22 tips to grow your ecommerce business

22 TIPS TO GROW YOUR

ECOMMERCE

BUSINESS

CONTENT MARKETING

AND SOCIAL

Blog well and blog frequently.

Every ecommerce site should have a blog.

It helps build authority and credibility and ofcourse it is a way to generate direct traffic.

CONTENT MARKETING AND SOCIAL

#1

Link to other helpful sites Linking out to relevant sites won't cause you to lose rankings. It may actually help to improve them.

CONTENT MARKETING AND SOCIAL

#2

Opt for User Generated Content Ask people to submit pictures with your products. This is a nice way to build interaction with them and increase your popularity.

CONTENT MARKETING AND SOCIAL

#3

Start a customer loyalty program Share your love for your customers!

Make them feel appreciated for spending money on your products. Ask them to spend a little extra money and give them a reward for doing so.

CONTENT MARKETING AND SOCIAL

#4

Focus on visual content A picture is worth a thousand words.

Your blogs don't have to be all words. Use of images make reading easier and more fun.

CONTENT MARKETING AND SOCIAL

#5

Structure product data correctly Product pages should include all relevant product data.

Try to target long-tail phrases as it will improve search results and people who search for specific products are more likely to buy. Hence, better conversion.

CONTENT MARKETING AND SOCIAL

#6

Maintain social channels for better visibility and trust Your buyers are on social media!

Stay on their radar by posting regularly on your social media channels. Share gorgeous photos of your products, giveaway discount codes, interact with your followers to establish yourself as a brand of their interest.

CONTENT MARKETING AND SOCIAL

#7

Use Facebook Retargeting ads to decrease lost sales Facebook advertising can be very helpful for bringing in new customers and selling again to old customers. It effectively helps in reducing shopping cart abandonment too.

CONTENT MARKETING AND SOCIAL

#8

DESIGN & USABILITY

Clean pages. Avoid clutter.

No one likes to shop at a dirty store.

It is true for online shopping too. Remove useless elements and keep only those blocks which bring value.

DESIGN AND USABILITY

#9

Use stunning product images A picture is worth a thousand words for sure. But it can also be worth a lot of money, helping you increase your revenue. Professional, unique and high-quality product photos are essential for persuading people to buy your products.

67% of consumers consider image quality “very important� while making buying decision.

DESIGN AND USABILITY

#10

DESIGN AND USABILITY

#11 Make Checkout process very easy!

Where you lead the user is very important.

Allow him to smoothly proceed to the next step of placing the order. The less the distraction, the more chances customer will make a purchase.

CHECKO

UT

Provide an easy "search" option Your website should support searching by product name, model number or related keywords or tags to help your customers find their item of interest. Most visitors prefer searching over clicking on categories as it is so much more convenient and efficient.

DESIGN AND USABILITY

#12

Add product reviews Product reviews eliminate any doubts in the minds of potential buyers and help in increasing conversions.

It helps in SEO too as the comments and questions posted in the reviews section act as fresh and unique content for search engines.

61% of customers read online reviews before making a purchase decision.

DESIGN AND USABILITY

#13

DESIGN AND USABILITY

#14 Make the “Add to cart� button stand out You have everything in your site sorted, but the "Add to cart" will determine whether a visitor will add the item in their cart or not. This is the most important Call-To-Action (CTA) button.

Make sure it is prominent in terms of the color, size, position and text. Common variations of this are "Add to Bag" or "Add to Basket".

Add to cart

Show Product variations or display similar products Showing variations of a single product (say colors, materials etc.) or displaying similar products will give your visitor more options to choose from and also find out that perfect product they are searching for.

DESIGN AND USABILITY

#15

Build your Email list through newsletter subscription.

Email marketing will always be alive!

Hence, building a potential buyers database is important. Place the subscription form appropriately and start building your list.

DESIGN AND USABILITY

#16

Send Custom Abandoned Cart Emails Many of your customers often abandon their shopping carts and fail to check out.

Sending custom emails reminding them about their products of interest will drive them to make the purchase. This practice has proven to be very effective for businesses.

!

DESIGN AND USABILITY

#17

BUSINESS & PRODUCTIVITY

Focus on your customer!

Customer is King!

Make shopping experience a breeze for your customers. Make sure they "feel" good buying from your website.

BUSINESS AND PRODUCTIVITY

#18

Stick to a mobile-first strategy We live in the multi-screen world!

Failing to provide a mobile-friendly shopping experience will drive away all the mobile customers.

BUSINESS AND PRODUCTIVITY

#19

Find the right applications for your business A number of ERP, Ecommerce, Marketplace, POS, Shipping and CRM apps are available in the market. Choose what best suits your business, depending on your technical and business requirements.

BUSINESS AND PRODUCTIVITY

#20

Automate what you can Make technology your friend!

Choose from a wide range of automation tools available online. It will free-up time and help you focus on other tasks in your business.

BUSINESS AND PRODUCTIVITY

#21

Integrate your business apps Integration is the key to growth!

Choose the right integration platform that can seamlessly connect your multiple applications (ERP, Ecommerce, Marketplace, POS, CRM etc.).

It will help you focus on your core business and save hours spent in doing manual data entry between your platforms and also create a more efficient and timely transaction for your customers which will improve their shopping experience.

BUSINESS AND PRODUCTIVITY

#22

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