MYSTORY by Apo Li

2010–2013

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

ApoLi / Graphic Design Portfolio

APOLIDESIGN [ D O T ] C O M

黎家妤 / 平面設計作品集

◉+◉

001

MYSTORY ▶

+1 206 377 9222 +886 915 733 335 (email) A P O L I D E S I G N [ AT ] G M A I L [ D O T ] C O M (website) APOLIDESIGN [ D O T ] C O M

ACADEMY OF ART UNIVERSITY 79 New Montgomery Street San Francisco, CA 94105 (department director / instructor) MARY SCOTT (course) SENIOR PORTFOLIO (book bindery) The Key Printing & Binding 5851 Ocean View Drive Oakland, CA 94618 (book print) Graphic Imagery 396 Forbes Blvd Unit D South San Francisco, CA 94080 (photography) ApoLi / Yutaro Sawamura / Tzyy-Herng Lin / Getty Image (title of book) MYSTORY (cover stock) Black Silktouch Nuba by Skivertex (text stock) Cougar 100 lb (foil stamping) Glossy Black and Silver (fonts) Bebas Neue / Univers / Perpetua / Georgia (software) Adobe Creative Suite 6.6

002

ApoLi / Graphic Design Portfolio

DURATION ▶ 2010–2013

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

NO DESIGN NO LIFE !

黎家妤 / 平面設計作品集

003

MYSTORY ▶

CONTENT 004

ApoLi / Graphic Design Portfolio

DURATION ▶ 2010–2013

INTRODUCTION / M Y S T O R Y

▶ 006–009

PUPPERY CAFÉ

/ BRAND IDENTITY

▶ 070–081

AT 30,000 FEET

▶ 010–025

PANTONE CAFÉ

/ CONCEPT DESIGN

▶ 082–097

/ TYPOGRAPHY

AIR UNIVERS

/ TYPOGRAPHY

▶ 026–035

PROJECT 3

AIDS POSTER

/ PRINT

▶ 036–045

LEGO KIDREAM

▶ 046–059

LOGO

CACHET

/ PA C K A G E D E S I G N

DR.MARTENS

/ PA C K A G E D E S I G N

/ BRAND IDENTITY

▶ 098–111

▶ 112–127

▶ 128–139

▶ 060–069

S 黎家妤 / 平面設計作品集

005

MYSTORY

MYSTORY ▶ 00

006

ApoLi / Graphic Design Portfolio

00 OF 10

DURATION ▶ 3 YEARS

INTRODUCTION

▶

0 0 % r e c o r d i n g s t o r y. . .

+ + + + + + + + + + + + + + + + + + +

▶ color loop

(time) 2010–2013 (class) ––––– (client) EVERYONE (includes)

+ + + +

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

I am always doing that which I cannot do, in order that I may learn how to do it.

▶▶▶

Pablo Picasso

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INTRODUCTION

DURATION ▶ 3 YEARS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

007

MYSTORY

MYSTORY ▶ 00

▶ ▶

008

ApoLi / Graphic Design Portfolio

00 OF 10

MYST

INTRODUCTION

DURATION ▶ 3 YEARS

T O RY ▶ ▶ ▶ ▶ ▶

▶ M Y C O L O R F U L M Y S T E RY

▶ CONCEPT

The most beautiful thing we can experience is mystery.

Design is an endless mystery in my life. As a graphic designer, I create messages, solve the problems, and tell stories that people can relate to and are memorable. Mystery creates wonder, and to me, wonder is behind a designer’s basics of desire to understand. The most beautiful thing in this world is that we can experience everything. I collect my experiences, and all of my experiences will guide me to solve future problems. I believe a good design is able to evoke people’s hearts, and desires. Wherever people tell a story, there design is.

MYSTORY = MYSTERY + MY STORY. Mystory is a small collection of the stories that I have experienced/created so far. I am using design to record my life stories. 2009 to 2013 represent many tears and red bull – I fight with myself in every moment and midnight. 1111 days and 5904 hours have passed. Looking back, I am thankful for all the people who supported my passions and dreams. I will never give up, because without you, I am nothing. Now , I really hope you can enjoy this. It is about me, Apo Li. Mystory.

009

AT 30,000 FEET

MYSTORY ▶ 01

010

ApoLi / Graphic Design Portfolio

01 OF 10

DURATION ▶ 106 DAYS 24 HR

GLO - TONE PAPER PROMOTION / BOOK

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

▶

1 0 % r e c o r d i n g s t o r y. . .

+ + + + + + + + + + + + + + + + + + +

▶ color loop

(time) FALL 2011 (class) T Y P O G R A P H Y 3 / ARIEL GREY (client) F R E N C H PA P E R C O M PA N Y (includes)

+ + + +

+ + + + 黎家妤 / 平面設計作品集

AT 30,000 FEET

MYSTORY ▶ 01

"FOR ALL OF NATURE'S WONDER AND BEAUTY, IT IS ALSO HOSTILE AND UNPREDICTABLE." ▶ ▶ ▶

ApoLi / Graphic Design Portfolio

Liam Neeson

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GLO - TONE PAPER PROMOTION / BOOK

DURATION ▶ 106 DAYS 24 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

011

AT 30,000 FEET

MYSTORY ▶ 01

▶ ▶

012

ApoLi / Graphic Design Portfolio

01 OF 10

GLOW

DURATION ▶ 106 DAYS 24 HR

GLO - TONE PAPER PROMOTION / BOOK

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

W ING ▶

P RO J E C T I N F O

AT 30,000 FEET ( K E Y WO R D S )

( A P P L I C AT I O N S )

( T Y P E FAC E )

Quest

Promote Book

45 Degrees

Colorful

Website

Univers

Informative

Cardset

Perpetua

Scientific

Poster

▶

M AT E R I A L

▶ PA P E R / Brilliant Supreme Matte ▶ P R I N T E R / Epson Stylus Photo 1400

▶ DESCRIPTION

▶ CONCEPT

Create a paper promotion book for a company. This project requires a book, poster, card set and website. In this project, I focus on deep-sea creature exploration. Without any light many glow by themselves naturally. Compared to most of creatures we see, they are incredibly beautiful.

I had been curious for a while now about the deep sea, especially what’s near the bottom? Are there any creatures? Can all the fish swim down there? Or might it even connect to the outer space? What if I have the chance to go down there, would it be the greatest moment of my life? At 30,000 Feet is a concept of a paper promotion book for Glo-Tone paper by French Paper Company. The idea of this book is to explore the deep sea and introduce deep sea creatures. Most of sea creatures down there glow naturally with incredible color, which inspires the Glo-Tone paper. There are nine colors and three typefaces used in this project.

黎家妤 / 平面設計作品集

013

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AT 30,000 FEET

016

MYSTORY ▶ 01

ApoLi / Graphic Design Portfolio

01 OF 10

GLO - TONE PAPER PROMOTION / BOOK

DURATION ▶ 106 DAYS 24 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

017

AT 30,000 FEET

018

MYSTORY ▶ 01

ApoLi / Graphic Design Portfolio

01 OF 10

GLO - TONE PAPER PROMOTION / BOOK

DURATION ▶ 106 DAYS 24 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

019

AT 30,000 FEET

024

MYSTORY ▶ 01

ApoLi / Graphic Design Portfolio

01 OF 10

GLO - TONE PAPER PROMOTION / BOOK

DURATION ▶ 106 DAYS 24 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

025

AIR UNIVERS

MYSTORY ▶ 02

026

ApoLi / Graphic Design Portfolio

02 OF 10

DURATION ▶ 42 DAYS

AIR UNIVERS / CARDSET

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

▶

2 0 % r e c o r d i n g s t o r y. . .

+ + + + + + + + + + + + + + + + + + +

▶ color loop

(time) SPRING 2011 (class) T Y P O G R A P H Y 2 / DAVID HAKE (client) AIR UNIVERS (includes)

+ + + +

+ + + + 黎家妤 / 平面設計作品集

AIR UNIVERS

MYSTORY ▶ 02

202020202020202020202020202020202020202020202020202020202020202020202 020202020202020202020202020202020202020202020202020202020202020202020 202020202020202020202020202020202020202020202020202020202020202020202 020202020202020202020202020202020202020202020202020202020202020202020 202020202020202020202020202020202020202020202020202020202020202020202 020202020202020202020202020202020202020202020202020202020202020202020 202020202020202020202020202020202020202020202020202020202020202020202 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0 202 0 2 OF 0 2 010 202020202020202020202020202020202020202020202020 202020202020202020202020202020202020202020202020202020202020202020202 020202020202020202020202020202020202020202020202020202020202020202020 202020202020202020202020202020202020202020202020202020202020202020202 020202020202020202020202020202020202020202020202020202020202020202020 202020202020202020202020202020202020202020202020202020202020202020202 020202020202020202020202020202020202020202020202020202020202020202020

"To invent an airplane is nothing. To build one is something. But to fly is everything."

ApoLi / Graphic Design Portfolio

▶▶▶

Otto Lilienthal

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AIR UNIVERS / CARDSET

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

027

AIR UNIVERS

MYSTORY ▶ 02

▶ ▶

028

ApoLi / Graphic Design Portfolio

02 OF 10

F LY IN

DURATION ▶ 42 DAYS

AIR UNIVERS / CARDSET

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

NG ▶

P RO J E C T I N F O

AIR UNIVERS ( K E Y WO R D S )

( A P P L I C AT I O N S )

( T Y P E FAC E )

Air

Cards

Univers Family

Infographics

Envelope

Modern Fun

▶

M AT E R I A L

▶ DESCRIPTION

▶ CONCEPT

Create a card set for a typeface and at least 10 individual typographic cards. This project required us to name a card set and package it. Our goal is to promote the typeface in a modern interesting way. Here, I am using the elements from airbus A380. The target audiences will be typographers, designers, and students.

Among all the typeface options/selections, I decided to choose a sans-serif type, which is Univers. The Univers type family has a unique (type) shape that is slightly different from the Helvetica and Folio typefaces. Since Univers was widely used in the Swissair in the twentieth century, I decided to design a flight ticket as the beginning of my card set. Every time I ride in an airplane, I always wonder what the captain looks like, and how the airplane can fly into another world.

▶ PA P E R / Epson Premium Presentation Paper Matte ▶ P R I N T E R / Epson Stylus Photo 1400

黎家妤 / 平面設計作品集

029

AIR UNIVERS

030

MYSTORY ▶ 02

ApoLi / Graphic Design Portfolio

02 OF 10

DURATION ▶ 42 DAYS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

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DURATION ▶ 42 DAYS

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ApoLi / Graphic Design Portfolio

MYSTORY ▶ 03

03 OF 10

DURATION ▶ 72 DAYS 44 HOURS

AIDS ORGANIZATIONS / POSTER

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

▶

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PROTECT YOURSELF OR MEDICATE YOURSELF

MYSTORY ▶ 03

"HIV/AIDS has no boundaries.

ApoLi / Graphic Design Portfolio

▶▶

Annie Lennoxl

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AIDS ORGANIZATIONS / POSTER

DURATION ▶ 72 DAYS 44 HOURS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

037

PROTECT YOURSELF OR MEDICATE YOURSELF

MYSTORY ▶ 03

▶ ▶

038

ApoLi / Graphic Design Portfolio

03 OF 10

C HOO

DURATION ▶ 72 DAYS 44 HOURS

AIDS ORGANIZATIONS / POSTER

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

OSING ▶

P RO J E C T I N F O

AIDS POSTER ( K E Y WO R D S )

( A P P L I C AT I O N S )

( T Y P E FAC E )

Hope

Poster

Univers

Simple Message Medical

▶

▶ DESCRIPTION

▶ CONCEPT

To create a large format (24” X 36”) HIV/AIDS poster.” In this project, we were allowed to choose any theme that relates to HIV/AIDS. I focused on the medical and personal safety issues of AIDS.

HIV/AIDS has always been a crucial issue in this society, especially regarding the use of medical treatment. For this reason, I came up with the slogan "(To) Protect yourself or medicate yourself" as a main visual for this poster. This HIV/AIDS poster is designed to educate people about the importance of self-protections in order to reduce the risk of contracting HIV/AIDS infection.

M AT E R I A L

▶ PA P E R / Canon Large Format Matte ▶ P R I N T E R / Canon Large Format Printers

黎家妤 / 平面設計作品集

039

PROTECT YOURSELF OR MEDICATE YOURSELF

040

ApoLi / Graphic Design Portfolio

MYSTORY ▶ 03

03 OF 10

AIDS ORGANIZATIONS / POSTER

DURATION ▶ 72 DAYS 44 HOURS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

041

PROTECT YOURSELF OR MEDICATE YOURSELF

042

ApoLi / Graphic Design Portfolio

MYSTORY ▶ 03

03 OF 10

AIDS ORGANIZATIONS / POSTER

DURATION ▶ 72 DAYS 44 HOURS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

043

AIDS ORGANIZATIONS / POSTER

DURATION ▶ 72 DAYS 44 HOURS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

045

CACHET CHOCOLATE

046

ApoLi / Graphic Design Portfolio

MYSTORY ▶ 04

04 OF 10

DURATION ▶ 51 DAYS 36 HR

REBRAND / PACKAGE DESIGN

▶

4 0 % r e c o r d i n g s t o r y. . .

+ + + + + + + + + + + + + + + + + + +

▶ color loop

(time) SPRING 2011 (class) PA C K A G E D E S I G N 1 / CHAMINDRI WIJEMANNE (client) C A C H E T C H O C O L AT E (includes)

+ + + +

+ + + + 黎家妤 / 平面設計作品集

CACHET CHOCOLATE

MYSTORY ▶ 04

"Forget love ... I'd rather fall in chocolate!"

ApoLi / Graphic Design Portfolio

▶▶▶

Sandra J. Dykes

04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404 04040404040404040404040404040404040404040404040404040404040 40404040404040404040404040404040404040404040404040404040404

REBRAND / PACKAGE DESIGN

DURATION ▶ 51 DAYS 36 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

047

CACHET CHOCOLATE

MYSTORY ▶ 04

▶ ▶

048

ApoLi / Graphic Design Portfolio

04 OF 10

D RE A

DURATION ▶ 51 DAYS 36 HR

REBRAND / PACKAGE DESIGN

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

AMING ▶

P RO J E C T I N F O

CACHET CHOCOLATE ( K E Y WO R D S )

( A P P L I C AT I O N S )

( T Y P E FAC E )

Romantic

Chocolate bar

Baskerville

Stars

Gift set

Univers

Midight

Display

Garamond Pro

Women

▶

M AT E R I A L

▶ DESCRIPTION

▶ CONCEPT

To recreate a chocolate package design. This project can be any kind of concept or theme. The deliverables included a gift set, a display box, and a chocolate bar. In this project, I am focusing on the romantic relationship between women and chocolate.

By looking at chocolate package design from the mass market perspective, Cachet would profit enormously by a redesign of its packaging. Cachet is a Belgium company, which carries many kinds of tasty flavor choices. I was wondering why chocolate always carry so many different varieties. What if there was a chocolate brand only targeting women? I redesign Cachet’s packaging by using this concept. The personage of cocoa is made by connecting stars. I expended their line to include the three flavors hazelnuts, orange and mint.

▶ PA P E R / Epson Premium Presentation Paper Matte ▶ P R I N T E R / Epson Stylus Photo 1400

黎家妤 / 平面設計作品集

049

CACHET CHOCOLATE

050

ApoLi / Graphic Design Portfolio

MYSTORY ▶ 04

04 OF 10

REBRAND / PACKAGE DESIGN

DURATION ▶ 51 DAYS 36 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

051

CACHET CHOCOLATE

052

ApoLi / Graphic Design Portfolio

MYSTORY ▶ 04

04 OF 10

GLO - TONE PAPER PROMOTION / BOOK

DURATION ▶ 106 DAYS 24 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集黎家妤 / 平面設計作品集

005

CACHET CHOCOLATE

054

ApoLi / Graphic Design Portfolio

MYSTORY ▶ 04

04 OF 10

REBRAND / PACKAGE DESIGN

DURATION ▶ 51 DAYS 36 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

055

REBRAND / PACKAGE DESIGN

DURATION ▶ 51 DAYS 36 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

057

CACHET CHOCOLATE

058

ApoLi / Graphic Design Portfolio

MYSTORY ▶ 04

04 OF 10

REBRAND / PACKAGE DESIGN

DURATION ▶ 51 DAYS 36 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

059

DR. MARTENS

MYSTORY ▶ 05

060

ApoLi / Graphic Design Portfolio

05 OF 10

DURATION ▶ 44 DAYS

ECO SHOEBOX / PACKAGE DESIGN

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

▶

5 0 % r e c o r d i n g s t o r y. . .

+ + + + + + + + + + + + + + + + + + +

▶ color loop

(time) FALL 2011 (class) PA C K A G E D E S I G N 2 / PAUL KAGIWADA (client) DR. MARTENS (includes)

+ + + +

+ + + + 黎家妤 / 平面設計作品集

DR. MARTENS

MYSTORY ▶ 05

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"Good design is sustainable, Great design is responsible."

ApoLi / Graphic Design Portfolio

▶▶▶

UNKNOWN

0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505 0505050505050505050505050505050505050505050505050505050505050 5050505050505050505050505050505050505050505050505050505050505

ECO SHOEBOX / PACKAGE DESIGN

DURATION ▶ 44 DAYS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

061

DR. MARTENS

MYSTORY ▶ 05

▶ ▶

062

ApoLi / Graphic Design Portfolio

05 OF 10

WAL K

DURATION ▶ 44 DAYS

ECO SHOEBOX / PACKAGE DESIGN

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

K ING ▶

P RO J E C T I N F O

DR. MARTENS ( K E Y WO R D S )

( A P P L I C AT I O N S )

( T Y P E FAC E )

Eco

Shoes

Univers

Recycle

Shoebox

Cool

Unique

Press

▶

▶ DESCRIPTION

▶ CONCEPT

To create an ECO line of shoebox products and a 3D package design. A mailing box is also required in this project. The challenge of this project was to create an ECO line for an existing brand that does not currently have such a line. I focused on the use of recycled newspaper to tell people how this box was made and how much more they can do to recycle.

The DR.MARTENS Eco shoebox is all made with recycled newspaper. Printing on newspaper creates its own design. This promotional product encourages people to reuse newsprint. This package design allows the box to be mailed without extra packaging, so it saves more trees.

M AT E R I A L

▶ PA P E R / Newspaper ▶ P R I N T E R / Epson Stylus Photo 1400

黎家妤 / 平面設計作品集

063

DR. MARTENS

066

MYSTORY ▶ 05

ApoLi / Graphic Design Portfolio

05 OF 10

ECO SHOEBOX / PACKAGE DESIGN

DURATION ▶ 44 DAYS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

067

DR. MARTENS

MYSTORY ▶ 05

068

ApoLi / Graphic Design Portfolio

05 OF 10

ECO SHOEBOX / PACKAGE DESIGN

DURATION ▶ 44 DAYS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

069

PUPPERY CAFÉ

MYSTORY ▶ 06

070

ApoLi / Graphic Design Portfolio

06 OF 10

DURATION ▶ 33 DAYS 24 HR

BRAND IDENTITY DESIGN

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

▶

6 0 % r e c o r d i n g s t o r y. . .

+ + + + + + + + + + + + + + + + + + +

▶ color loop

(time) SPRING 2011 (class) I D E N T I T Y 1 / DARRELL HAYDEN (client) PUPPERY CAFÉ (includes)

LOGO

+ + + +

+ + + + 黎家妤 / 平面設計作品集

PUPPERY CAFÉ

MYSTORY ▶ 06

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"Happiness is a warm puppy."

ApoLi / Graphic Design Portfolio

▶▶▶

Charles M. Schulz

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BRAND IDENTITY

DURATION ▶ 33 DAYS 24 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

071

PUPPERY CAFÉ

MYSTORY ▶ 06

▶ ▶

072

ApoLi / Graphic Design Portfolio

06 OF 10

L OV IN

BRAND IDENTITY

DURATION ▶ 33 DAYS 24 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

▶ DESCRIPTION

▶ CONCEPT

To create a brand identity for a particular business. In this project, I focused on identity design for the store concept.

PUPPERY= PUPPY + BAKERY Puppery is a high-end French bakery café that is for both puppies and humans. This is a unique bakery store, not only selling French bakery for puppies, but it is also a good place for puppies and people to hang out. The logo identity is a baby French bulldog eating a baguette.

NG ▶

P RO J E C T I N F O

PUPPERY CAFÉ ( K E Y WO R D S )

( A P P L I C AT I O N S )

( T Y P E FAC E )

Friendly

Shopping bag

Baskerville

Modern

Logo

Warm

Interior Design

Cute

Stationery

▶

M AT E R I A L

▶ PA P E R / Craft Paper and Brilliant Supreme Matte ▶ P R I N T E R / Epson Stylus Photo R2000

黎家妤 / 平面設計作品集

073

PUPPERY CAFÉ

074

MYSTORY ▶ 06

ApoLi / Graphic Design Portfolio

06 OF 10

BRAND IDENTITY

DURATION ▶ 33 DAYS 24 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

075

PUPPERY CAFÉ

076

MYSTORY ▶ 06

ApoLi / Graphic Design Portfolio

06 OF 10

BRAND IDENTITY

DURATION ▶ 33 DAYS 24 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

077

PUPPERY CAFÉ

080

MYSTORY ▶ 06

ApoLi / Graphic Design Portfolio

06 OF 10

GLO - TONE PAPER PROMOTION / BOOK

DURATION ▶ 106 DAYS 24 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

005

PANTONE CAFÉ

MYSTORY ▶ 07

082

ApoLi / Graphic Design Portfolio

07 OF 10

DURATION ▶ 38 DAYS

CONCEPT DESIGN

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

▶

7 0 % r e c o r d i n g s t o r y. . .

+ + + + + + + + + + + + + + + + + + +

▶ color loop

(time) SUMMER 2011 (class) G R A P H I C D E S I G N 2 / JESSICA PELTZ (client) PA N T O N E C A F É (includes)

LOGO

+ + + +

+ + + + 黎家妤 / 平面設計作品集

PANTONE CAFÉ

MYSTORY ▶ 07

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"Without contrast, you’re dead."

ApoLi / Graphic Design Portfolio

▶▶▶

PAUL RAND

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CONCEPT DESIGN

DURATION ▶ 38 DAYS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

083

PANTONE CAFÉ

MYSTORY ▶ 01

▶ ▶

084

ApoLi / Graphic Design Portfolio

01 OF 10

C O LO

DURATION ▶ 38 DAYS

CONCEPT DESIGN

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

O R IN G ▶

P RO J E C T I N F O

PANTONE CAFÉ ( K E Y WO R D S )

( A P P L I C AT I O N S )

( T Y P E FAC E )

Playful

Logo

Helvetica

Modern

Brochure

Champagne &

Fun

Poster Series

Limousines

Colorful

▶

▶ DESCRIPTION

▶ CONCEPT

To create a new store that has not existed yet. It can be any kind of theme, ideas and concept. The deliverables include brochures, a poster series, an environmental design, and a logo design. I am focusing on a Pantone book concept, trying to combine a cheerful feeling and colorful mood into this Pantone café.

Pantone café is the most colorful cafe in the world. I had been curious why there are no libraries for designers. Pantone café is a library café, which provides people WiFi, design inspiration, and source books. The logo of Pantone cafe is uses soft gradation color. The brochure design includes a cafe menu as well as basic information of the cafe. Customers will be able to enjoy a rich designers experience.

M AT E R I A L

▶ PA P E R / Brilliant Supreme Matte ▶ P R I N T E R / Epson Stylus Photo R2000

黎家妤 / 平面設計作品集

085

AT 30,000 FEET

004

MYSTORY ▶ 01

ApoLi / Graphic Design Portfolio

01 OF 10

CONCEPT DESIGN

DURATION ▶ 38 DAYS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

087

PANTONE CAFÉ

088

MYSTORY ▶ 07

ApoLi / Graphic Design Portfolio

07 OF 10

DURATION ▶ 38 DAYS

CONCEPT DESIGN

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

3 . B O O K S

B O O K S architectural design · architecture · arts · book design · city planning · commercial art · computer aided design · computer

graphics · construction industry · decoration and ornament · decorative

PA N T O N E 1 5 4 5 E C

arts · design · designers · engineering design · fashion design · furniture · fine arts · graphic design · illustration · industrial

design · interior decoration · photography · web design

PA N T O N E 1 8 4 E C

C O F F E E.DES IG N .B O O K S

4 .

M E N U (BREWED)

PANTONE 05

( VA N I L L A L AT T E )

PANTONE 09

(BREVE)

PANTONE 02

(AMERICANO)

PANTONE 06

(CAFÉ MOCHA)

PANTONE 10

( M A C C H I AT O )

PANTONE 03

(CAPPUCCINO)

PANTONE 07

( C H A I T E A L AT T E )

PANTONE 11

(ESPRESSO)

PANTONE 04

(CAFÉ LETTE)

PANTONE 08

( H O T C H O C O L AT E )

PANTONE 12

(HOT TEA)

PA N T O N E 2 9 0 5 E C

PANTONE 01

C O F F E E

1 .

Pantone Inc. is a corporation headquartered in Carlstadt, New Jersey, USA. The company is best known for its Pantone Matching System (PMS), a PA N T O N E 1 4 4 E C

proprietary color space used in a variety of industries, primarily printing, though sometimes in the manufacture of colored paint, fabric, and plastics.

H I S T O R Y

2 .

C A F É

concept is using specific Pantone color number to separate different kinds of book. Whole interior and

L O C A T I O N 8 2 5 P O S T S T. S A N F R A N C I S C O CALIFORNIA, 94109 PHONE: (206) 377 9222 H O U R S : M O N ~ S AT 1 0 : 0 0 – 2 1 : 0 0

PA N T O N E 2 7 2 8 E C

main function of the bookstore and offer the readers a complete view of the rooms.

PA N T O N E 3 6 0 E C

graphic design are basically on simple, clean and modern. The cafe and reading areas are part of the

L O C A T I O N

Pantone cafe is the bookstore and Library Cafe, located in the San Francisco, California. The main

6 .

PA N T O N E

A B O U T

5 . S T O R E

S T O R E

PA N T O N E 2 6 6 5 E C

黎家妤 / 平面設計作品集

089

090

ApoLi / Graphic Design Portfolio

黎家妤 / 平面設計作品集

091

PANTONE CAFÉ

092

MYSTORY ▶ 07

ApoLi / Graphic Design Portfolio

07 OF 10

MYSTORY ▶ 07

PANTONE CAFÉ

096

ApoLi / Graphic Design Portfolio

07 OF 10

CONCEPT DESIGN

DURATION ▶ 38 DAYS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

097

PROJECT 3

098

MYSTORY ▶ 08

ApoLi / Graphic Design Portfolio

08 OF 10

DURATION ▶ 55 DAYS

BIKE BOUTIQUE / PACKAGE DESIGN

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

▶

8 0 % r e c o r d i n g s t o r y. . .

+ + + + + + + + + + + + + + + + + + +

▶ color loop

(time) FALL 2012 (class) PA C K A G E D E S I G N 4 / THOMAS MCNULTY (client) PROJECT 3 (includes)

LOGO

+ + + +

+ + + + 黎家妤 / 平面設計作品集

PROJECT 3

MYSTORY ▶ 08

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"Think of bicycles as rideable art that can just about save the world."

ApoLi / Graphic Design Portfolio

▶▶▶

grant petersen

08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808 08080808080808080808080808080808080808080808080808080808080808

BIKE BOUTIQUE / PACKAGE DESIGN

DURATION ▶ 55 DAYS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

099

PROJECT 3

MYSTORY ▶ 08

▶ ▶

100

ApoLi / Graphic Design Portfolio

08 OF 10

B IKIN

BIKE BOUTIQUE / PACKAGE DESIGN

DURATION ▶ 55 DAYS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

▶ DESCRIPTION

▶ CONCEPT

Create a retail store for imaginary company. This project can be any kind of industry and focus on an original idea. This conceptual store does not yet exist. Regardless, it requires a brand identity, label, and package.

Project 3 is a custom bicycle boutique located in the Mission area of San Francisco. Project 3 is owned by triplets, two brothers and a sister, who loved graphic design, cafés and bicycles. They believe their company is creating an innovation of culture in young people’s lives. This retail store has a pure theme and a LOHAS style of interior design. It also has friendly staff with nice service. The store provides a build-your-own- bike service with custom graphics on the bike. There is a repair workshop and a small café area, Triplets believes their customers are part of their family too. The Project 3 café is a sub-brand of Project 3, releasing its own food products line.

NG ▶

P RO J E C T I N F O

PROJECT 3 ( K E Y WO R D S )

( A P P L I C AT I O N S )

( T Y P E FAC E )

Relax

Logo

Marketing Script

Modern

Bike

Rockwell

LOHAS

Bicycle Elements

Din

Contemporary

Boutique

▶

M AT E R I A L

▶ PA P E R / Brilliant Supreme Matte / Glossy ▶ P R I N T E R / Epson Stylus Photo R2000

黎家妤 / 平面設計作品集

101

PROJECT 3

102

MYSTORY ▶ 08

ApoLi / Graphic Design Portfolio

08 OF 10

BIKE BOUTIQUE / PACKAGE DESIGN

DURATION ▶ 55 DAYS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

103

PROJECT 3

104

MYSTORY ▶ 08

ApoLi / Graphic Design Portfolio

08 OF 10

BIKE BOUTIQUE / PACKAGE DESIGN

DURATION ▶ 55 DAYS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

105

PROJECT 3

106

MYSTORY ▶ 08

ApoLi / Graphic Design Portfolio

08 OF 10

BIKE BOUTIQUE / PACKAGE DESIGN

DURATION ▶ 55 DAYS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

107

PROJECT 3

108

MYSTORY ▶ 08

ApoLi / Graphic Design Portfolio

08 OF 10

BIKE BOUTIQUE / PACKAGE DESIGN

DURATION ▶ 55 DAYS

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

109

LEGO KIDREAM

112

MYSTORY ▶ 09

ApoLi / Graphic Design Portfolio

09 OF 10

DURATION ▶ 74 DAYS 33 HR

KIDS SKIN CARE PRODUCT / PACKAGE DESIGN

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

▶

9 0 % r e c o r d i n g s t o r y. . .

+ + + + + + + + + + + + + + + + + + +

▶ color loop

(time) SPRING 2012 (class) PA C K A G E D E S I G N 3 / THOMAS MCNULTY (client) LEGO (includes)

+ + + +

LOGO

+ + + +

+ + + + 黎家妤 / 平面設計作品集

LEGO KIDREAM

MYSTORY ▶ 09

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"We don’t stop playing because we grow old; we grow old because we stop playing."

ApoLi / Graphic Design Portfolio

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George Bernard Shaw

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KIDS SKIN CARE PRODUCT / PACKAGE DESIGN

DURATION ▶ 74 DAYS 33 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

113

LEGO KIDREAM

MYSTORY ▶ 09

▶ ▶

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P L AY

KIDS SKIN CARE PRODUCT / PACKAGE DESIGN

DURATION ▶ 74 DAYS 33 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

Y I NG ▶

P RO J E C T I N F O

LEGO KIDREAM ( K E Y WO R D S )

( A P P L I C AT I O N S )

( T Y P E FAC E )

Kids

Skincare

Trade Gothic

Dream

Bottles

Univers

Playful

Display

Fun

▶

M AT E R I A L

▶ PA P E R / Epson Photo Quality Self-adhesive Sheets

▶ DESCRIPTION

▶ CONCEPT

To create a new line of skincare products and an in-store display. The challenge of this project is to expand the skincare line an existing brand to include a new line of skincare. You focused on creating graphics and design in a 3D prototype model display presentation.

KIDREAM = KIDS WITH DREAMS. Children love playing with toys while (they are) taking a bath. What if the bottles in the bathroom were also toys? I came up with this idea when I was taking a bath. I decide to choose the Lego Company for this project. Kidream is a Kids skincare product line, produced by the Lego Company. There are six bottles with one for a bubble bath and a display box, which are all made by Lego bricks. Kids can play with the bottles in many different ways. Each color of the Lego bricks represent a different part of the overall product.

▶ P R I N T E R / Epson Stylus Photo R2000

黎家妤 / 平面設計作品集

115

AT 30,000 FEET

004

MYSTORY ▶ 01

ApoLi / Graphic Design Portfolio

01 OF 10

KIDS SKIN CARE PRODUCT / PACKAGE DESIGN

DURATION ▶ 74 DAYS 33 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

117

SKETCHES

LEGO KIDREAM

120

MYSTORY ▶ 09

ApoLi / Graphic Design Portfolio

09 OF 10

KIDS SKIN CARE PRODUCT / PACKAGE DESIGN

DURATION ▶ 74 DAYS 33 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

121

LEGO KIDREAM

004

MYSTORY ▶ 09

ApoLi / Graphic Design Portfolio

09 OF 10

KIDS SKIN CARE PRODUCT / PACKAGE DESIGN

DURATION ▶ 74 DAYS 33 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

123

LEGO KIDREAM

124

MYSTORY ▶ 09

ApoLi / Graphic Design Portfolio

09 OF 10

KIDS SKIN CARE PRODUCT / PACKAGE DESIGN

DURATION ▶ 74 DAYS 33 HR

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

125

LOGO

128

MYSTORY ▶ 10

ApoLi / Graphic Design Portfolio

10 OF 10

DURATION ▶ 2010–2012

BRAND IDENTITY DESIGN

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

▶

1 0 0 % r e c o r d i n g s t o r y. . .

+ + + + + + + + + + + + + + + + + + +

▶ color loop

(time) 2010–2012 (class) ––––– (client) ––––– (includes)

LOGO

+ + + +

x15

+ + + +

+ + + + 黎家妤 / 平面設計作品集

LOGO

MYSTORY ▶ 10

Less is more.

ApoLi / Graphic Design Portfolio

▶▶▶

Ludwig Mies van der Rohe

BRAND IDENTITY

DURATION ▶ 2010–2012

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

129

LOGO

MYSTORY ▶ 10

▶ ▶

130

ApoLi / Graphic Design Portfolio

10 OF 10

C A PT

BRAND IDENTITY

DURATION ▶ 2010–2012

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

T U RI N G ▶

P RO J E C T I N F O

IDENTITIES

▶ DESCRIPTION

▶ CONCEPT

Redesign a logo that can be improved and be able to create a new brand identity.

In the past three years at the Academy Art school of graphic design, I have been learning to create my own brand identities. The following logos are redesigned and based upon my experience in freelance.

黎家妤 / 平面設計作品集

131

LOGO

132

MYSTORY ▶ 10

ApoLi / Graphic Design Portfolio

10 OF 10

BRAND IDENTITY

DURATION ▶ 2010–2012

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

133

LOGO

134

MYSTORY ▶ 10

ApoLi / Graphic Design Portfolio

10 OF 10

BRAND IDENTITY

DURATION ▶ 2010–2012

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

135

LOGO

136

MYSTORY ▶ 10

ApoLi / Graphic Design Portfolio

10 OF 10

BRAND IDENTITY

DURATION ▶ 2010–2012

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

137

LOGO

138

MYSTORY ▶ 10

ApoLi / Graphic Design Portfolio

10 OF 10

BRAND IDENTITY

DURATION ▶ 2010–2012

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

139

REDBULL

MYSTORY ▶ –––––

140

ApoLi / Graphic Design Portfolio

–––––

THANK YOU

DURATION ▶ FOREVER

零、壹、貳、參、肆、伍、陸、柒、捌、玖、拾

黎家妤 / 平面設計作品集

141

Take A 90-Degree Bow FACULUTY Allison Lovejoy / Ariel Grey / Bob Slote / Candace Huey / Carolina De Bartolo / Chamindri W / Darrell Hayden / David Hake / Jesse Mangerson / Jessica Mayer / Jessica Peltz / John Dobson / Haydn Adams / Macy Chadwick / Magdalena Zurawski / Mary Scott / Nita Ybarra / Paul Anders / Paul Kagiwada / Reginald Duhe / Roland Young / Rose Hodges / Scot Crisp / Shaun Featherstone / Terry Hoff / Thomas McNulty / Troy Alders / Yukiko Ishida FAMILY AND FRIENDS My Dearest LI Family / Kawashima Yoshihisa / Nian Li / Tzyy-Herng Lin / Chun-Tao Weng / Sanddi Lee / Kumi Hamada / Sinae Kim / Meina Lu Takamoto / Ranko Motomura / Yutaro Sawamura / Jojo Tanigawa / Shulammite Lai / Theresa Yen / Lorey Yin / Ray Guh / Chiao / Drinking Buddies / Classmate in AAU / Friends in Taiwan_ Japan_USA / People who know me / People who hate me / You SERVICES Blick Art Materials / Copy Central / FLAX art & design / Utrecht Supplies / California Model and Design / Chum's Design & Print / ECO Print / Gemmiti Model Art / Graphic Imagery / The Key Printing & Binding / 825 Post / Osha SPECIAL THANKS God / Redbull / Rock and Roll

THANK YOU AND I LOVE YOU

142

ApoLi / Graphic Design Portfolio