a research book without table of contents
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Research question:
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What Is Cults? (draft question) How can a cults language communicate with culture? Why do we need cults? What is cults looks like? How can I turn Cults into a positive activity? The power of cults? What kind of cults is reading color in different way? How could cults changes us? How can a brand demonstrate a power of cults thus to colorblind?
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visual research
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CULT ideas N
SUB POP
before N
after N
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What is cults?
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Freemasonry At first, I was looking at the language of Freemasonry, because I was wondering how people trust it and why people wants to join the group. From their symbol, I found out the eyes was all about connecting to the god. I guess it is beacue of we can never see god, so it exist in our mind in different way.
symbols
Eye of Providence.
Even US dollar, has the same symbol.
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Then for some reason, I think this symbol it so familiar, I know that I must be seeing it in somewhere. So I start to look where do this symbol apply to?
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THE MAJOR PROJECT / Visual Research Summary
1902 Freemasonry symbol
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Study based on colors
Human emotion and colours
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Usually, water is transparent. Yet the sea appears blue, although sometimes it can appear green or a darker colour altogether. In fact, the surface of the sea reflects the colour of the sky: when the sky is blue, the sea is blue; when it’s grey, the sea is a darker colour... The colour of the sea also depends on its depth and the colour of the sea bed. If the sea bed is of a light colour (white sand, for instance) and the sea shallow, the sea bed will reflect the sun light. When this is the case the colour of the water will seem lighter.
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But why is it then that when you dive into the sea, or look at pictures taken by divers, the sea seems to become bluer as you go deeper? It is a different phenomenon. Sunlight is made up of different colours (some of them are visible to the human eye and can be seen in rainbows, for instance). However, colours have varying abilities to travel through water and reach the depths. This is called “selective absorption” (see diagram above). This is why colours disappear, one by one, as you go deeper down into the ocean. At a certain depth, only blue remains. And beyond this, there
THE MAJOR PROJECT / Visual Research Summary
Power of cults (mind control / color coding) repeating and brainwash the same idea with belief.
MORE THAN
500 C U LTS
is using mind control to recruit and keep members are operating.
registered as:
RELIGIOUS ORDER
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THERAPY GROUP
MANAGEMENT TRAINING
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信仰 習慣 時間 地點 社會環境 達爾文進化論 教育 道德 崇拜 一個領導著 尊重 有對象 自由 幻想 死忠粉絲
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Mind control
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Traffic signs
How do we read red as dangerous, yellow as watch out? Did our mind have been control by colors?
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( Stop at Red )
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THE MAJOR PROJECT / Visual Research Summary
Political colour Case study (Taiwan) Taiwanese are crazy about politics. It divided into two camps which are Green and Blue. Normally people who support green party, will not wear blue out. (during the vote time)
Green Party (DPP)
In Taiwan, people tend to vote for the colour — blue for the Kuomintang (KMT) and green for the Democratic Progressive Party (DPP) — rather than the strengths and qualities associated with each candidate. (Taiwan’s colour-coded politics, 2012)
Blue Party (KMT)
People who believe the colour they wear is also symbolize which party you support.
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Case study (USA) unlike Taiwan, US is using elephant and donkey to symbolize parties since 1970. After the 2000 election, the color red became associated with Republicans, although the party has not officially adopted it. That election night, for the first time, all of the major broadcast networks used the same color scheme for the electoral map: states won by Republican nominee George W. Bush were colored red, and states won by Democratic nominee Al Gore were colored blue. Although the assignment of colors to political parties is unofficial and informal, they have come to be widely recognized by the media to represent the respective political parties. (Red states and blue states)
BLUE Party / DEMOCRATIC
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RED Party / GOP
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Revolution red
Politics by the people
JAPAN RISING SUN FLAG
RUSSIA RED ARMY
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CHE Cuban Revolution
CHINA MAO
GERMANY NAZI FLAG
Red is also color of blood, It is probably no matter where and when, people use red to 35
symbolize revolution and war.
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Colour persuasive
Color and gender stereotypes Girls ≠ Red
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Boy ≠ Blue
93 %
of shoppers make purchase decisions based on color and visual appearance. (kissmetrics.com)
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Meaning of colours colours and meaning
but... I wonder who does not read this way? like normal vision people.
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Animals Poor colour vision:
Super colour vision:
DOGS, CATS, MICE, RATS AND
BEES and BUTTERFLIES can see
RABBITS
colors that we can’t see.
they see mostly greys and some blues and yellows.
Doesn’t need eyes to see A PIT VIPER sees by feeling the
Completely color blind:
heat in an object.
BULLS Humans Good colour vision:
ONE OUT OF 12 males are color
Some animals do have good color
blind.
vision. MONKEYS, GROUND
Reds and greens are the most
SQUIRRELS, BIRDS, INSECTS,
common colors that are difficult
and many FISH can see a fairly
to see.
good range of color. In some cases
Humans are color-blind in dim
it’s not as good as what we humans
light (such as night time with very
see - but it’s much better than cats
little moonlight).
and dogs. See in the dark: OWLS (very sharp vision.) GECKO
Case study (bullfighting) Does the color red really make bulls angry? (Bulls are colorblind) Finding: BUSTED Explanation: Spanish matadors began using a small red cape, or muleta, in bullfighting around the 1700s. Ever since, it seems, people have perpetuated the color-charged myth that red makes bulls go wild. An 1,800-pound bull can hook a grown man with his horns and toss him 30 feet in the air, so the MythBusters set out to find a way to test this myth — carefully. They decided to put makeshift matadors into an arena, each holding a flag of a different color, and wait for an angry bull to see red. The red, blue and white flags got equal, half-hearted attacks when they were motionless. In order to elicit an aggressive charge response from the bull, the flags had to be waved. Turns out, the color red isn’t what causes bulls to attack. In fact, bulls don’t seem to have any color preference at all. They’ll charge whichever object is moving the most, which means this old myth can get tossed right out of the ring. (discovery.com)
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Color vision deficiency
(CVD)
different way of reading colors
normal vision
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color vision deficiency
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reading by spectral light
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2 3
4 5
6 7
color vision deficiency
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Spectral colors visible light
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CVD types
DEUTERANOPIA
TRITANOPIA
PROTANOPIA
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6%
2.0%
0.05% 43
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People with colour vision deficiency are unable to see some colours clearly and accurately. They may find it difficult to distinguish between different colours. For example, reds, oranges, yellows, browns and greens may all appear to be a similar colour to someone with a red-green deficiency. Other types of colour vision deficiency may make it difficult to identify pale or deep colours, particularly if the light is poor. In many cases, completely different colours may appear to be the same – for example, people often confuse red with black. Colour vision deficiency is often referred to as colour blindness. However, in true colour blindness, no colour can be seen at all. As this is very rare, colour vision deficiency is a more appropriate description. Colour vision deficiency can vary in severity. Some people are unaware they have a colour deficiency until they have a colour vision test. (NHS.UK)
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Facebook is blue because Zuckerberg is color-blind: According to a 2010 profile from the New Yorker, Facebook’s main color is blue because Zuckerberg has a red-green color blindness. In the interview, he told reporter Jose Antonio Vargas that “blue is the richest color for me — I can see all of blue.” (The Face of Facebook) normal vision
CVD
example: As we can see here, CVD people can only seeing blue and yellow. Even blue is not original colours on the left image.
child of the god
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birthmark (seeing limited colours)
THE MAJOR PROJECT / Visual Research Summary
Rumored that Van Gogh was color-blind, so I started to looks up the colour tone of his works.
The colour tone he was using : yellow / blue [ Contrasting colors ] Even if I make it to colour blind mode. Nothing really changed.
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ISHIHARA TEST Normal vision with people who has CVD is going to see different image.
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if you can easily see a number here, you are colorblind
if you can easily see a deer here, you are colorblind
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I was thinking the tube map is really hard to read for CVD
SOLUTION IDEAS:
What if it has number on it?
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add texture?
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Living with colour vision deficiency (disability) safety reason
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when it became a living issue, I think it is necessary to create a symbol for CVD
In the UK colour blindness is not considered to be a disability, but in other cultures colour blindness is regarded as a defect. In Japan, for example, colour blind people are excluded from a number of careers and in many communist countries colour blind people are not permitted to drive because they are not always able to read coloured lights correctly. (colourblindawareness.org)
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Disability Access Sign Symbols
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Camouflage According to omgfact.com Color blind people aren’t as easily fooled by camouflage as those who can see a full range of color. (Alex, 2015) Color blindness affects a significant portion of the population, yet we still don’t have a feasible way of preventing or curing it. But through color blind tests for their applications, the U.S. Military has started finding some up sides for being color blind. Color blindness is “the inability or decreased ability to see color, or perceive color differences, under normal lighting conditions.” Vibrant colors become black and white and trying to figure out a stoplight can become a pain. It can be caused by physical or chemical damage to the eye, optic nerve, or areas of the brain, and it can also be hereditary. Luckily, there’s an upside. Color blind people tend to have better night vision and can sometimes see luminosity of colors that normal-sighted people can’t. With this ability, and the fact that they perceptive colors differently, the U.S. Army discovered that the colorblind could see ‘camouflage’ colors that are hard to see with normal color vision. This gives them the unique ability to see hidden enemies better at night.
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so in here, I would like to test some images, see if it is true.
It seems brighter, and has more contract on the image, But not all of the images works.
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CVD around the world
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Word and colours
PURPLE
BLACK
GREEN
ORANGE
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WHAT COLOUR IS THIS?
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Word and images
brainwashing
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thinker
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Traffic sign
GO
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STOP
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Colours and gender stereotypes
If we do not have colours, we read shape
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but if the shape is same it is hard to tell the difference ( because we all know women is red, men is blue) but why?
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Reading colours in different way. counting like math
C
M
Y
K
R
G
B
example:
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C
+
M
=
B
C
+
M
=
B
M
+
Y
=
K
C
+
M
=
B
C
+
Y
=
G
C
+
M
=
B
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Cyan
M
Magenta
Y
Yellow
K
K / Black
R
Red
G
Green
B
Blue
CVD does not have to worry about colours anymore, because they know what symbol means what colour. It can also apply on all the product which has different colours on it. Ex:
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What is colour cults looks like?
A
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B
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cults is seeing different colours
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Soundwave and colours According to research, Each colour has its own properties and unique wavelength and frequency.
Inspired by the wave of light, so based on the music C CHORD, I was trying to generate the music wave, to see the relationship between sound and light. It was interesting that every Solfege syllables has it’s own color.
E
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( M I )
A
( L A )
D
( R E )
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( S O )
B
( S I )
<
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E
( M I )
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Color coding supermarket When same type of product goes together
How CVD receive colours
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when everything mix together, we can describe the color next to which color but does not work for CVD
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maybe by shape? by size?
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Mind control visual experiment
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Typography experiment
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The problem is not the problem. The problem is your attitude about the problem. Do you understandâ&#x20AC;&#x2122; â&#x20AC;&#x201C; Jack Sparrow.
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Letters + shape + colours
(star wars)
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reading order: normal eye vision colour > shape > texture CVD shape > light > texture
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I have been thinking what if a typeface is based in shape and colour, will it evoke people who read shapes before colour. Will people believe this typeface as a tool to make their life better? But because of my project is creating a cults to share beliefs. Nothing to do with changing CVDâ&#x20AC;&#x2122;s behavior and current situation, so this idea is not working now. 115
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Experiment of images
â&#x2026;˘
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â&#x2026;˘
even the image looks flat, but I think if I have been traning to read these colours, someday, I will used to it. It is also fascinating if life with limited colours. 117
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Limited colour vision
2 green 3 orange
5 purple 6 blue 6 blue 7 black
7 colors
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N TRITANOPIA
4 red
normal colour vision
1 yellow
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colour vision deficiency
1 yellow 2 yellow 3 green 4 green
N DEUTERANOPIA
5 blue 6 blue 6 blue 7 black
4 colors
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Target audience Based on branding information, I have determined my target audience to be: MALES WITH DEUTERANOMALY “Colour blindness is predominantly experienced by men and passed on by women. The genes responsible for the most common inherited colour blindness are in the X chromosome. Males only have one X chromosome, while females have two X chromosomes. In females, a functional gene on only one of the X chromosomes is enough to compensate for the loss on the other” (NEI, 2015). AGE 22-32, AND OLDER (“according to one study, 48% of cult members had been between the ages of 19 to 25 years old when they joined. 35% had been between the ages of 26 to 35. The study looked at those targets who are fresh out of high school or in college. 26% were Protestant Liberals and 28% were Catholic. Many had three years of college. This dispels the myth that cult members are uneducated and do not know any better. Many are educated but naïve to the religious world and its deceptions” (Who Join Cults, 2009)). SINGLE (generally a CVD male who is living on his own will have more problems with society judging him (for example, whether he is wearing the “right” colour shirts and trousers). EUROPEAN (Europe, especially northern Europe, has the highest percentage of people with CVD in the world).
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single male
22-32 older
European
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Less colour = BETTER?
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too many colours = too many choice
we have too many optionsâ&#x20AC;&#x201D;William Robinson 125
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Identity
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Visual language
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Colour palatte based on CMYK of how CVD people see
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PANTONE
659
C
PANTONE
429
C
PANTONE
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C
PANTONE
BLACK
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C 51
M 29 Y 0 K 0
C 44 M 34 Y 27 K 0
C 5
M 0
Y 74
K 0
C 100 M 100 Y 100 K 100
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Manifesto
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Solu ti o 142
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Artifact items
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Vintage secret box
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View-master 1940
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Final works (photography)
secret compartment
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Quotation “Our minds have been poisoned and our accepted beliefs are unnatural and artificial.” — Bryant McGill
Rubix cubes are EASY....when you’re color blind. — Unknown
You can look at anything as a cult. Churches are cults in their own way. — Philip Seymour Hoffman
I said, ‘Ooh, Dad, I want the yellow ones.’ He said, ‘Where?’ I said, ‘Right there, Dad. I want the yellow ones.’ Everybody goes, ‘Those are green’. That’s how I knew I was colorblind. — Michael Rosenbaum
“Color Vision Deficiency isn’t the end of the world. It’s just a different view of it.” — Karen Rae Levine, All about Color Blindness
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I don’t think I’m mainstream. I think what I am is lots and lots of different cults. And when you get lots and lots of small groups who like you a lot, they add up to a big group without ever actually becoming mainstream.
— Neil Gaiman
An optimist is a person who sees a green light everywhere, while a pessimist sees only the red stoplight... the truly wise person is colorblind. — Albert Schweitzer
“The government cannot, absolutely cannot, get involved in adjudicating what’s a right religion and what’s a wrong religion.’’ — Kendrick Moxon
A problem is a chance for you to do your best. — Duke Ellington
Those who are favored of God know that God is with them and that nothing can happen to them apart from His good purpose (Romans 8:28). 165
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Images / website / video Back to bibliography Your finished bibliography in Modern Language Association 7th edition style Download Have we saved you some time? Give us a Like if we have! 49k Copy and paste this onto the end of your assignment (tip: click it once to select all) References Ask a Mathematician / Ask a Physicist,. ‘Q: Do Colors Exist?’. N.p., 2012. Web. 12 Oct. 2015. BrainyQuote,. ‘Problem Quotes At Brainyquote’. N.p., 2015. Web. 3 Oct. 2015. Cdn.homedesignlover.com,. N.p., 2015. Web. 3 Oct. 2015. Colormatters.com,. ‘Basic Color Theory’. N.p., 2015. Web. 23 Oct. 2015. Colormatters.com,. ‘How Animals See Color’. N.p., 2015. Web. 7 Oct. 2015. Colour Blind Awareness,. ‘Living With Colour Vision Deficiency’. N.p., 2015. Web. 8 Oct. 2015. Colourtherapyhealing.com,. ‘Colour What Is Colour, How Colour Can Help In Every Day Life’. N.p., 2015. Web. 14 Oct. 2015. Compoundchem.com,. N.p., 2013. Web. 9 Oct. 2015.
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CONTRIBUTOR, GUEST. ‘Maison Martin Margiela | The Cult Of Invisibility Part One’. The Business of Fashion. N.p., 2009. Web. 3 Oct. 2015. Devonfresh.com,. N.p., 2015. Web. 28 Oct. 2015. Discovery,. ‘Does The Color Red Really Make Bulls Angry?’. N.p., 2012. Web. 3 Oct. 2015. Discovery,. ‘Does The Color Red Really Make Bulls Angry?’. N.p., 2012. Web. 9 Oct. 2015. Disenthrall,. ‘Manifesto Install - Disenthrall’. N.p., 2012. Web. 14 Oct. 2015. Earthdivasblog.com,. N.p., 2015. Web. 11 Oct. 2015. Flaticon,. ‘Map Icons +170 Free Icons (SVG, EPS, PSD, PNG Files)’. N.p., 2015. Web. 11 Oct. 2015. Forbes.com,. ‘Forbes Welcome’. N.p., 2015. Web. 11 Oct. 2015. Google.co.uk,. ‘Eye Of Providence. Usage - Google Search’. N.p., 2015. Web. 13 Oct. 2015. Google.co.uk,. ‘日本戰爭 太 陽旗 - Google Search’. N.p., 2015. Web. 1 Nov. 2015. Google.co.uk,. ‘紅綠電路 Google Search’. N.p., 2015.
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Web. 21 Sept. 2015. Gorenstein, Colin. ‘Researchers Say Chewing Gum Can Chase That Catchy Song Out Of Your Head — Unless It’S One Of These Monsters’. Salon.com. N.p., 2015. Web. 27 Oct. 2015. Gsavis.com,. N.p., 2015. Web. 9 Oct. 2015. Hometrainingtools.com,. ‘Learn About Your Eye And How Vision Works!’. N.p., 2015. Web. 14 Oct. 2015. ‘How Do Colors Affect Purchases? Infographic’. N.p., 2015. Web. 9 Oct. 2015. I.ytimg.com,. N.p., 2015. Web. 11 Oct. 2015. Ihisham.com,. ‘Interior: Colorful Interior Library Design With Transparent Coloured Glasses As Window Red Lounge Chairs Red Rug And Pastel Coloured Shelfs, Colorful Interior Design, Color Scheme Interior Design ~ Ihisham.Com’. N.p., 2015. Web. 7 Oct. 2015. In5D Esoteric, Metaphysical, and Spiritual Database,. ‘7 Ways Our Children Are Being Brainwashed’. N.p., 2015. Web. 8 Oct. 2015. Jeffrey, BJ. ‘Benign Cults Vs Negative Cults – Cultbranding. Com’. Cultbranding.com. N.p., 2015. Web. 22 Oct. 2015. LIZ HUNT, Medical Correspondent. ‘Britain ‘Has 500 Cults Using Mind Control’: Call For Action To Avert’. The Independent. N.p., 1994. Web. 11 Oct. 2015. Mail Online,. ‘How Chewing Gum Can Boost Your Brain Power’. N.p., 2013. Web. 14 Sept. 2015. News.google.com,. ‘The Telegraph - Google News Archive Search’. N.p., 2015. Web. 14 Oct. 2015. OMG Facts,. ‘Color Blind People Aren’t As Easily Fooled By Camouflage As Those Who Can See A Full Range Of Color’. N.p., 2015. Web. 11 Oct. 2015. Onthelevelblog.files.wordpress.com,. N.p., 2015. Web. 18 Oct. 2015. PanSci 泛科學,. 洗腦：邪教如何誘人上鉤 - Pansci 泛科學’. N.p., 2012. Web. 3 Oct. 2015. profile, View. ‘Elfmaids & Octopi: Cults In Space 3 - Exploratations’. Elfmaidsandoctopi.blogspot.co.uk. N.p., 2012. Web. 7 Sept. 2015.
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Pxliz.com,. N.p., 2015. Web. 21 Oct. 2015. S4.gigacircle.com,. N.p., 2015. Web. 14 Oct. 2015. Signs & Symbols,. ‘Disability Access Sign Symbols For Download’. N.p., 2011. Web. 11 Oct. 2015. S-media-cache-ak0.pinimg.com,. N.p., 2015. Web. 28 Oct. 2015. S-media-cache-ak0.pinimg.com,. N.p., 2015. Web. 8 Oct. 2015. Straightdope.com,. ‘The Straight Dope: Did Eskimos Put Their Elderly On Ice Floes To Die?’. N.p., 2004. Web. 21 Oct. 2015. ‘Subliminal: How Your Unconscious Mind Rules Your Behavior’. Choice Reviews Online 50.07 (2013): 50-4135-50-4135. Web. TEEPR 趣味新聞,. ‘19個你不會相信是在地球上的超瘋狂奇 景。. N.p., 2015. Web. 3 Oct. 2015. Vassallomalta.files.wordpress.com,. N.p., 2015. Web. 4 Oct. 2015. Zh.wikipedia.org,. ‘上帝之眼’. N.p., 2012. Web. 10 Oct. 2015.
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maybe, the colour of CVD seen is in a real world, and the rest of us, just living in an illusion world.
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