1 2010
2 2011
3 2012
4 2013
ACADEMY OF ART UNIVERSITY _ Graphic Design B.F.A Portfolio Review
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APO LI
[ ID: 02727432 ]
R
+ 1 206 377 9222 + 886 915 733 335
L
Apoooowow @ gmail.com > > >
X
Advisor
_ Jennifer Fallin
> > >
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APO LI _
Graphic Design B.F.A Portfolio Review
CONTENTS
STATIONERY DESIGN
04-07
SELF LOGO
06
SELF STATIONERY SET
07
CARD DESIGN
08-11
AIR UNIVERS
10-11
PRINT DESIGN
12-15
AIDS POSTER
14
CD DESIGN
16-19
21 GUNS
18-19
BOOK DESIGN
20-27
UNDER 30,000 FEET
22-23
GRAVITY
26-27
CONCEPT DESIGN
28-31
PANTONE CAFE
30-31
PACKAGE DESIGN
32-39
LEGO KIDS SKINCARE
34-35
CACHET CHOCOLATE
38-39
IDENTITY DESIGN
40-43
BRANDING LOGO
42-43
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04
STATIONERY DESIGN
LOGO / BUSINESS CARD
06
LETTERHEAD / ENVLOPE
07
OBJECTIVE You will be responsible to create a stationery set, which includes a Logo, a business card, an envelope, and a letterhead. This stationery design allows you to choose any theme and layout that represent yourself.
SOLUTION After mind mapping of this project, I find 3 words to describe myself, which are “Passion”, “ Colorful“, and “Unique“. I decide to use these 3 expressions to create a logo as well as the stationery set. “APO” is the main visual point for the logo, in which you can see the letter “LI” stands out.
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A P O L I _ Graphic Design B.F.A Portfolio Review
COURSE: Identity 1
TERM: 2011 Spring INSTRUCTOR: Darrell Hayden
07
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CARD DESIGN
AIR UNIVERS
08
10-11
OBJECTIVE You will be responsible to create a card set for a typeface and at least 10 individual typographic cards. It requires you to name your card set and package it. Your goal is to promote the typeface in a modern interesting way. Target audiences will be typographers, designers, and students.
SOLUTION Among all the typeface options/ selections, I decide to choose san serif type, which is Univers. Univers type family has a unique (type) shape that is slightly different from Helvetica and Folio typeface. Since Univers was widely used in Swiss Airline in 19 century, I decide to design a flight ticket as a card set.
09
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COURSE: Typography 2
A I RBU S-A 3 8 0
AIR UNIVERS
R R R R
S S S S
u u u u u
n n n n n
i i i i i
v v v v v
e e e e e
r r r r r
s s s s s
9_93 Extra Black Extended Oblique
7_85 Extra Black Oblique
8_93 Extra Black Extended
A IRBU S- A 380
4_45 Light
9
5_55 Oblique
8
6_73 Black Extended
7
A I R U N I VE R S
AIR UNIV ER S
a
05
c b
04
e d
g
i
f
h
: { } [ j
.
>
]
<
;
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“
/
6
,
WING
A IRBU S- A 3 8 0 +
MAIN DECK
+
+
+
+
+
+ +
A
A B
A I R UNI V E R S
AI R B US - A3 8 0
+
~ B
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(
)
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AIR UNIVERS
A IRBU S- A 3 8 0
AIR UNIVERS
A IRBU S- A 3 8 0
A I R U N IV E R S
A IRBU S- A 3 8 0
& >
A I R UNI V E R S
AIRBUS-A380
AIRBUS-A380
2
11:10 AM
EVACUATE AN AIRBUS A380
A IRBU S - A 380
NOV, 11 2011
BOARDING PASS A I R U N I VERS
03 02
1_39 Thin Ultra Condensed
6
+
+
A
01
AIRBU S- A3 8 0
+
F D
TOILET
Number = Business class 1
E E E E
Lowercase = Business class 2
V V V V
Punctuation = Economy class
I I I I
Univers Typeface
N N N N
AIR UNIVE RS 5
+ +
1
U U U U
2_59 Ultra Condensed
4
3_47 Light Condensed
3
+
K TOILET
UPPER DECK
2
Uppercase = Suites
A I R UNI VE RS
1
TERM: 2011 Spring INSTRUCTOR: David Hake
7
3
1
Univers 55 Oblique Alphabet AIR U N IVE RS
AI RBUS- A380
4
OXYGEN MASK >> a_place above 45000 ft b_drop down oxygen mask c_cover the nose and
A IR U N I VE R S
8
mouth
A IRBU S- A 3 8 0
a
b
c
a_falls into the water b_wear it correctly c_blow up life jacket
A IRBU S- A 380
A I R UNI V E R S
3_55 Oblique / 7 pt
1_85 Extra Black / 8 pt
LIFE JACKET >> 2
4_93 Extra Black Extended / 7 pt
ms
APO. LI
A IR U N IV E R S
6_type family consists of 44 faces, with 16 numbered weight
Adrian Frutiger
3_based on the 1898 typeface
Folio / Neue Haas Grotesk
4_group of neo-grotesque sans-serif typefaces
1957
Univers Typeface
2
1
Linotype Univers, 63
5_the type family are designated by the use of
Akzidenz-Grotesk
UNIVERS 8
1_released year
3
1997
2_designed by
4 7
In case of emergency SAFETY ON BOARD
A IRBU S-A 380
3
7_reworked year
Numbers
44,16
8_creating the Linotype Univers, which consists of 63 fonts
5 6
RS
>>
A IR U N IV ER S
AI R B US - A3 8 0
IVE
>>
AI R UNI VERS
abcdefghijklmnopqrstuvwxyz
UN
BUSINESS CLASS
2_45 Light / 8 pt
11A
A IRBU S- A 3 8 0 ABCDEFGHIJKLMNOPQRSTUVWXYZ
A
US321
NOV, 11 2011 11:10 AM
>>
11A
>>
US321
>>
AI R U N I VE R S
GATE:
ms
APO. LI
A I R UNI V E R S
AIRBUS-A380
AIRBUS-A380
AIRBUS-A 380
Internal cabin width: 6.58m Seating: 555 (max 840)
4
A IRBU S- A 3 8 0
2
A IRBU S- A 3 8 0
A IRBU S- A 3 8 0
>>>
>>>
>>
>>
>>
AIR UNIVERS
A IRBU S- A 3 8 0
4_Univers
3_Folio
2_Helvetica
AIR UNIVERS
10
AIRBU S- A3 8 0
14,18,24,30,36,48,60,72
e_Eye
d_Counter
c_Bowl
b_Stem
a_Spine
Anatomy of typography
A IR UN I VE R S
}
e
{}{
a
}{ }
s
e
++ + ++
p 3 9 T H I N U LT R A C O N D E N S E D
6
+ ++
4
abc
5
{} {
b c
d
}{}
3
2
PUNCTUATION { },>,+
5
1
1_AkzidenzGrotesk
>
AIRBUS-A3 8 0
>>
4_Base line
5_Beard line
1_Top line
2_Cap line
AIR UNIVERS
AI R B US -A380
AIR UNIVERS
4 3
++
5
3_Mean line
1
4
++ {}{}{}{
A I R UNI VE RS
A IR U N I VE R S
3
9
Point size 6,8,9,10,11,12,
A
1 2
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PRINT DESIGN
AIDS POSTER
12
14
OBJECTIVE You will be responsible to create a large format size for a 24” X 36” HIV/AIDS poster “. It allows you to choose any theme that relates to HIV/AIDS.
SOLUTION HIV/AIDS has always been a crucial issue in this society, especially in the use of medical treatment. For this reason, I came up with the slogan “ (To) Protect yourself or Medicate yourself” as a main visual of this poster. This HIV/AIDS poster is designed to educate people about the importance of protecting yourself in order to reduce the risk of contracting HIV/AIDS infection (disease).
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A P O L I _ Graphic Design B.F.A Portfolio Review
COURSE: Print 1
TERM: 2011 Fall INSTRUCTOR: Troy Alders
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CD DESIGN
21 GUNS
16
18-19
OBJECTIVE You will be responsible to create a CD design that includes a cover, back CD, and booklet. This CD design allows you to choose any kind of music and topic. In addition, it requires you to take all photos by yourself.
SOLUTION 21 guns is a single (song) that addresses patriotism. The song conveys the message that when a man does something that is worthy and honorable, he deservers others’ respect. The idea of this CD design is trying to incorporate photography into the song, in which it tells the story of “21 guns”.
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A P O L I _ Graphic Design B.F.A Portfolio Review
COURSE: Photography for Designers
TERM: 2010 Spring INSTRUCTOR: Rose Hodges
CD Booklet
CD Booklet
Do you know what's worth fighting for? When it's not worth dying for? Does it take your breath away And you feel yourself suffocating? Does the pain weigh out the pride? And you look for a place to hide? Did someone break your heart inside? You're in ruins One, 21 guns Lay down your arms, give up the fight One, 21 guns Throw up your arms into the sky, you and I When you're at the end of the road And you lost all sense of control And your thoughts have taken their toll When your mind breaks the spirit of your soul Your faith walks on broken glass And the hangover doesn't pass Nothing's ever built to last You're in ruins
21 guns
One, 21 guns Lay down your arms, give up the fight One, 21 guns Throw up your arms into the sky, you and I Did you try to live on your own When you burned down the house and home? Did you stand too close to the fire Like a liar looking for forgiveness from a stone? When it's time to live and let die And you can't get another try Something inside this heart has died You're in ruins One, 21 guns Lay down your arms, give up the fight One, 21 guns Throw up your arms into the sky One, 21 guns Lay down your arms, give up the fight
AFTER 21 GUNS. WE GET FREEDOM One, 21 guns
Throw up your arms into the sky, you and I
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BOOK DESIGN
UNDER 30,000 FEET
22-23
GRAVITY
26-27
OBJECTIVE You will be responsible to create a paper promotion of a typographic book and a card set. It allows you to choose any kind of paper and concept that is related to your paper. To keep in mind, it is an experimental typographic book, and it should be at least used 2 typeface.
SOLUTION Under 30,000 feet is a concept of this paper promotion book, which is consisted of Glo-Tone paper by French Paper Co. The main idea of this book is to introduce deepsea creatures. The reason of doing this topic is that most of deep-sea creatures are glowing naturally under the sea, which is echoing back to the Glo-tone paper. There are 9 colors and 2 typeface used in this book.
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A P O L I _ Graphic Design B.F.A Portfolio Review
COURSE: Typography 3
TERM: 2011 Fall INSTRUCTOR: Ariel Grey
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BOOK DESIGN
UNDER 30,000 FEET
22-23
GRAVITY
26-27
OBJECTIVE You will be responsible to create a book that reflects any nature phenomena theme. It requires you to create letters, environmental design, and photography... etc.
SOLUTION After doing the research of natural phenomena, I am really into (interested in) the gravity theme (topic). It is interesting to find that gravity exists in a way that connects individuals and the world. The most unique part of this book is the cover design. By using actual test tube to filling oil and water, audiences not only can see gravity exists, but also interact with it. Gravity book is basically a fun Book of Known Knowledge.
25
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A P O L I _ Graphic Design B.F.A Portfolio Review
COURSE: Graphic Design 1
TERM: 2010 Fall INSTRUCTOR: David Hake
27
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CONCEPT DESIGN
PANTONE CAFÉ
28
30-31
OBJECTIVE You will be responsible to create a store that is not existed yet. It can be any kind of theme. This store requires brochures, poster series, environmental, and logo design.
SOLUTION Pantone cafĂŠ is the most colorful cafe in the world. The logo of Pantone cafe is made by soft gradation color and brochures design that includes cafe menu as well as basic information of this cafe. You will be able to enjoy and have a different experience in this Pantone cafe.
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DESIGNED BY APO LI 2011
A P O L I _ Graphic Design B.F.A Portfolio Review
947830221Assssccs1d1
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PANTONECAFE.COM
COURSE: Graphic Design 2
TERM: 2011 Summer INSTRUCTOR: Jessica Peltz
31
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PACKAGE DESIGN
CACHET CHOCOLATE
34-35
LEGO KIDS SKINCARE
38-39
OBJECTIVE You will be responsible to recreate a chocolate package design. It can be any kind of concept and theme. Also it requires a gift set, a display box, and a chocolate bar.
SOLUTION By looking at chocolate package design from the mass market, I believe Cachet has the most pretension to redesign its package. Cachet is a Belgium company, which carries many different kinds of tasty flavor choice. For this reason, my design is mainly targeting at women with romantic concept. The personage of cocoa is basically made by connecting starts with dark background. This chocolate package design set includes gift set, display box and chocolate bar with three flavors ( hazelnuts, orange and mint ).
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A P O L I _ Graphic Design B.F.A Portfolio Review
COURSE: Package Design 1
TERM: 2011 Spring INSTRUCTOR: Chamindri Wijemanne
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PACKAGE DESIGN
CACHET CHOCOLATE
34-35
LEGO KIDS SKINCARE
38-39
OBJECTIVE You will be responsible to create a skincare product line for a brand, that has never produced any skincare produces yet. It can be any brand ; and it requires 7 bottles and display stands.
SOLUTION Children love playing toys while (they are) taking bath. What if the bottle itself is a toy? I came up with this idea when I was taking a bath. Thus, I decide to choose Lego Company for this project. Kidream is a Kids skincare product line, produced by Lego Company. It has six bottles with one bubble bath and a display box, which are all made by Lego bricks. Kids can play around bottles in many different ways. This kids skincare set is a functional concept product, which people may consider to reuse.
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A P O L I _ Graphic Design B.F.A Portfolio Review
COURSE: Package Design 3
TERM: 2012 Spring INSTRUCTOR: Thomas McNulty
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IDENTITY DESIGN
BRANDING LOGO
40
42-43
OBJECTIVE You will be responsible to redesign a logo that (you think) can be improved and be able to create your own brand identity.
SOLUTION In the past three years of Academic careers in graphic design, I have been learning to create my own brand identities. The following logos are redesigned and based upon my experience of freelance.
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A P O L I _ Graphic Design B.F.A Portfolio Review
1
2
AMITOFO APPARELS CO.
PUPPERY CAFÉ
FREELANCE / 2012
COURSE: Identity 1 TERM: 2011 Spring INSTRUCTOR: Darrell Hayden
3
4
LOMI OUTFITS
ECOSENSE
FREELANCE / 2012
COURSE: Package Design 3 TERM: 2012 Spring INSTRUCTOR: Thomas McNulty
1.
Amitofo Apparels is a fashion boutique store that combines Western culture and Buddha
idea.
2.
Puppery café is a concept store of selling french bakery for dog.
3.
LOMI is a outfit
boutique store that only sells importer products. 4. Eco sense is a DIY car care cleaning product.
42
5
6
JAMBA JUICE
ART OF THE OLYMPIANS
COURSE: Identity 1
COURSE: Package Design 1
TERM: 2011 Spring
TERM: 2011 Spring
INSTRUCTOR: Darrell Hayden
INSTRUCTOR: Chamindri Wijemanne
7
5.
8
AMPM
SIZZLER
COURSE: Identity 2
COURSE: Package Design 3
TERM: 2012 Spring
TERM: 2012 Spring
INSTRUCTOR: Thomas McNulty
INSTRUCTOR: Thomas McNulty
Rebranding of Jamba Juice.
ampm.
8.
6.
Art and Olympian non-profit organization.
7.
Rebranding of
Rebranding of Sizzler.
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---- Designed by Apo Li 2012 ----