetbreedsofdogsaroundthe world,it’sthefirsttimeNewZealand’suniqueworking dogshavebeenmapped.
DrMelissaStephen,SeniorResearchOfficeratMassey University,explainsthattherearealreadyknown medicalconditionsshowingupinsomehuntawayand headingdogs.Forexample,manyshepherdshave expressedaninterestinconditionsliketwistedgutin huntaways,andifanimalsgeneticallysusceptibleto suchproblemscanbeidentified,thisinformationcan helpbreedingdecisionsinthefuture.
“Havingthegeneticinformationfromscreeningcan helpfarmersbreedfromthebestofthepackandavoid passingonhealthconditionstothenextgenerationof puppies,”shesays.
Therearetwopartstotheproject.Thefirstuses genomesequencingandrequiresbloodsamplingofthe dogs.ThisapproachgivesaveryhighresolutionofDNA whichmeans“everysinglerungontheDNAladder”can beanalysedforhiddenproblems.
“Thismeansthatbreedersofworkingdogscanhavethe informationtheyneedonadogthatlookshealthybut carriesarecessivegene,tomakesuretheyaren’tbred withanotherdogthatcarriesthesamerecessivegene thatwillthencauseproblemsintheiroffspring.
“TheotherthingthatwecanlookatwiththeDNA sequencingresultsishowmuchinbreedinghasbeen goingon,andtoquantifytherisksassociatedwiththis,” DrStephensays.
ThirteenPāmufarmsofferedtheirdogsforblood andcheekswabsamplesfortheproject.Alongwith thesamples,photosandmeasurementsofthedogs weretakenandshepherdswereaskedtofillouta questionnaireforeachdog.
Overthenextcoupleofyears,theprogrammeaimsto getmorethan2,000cheekswabsfrommoreworking dogs.MasseyispartneringwithAncestry.comtoprovide thegenotypesforthesedogs.Thisinformationwillbe usedtolookforgeneticlinkswithworkingperformance, theincidenceofknowngeneticdiseasevariants,aswell astobetterunderstandtheheritageofourdogs.
“Wearekeentousethesetoolsnotonlytohelpensure healthierpuppies,butalsotohelpwiththelong-term protectionofthesebreeds,”saidDrStephen. CourtesyPāmu
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Integratedapproachoffersfresharsenalinbattle againstfallarmyworm TheMinistryforPrimaryIndustries(MPI)is investinginthedevelopmentofanintegratedpest managementapproachtosafeguardNewZealand’s maizeandsweetcornindustriesagainstfallarmyworm.
"We’recollaboratingwiththeFoundationforArable Research,ProcessVegetablesNZ,VegetablesNZInc, andgrowersonmanagementandmitigationstrategiesto helpreduceproductionlossesandenhanceresilienceto thisinvasivepest,"saysBiosecurityNewZealanddeputy director-generalStuartAnderson.
"Togetherwe’lldevelopsomereallygoodtoolsforgrowers, includingestablishingsurveillancenetworksonanational scale."
FallarmywormisbelievedtohaveblownovertoNew ZealandfromAustraliaafteracycloneinearly2022.After ayearofbattlingthepest,MPIandindustrypartners agreedtoclosetheresponseandshiftthefocustolongtermmanagementofthepestbyindustry.Fallarmyworm hasthepotentialtoimpact72,490hectaresofmaize,with anestimatedvalueofmorethan$480millionand3,320 hectaresofsweetcornproduction,withanexportvalueof $36.9million.
"Wedon’tknowwhatthefullimpactofthefallarmyworm incursionwillbeinthefutureasitdependslargelyonour wintertemperaturesandsuitablehostplantsintheabsence ofmaizeandsweetcorn,"saysAshleyMills,biosecurity officer,FoundationforArableResearch(FAR).
"Forinstance,inareaswithwarmerwintertemperatures suchasNorthland,theinsecthasthecapacitytooverwinter andsurviveallyearround.Withwarmingtemperatures,we mightexpecttheproblemtogrowyearonyear.
"Partofourresearchwillbetoidentifygapsofknowledge aroundthewintergrowingseasonanddispersaloffall armyworm.
"We’llproducemodelsandcomeupwithearlywarning toolsforagronomistsandgrowers,sotheyunderstand whentheyneedtoemploytheirmostintensive managementstrategies.
"There’snoone-size-fits-allsolution,andapproaches mayvaryaccordingtofactorssuchasregion,climateor soiltype.Inmostcases,encouragingbeneficialinsects willwork,butinmoreproblematicregionsorlocalities, insecticidesmightbeneeded,andthetimingofapplication willbeimportant.
"Overthenext3yearswe’llfocusonunderstandingfall armywormphenologyanddistribution,developingNew Zealandspecificeconomicthresholdsandfindinglongtermsolutionsthatreducerelianceonagrichemicals,and preservesoilhealth,waterqualityandbiodiversity."
FARandVegetablesNZIncwillhostinformationandtools forfallarmywormmanagementontheirwebsites.This willincludemodelling,distributionmaps,guidelines,and trainingvideos.FARwillalsohostworkshopsoverwinter, tailoredtoeachregion.
StuartAndersonsaysengagementwithgrowerswillbe anessentialpartoftheprogramme."Ultimately,it’sthe growersthatwillneedtoimplementthestrategiesanduse thetools.Thisprojectaimstomaketheseeasilyavailable foreveryonetouse."
MPIwillcontributeupto$300,000over3yearstothe $630,000projectthroughtheSustainableFoodandFibre Futuresfund.
Forfurtherinformationandgeneralenquiries,callMPIon 0800008333oremailinfo@mpi.govt.nz
Fallarmywormlarvaefeedanddamagetheepidermallayer oftheplant,whichistypicallyreferredtoas“windowing”or “windowpane”injury.
ShanghaiembracesNewZealandredmeat TherecentTastePureNature 'BanquetofNature'campaign inChinaachieved2.2billion impressionsandhadmorethan370,000 engagements.
Targetingconsciousfoodieconsumersin Shanghai,thecampaignshowcasedthe exceptionalqualityofNewZealandgrassfedbeefandlamb.
Beef+LambNewZealand(B+LNZ) partneredwiththewell-knownShanghai bistrochain,Alimentari,duringAprilto launchalimitedtime"BanquetofNature" specialmenuatfivepopularbistros.The collaboration’sstaringredientswereNew Zealandgrass-fedbeeffromSilverFern
Farmsandgrass-fedlambbrandedPure SouthfromAllianceGroup.Thechefs craftedfusiondishesinspiredbyNew Zealand'spristineenvironment,highlighting theuniqueflavoursandqualityofNew Zealandredmeat.
MichaelWan,B+LNZ’sGlobalManager –NewZealandRedMeatStorysaysitis clearthiscampaignresonatedwithChinese consciousfoodieconsumers.
"Consumersshowedgreatinterestanda strongintentiontopurchaseourproducts followingthecampaign.Manyexpressed adeeperunderstandingofNewZealand grass-fedbeefandlambandnotedthe
ArdiBarnard,NZGeneral-consultoShanghaisupportsthecampaign.
distincttastedifferencecomparedtograinfedmeat."
InusingcampaignambassadorShen Hongfeiandhispopular'Shen’sDining Room'channel,ourcustomvideoshad around21millionviews,withover339,000 engagements.
Thesepopularepisodes,sharedacross Shen’sChinesesocialmediaplatforms, hada160%higherviewership,andan astounding1,298%higherengagementrate comparedtooneofShen’s signaturecollaborations withawell-known internationalbrandinthe foodandbeveragesector.
“Wehavehadan incredibleresponse totheseepisodesthat delvedintothegrass-fed approach,nutritional value,andrichnatural flavoursofNewZealand beefandlamb,”saysWan.
“Itclearlyshowsan interestfromChinese consumerstolearnmore aboutourworld-leading grass-fedredmeatand whatmakestheeating experiencesounique.”
Thecampaigngained notablemediacoverage fromForbesChinaand
LeYouTV,withtwoin-depthinterviews havinganestimatedcombined515,269 impressions.
B+LNZhasreachedanagreementwiththe MeatIndustryAssociationandprocessing companiestocarrytheTastePureNature brandanditsactivitiesforward,withan initialfocusonChina.Thistransition willinvolvecompaniestakingtheleadin marketingNewZealandsheepandbeef productsinternationally.
