Brand Revamp Case Study
Background •
Light Doctor is a novel concept put together to help home owners finding the perfect lighting solution for their homes. The brand approached Apppl Combine to get a website in place.
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It was then that we realized that the brand personality lacked a connect with the target audience and suggested a revamp. The collaterals were not in sync with each other and neither was the persona talking about the domain it catered to.
Need/ Reason for Revamp The brand personality did not go well with the brand domain. The overall persona lacked the contemporary connect and the old identity wasn’t allowing the brand to get an aspirational image. There were a lot of issues with the old brand design including the font, colors, and motifs that were restricting the identity of the brand to connect with the Target Audience.
MARKET INSIGHTS
Light Doctor already had a unique position in the market as they are one of it’s kind. Keeping this in mind, we wanted to give the brand a premium and contemporary look, keeping intact the spirit of the brand.
The winner logo
Old Brand Personality
Fails to give the idea about Business, Has a limiting approach
New Brand Personality Gives exact idea about the business, Has a Dynamic crest that can be perceived differently hence, giving an aspirational value to the Brand
Revamping the Brand led to the use of contemporary colors to make the Brand Personality look very up market and relevant to the current marketing scenario.
The revamped Brand personality is very much rooted to the current marketing trends. It looks contemporary and very well builds a connect with all segments of the TG. It creates an indirect emotion connect with the end consumers as well by the look of the crest since it gives an impression of Goddess Laxmi and Lord Ganesha.
The crest
alone depicts the entire
business or the name with the help of Light (in the shape of a Bulb giving out yellow illumination from top) and a stethoscope (from bottom) thus, ‘LIGHT DOCTOR’
The revamped Logo now connected well to the audience and looked rooted to the business it catered to. The logo is focusing on LIGHT, implying that the business caters to the lighting and the word DOCTOR has the required weightage implying the business objective i.e. providing lighting solutions.
Revamped Stationary Envelope
Letterhead
ID Card
Shirt Branding
T-Shirt Branding
V card
Revamped Website-
Has a very premium and corporate look to match up with new ideology and innovative tracking solutions by the brand
Website
Launch creative
Social media creatives
Social media creatives
Work/ Launch Campaign
Work/ Launch Campaign
Work/ Launch Campaign
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