2013 Third Quarter www.ifdaaz.com
Next Quarter Events October 9 Referral Business Event October 17 Colormix 2014 by Sherwin Williams
President’s Message As our summer comes to a close, I hope all have enjoyed yourselves, as well as looking forward to the cooling weather of October, personally, one of my favorite months. Our IFDA Chapter has planned some wonderful events for the last quarter of 2013. Notifications have already begun – be sure to keep an eye out so as not to miss an event and the camaraderie of friends and associates. Last week Adrienne Hart, President Elect 2014, and Dede Radford, IFDA Member/Sponsor/National Board Member/and Fellowship recipient, and I flew to Philadelphia, IFDA International Conference, for three grueling days.
October 29 Partner Roundup November 7 Valley Light Gallery Event December Holiday Party
As this was my third trip, it was wonderful recognizing so many faces from IFDA Chapters across the country and catching up with them. Our evenings were spent visiting and eating! It was obvious that Adrienne fit right in with other attendees. The two pictures below were taken on breaks. One, I believe is self-explanatory of Adrienne getting acquainted with guys and gals. The one of Adrienne and me was taken with Kent McKamy, the featured speaker on our last morning in Philadelphia. His premise, Time Management Matters – Urgent/not Urgent – what’s important and what’s not; high payoff activities; doing the right things and doing them in order of priority; strive for effectiveness; plan and set goals; crisis mode management; gain benefits and avoid losses. And always – things that contribute to our vision, mission, purpose and values. It was a great power point presentation with a wonderful speaker. Last, but not least, New Policies have been implemented for 2014 that will impact both our Membership and Industry Partnership. We will be sharing these when we have the logistics coordinated. It’s all good so keep a lookout for the future. Thank you, Karen Egan IFDA President
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Renewal is Just Around the Corner! Partners The International Furnishings and Design Association is your inroad to leading designers from across the country. Made up of members representing all aspects of the design field’ the association is the perfect way to create awareness, expand visibility and develop wide client commitment to your product or service. Sponsorships are the best way to receive enhanced visibility to this influential audience as well as build life long relationships with industry professionals.
Members The International Furnishings and Design Association is a worldwide professional alliance of leaders representing the diverse industries that constitute the universe of residential and commercial furnishings and design. We value our members and hope we see many new faces in 2014. Check out ifda.com to find out more about the benefits of membership. Enjoy increased exposure of your business, great networking, educational events and a real partnering between our Industry Sponsors and membership.
We are so appreciative to have so many wonderful Sponsors and look forward to bring new ones on board in 2014!
Renew your membership online at IFDA.com today!
Contact Jan Braden or Celia Schauble to renew your sponsorship today!
Contact Karen Mandarino for any questions you may have.
Remember renewals are due by January 31st, 2014 IFDA AZ Board meetings are held the second Tuesday of each month!
IFDA 2013 Board of Directors
President: Karen Egan, karen.egan@cox.net President Elect: Adrienne Hart, adrienne@modascapes.com Recording & Corresponding Secretary: Becky Goldwasser, sales@valleylights.com Treasurer: Adrienne Hart, adrienne@modascapes.com VP/Communications: Terri Welch, interiorsoat@yahoo.com
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VP/Membership & Retentions: Karen Mandarino, bellamore@cox.net , Suzanne Whitaker (co-chair) VP/Partners: Jan Braden, allaboutfoliagellc@gmail.com VP/Programs: Celia Schauble, celia@inthepursuitofwow.com VP/Fellows: Jan Herwick, hrwrks@cox.net VP/Student Liaison: Shanti Rose, peacerose81@gmail.com Social Media: Charlene Kingston, charlenekingston@gmail.com
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Member News Dede Radford Fellows Applicant
IFDA AZ Chapter Welcomes New Members
It is with MUCH excitement that we congratulate Dede Radford from Dunn Edwards Paints as she has met the requirements and completed her Fellow application!
Lainey Prather Lainey will be on the 2014 Board of Directors as our Student Liaison! We are so excited to work with Lainey, she has such a great spirit and lots of energy! Welcome Lainey!
Fellow is the title awarded to a member who is recognized for service to IFDA and for extraordinary civic, educational, and industry contributions. Each fellow is nominated by their chapter, has met the membership requirements of at least eight years of continuous IFDA membership, and acquired the necessary number of points to meet eligibility requirements. A Fellow is an IFDA member who is recognized for service both in the Association and to the community, and for contributions to education and service to our industry. This is the highest honor that can be bestowed upon a member. For more information on qualifications for Fellow please consult the website (http://www.ifda.com/fellows) or email Linda Kulla, FIFDA, Fellows Chair at LSKulla@optonline.net.
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Her email is: lainey.prather@gmail.com
Gina Mathis The IFDA AZ chapter welcomes Gina Mathis as a new member and is very excited that she will be serving on the board in 2014 as Treasurer. Gina has a lot of experience with non-profits and can really take charge of our financial duties. Welcome Gina!
Make sure to say hello to these new members at our next event!
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Partners Platinum
Gold
Silver
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Partner News Pentimento introduces Lanternland™ Pentimento introduces a new online resource Lanternland™. Geared to the needs of designers, Lanternland™ offers easy access to traditional handcrafted copper and brass lanterns. With clients exposed to an abundance of on-line options for lighting, Lanternland™ offers high quality handmade traditional copper and brass lighting at competitive prices. By offering discounts to the trade community, Pentimento and Lanternland™ continue to honor their commitment to the interior design community. With free shipping on all orders, a lifetime warranty and your choice of seven all natural finishes and four unique style of glass at no extra cost, Lanternland™ offers tremendous value.
Ronna Nitzky
Mesa, AZ 85210 Direct Line: 602-617-2001 Toll Free: 855-454-5200 ronna@pentimentoinc.com www.lanternland.com
Sunbrella Goes Silver! It’s amazing what has happened to Sunbrella in the last l0 years, we have watched it evolve from awning to armchair, with new novelty yarns, like boucles and chenilles, and elegant embellishments like decorative tassels, braids, and trims. What's really exciting is that Sunbrella’s new soft, subtle hand and chic styling, goes hand in hand with our inate desire to make the outdoors look more like the indoors, Sunbrella's secret is in the solution-dye technology that introduces tough-but-touch-me-soft fabrics that shrug off rain, UV rays, and pizza stains with equal ease. The pigments are embedded in the fabric itself so the color goes all the way through which is why it is our number one pick for outdoor fabric here in the desert. With 350+ days of sun each year, we need a product like this available to us.
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We must thank Spokesman/designer/ IFDA Trail Blazer (2011) Joe Ruggiero of the Southern California Chapter for bringing Sunbrella on board this year as IFDA’s International Silver Sponsor.
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New Tech Houzz is rapidly becoming the best app to showcase designer work!
CNN states: “What makes the app more than just pretty pictures is the information that goes with each image. You can click to see the companies and people who worked on a project, ask questions about how they did certain things or where to find furniture or other products.” Browsing high-resolution photos is the initial draw. You can save favorites into Ideabooks for later -- for example, a selection of outdoor wall gardens or midcentury modern living room chairs in a particular shade of yellow. But for Houzz, the money comes when people take action. Interior designers, contractors and architects upload many of the images. There are more than 250,000 such professionals active on Houzz. What makes the app more than just pretty pictures is the information that goes with each image. You can click to see the companies and people who worked on a project, ask questions about how they did certain things or where to find furniture or other products. The people who post images are good about providing answers. There also is a directory of professionals with reviews, sort of an Angie’s List but with splashier visuals. Going local is a key part of Houzz’s business. If you see a dreamy spread in a magazine such as Dwell, the information disclosing who worked on a house is only useful if you live in that area. Houzz shows examples of work from people close enough to hire, divided into 425 metro areas. Some interesting tidbits... • Houzz caters to people who like photos of beautiful homes and dream of improvement projects • Houzz’s sites and apps attract 15 million users a month and it draws people in with stunning photos and adds how-to guides and reviews of professionals Now “Houzz” that for an app you shouldn’t live without!
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New Tech On Trend with Business Technology By Charlene Kingston, IFDA Social Media
Just like the design world, there are trends in business technology. The biggest trend this year is mobile. Are you tapped into this important trend with your design business? Mobile means many different things. First, mobile means handheld and wire-free devices like smart phones and tablets (think iPad). These small computers give you instant access to the internet and your customers almost anywhere in the world using wi-fi and cell phone networks. Second, mobile means mobile computing, using your mobile device to work both inside and outside of your office. With a mobile device, you may go directly to the internet using a browser (Safari and Chrome are two popular ones) or using a special program called an app (short for application). There are apps for almost every popular website and computer program today so you never have to leave your work world behind. There are apps that make it easier for you to your design work outside of your office. For example, Sherwin-Williams released a free Chip-It app that uses your mobile camera to take a picture and then show you the Sherwin-Williams paint colors it finds in your picture. Third, mobile means mobile marketing. In our fast-paced world today, you can no longer assume that people are interacting with your online business presence through a desktop or laptop computer. You need to make sure that your website works and looks good on smart phones and tablets. You also need to redesign your emails for reading on a mobile device.
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Event Recap
Las Vegas Market With it so quiet in August here at home, a handful of Arizona chapter members decided to meet up at the Las Vegas Furniture Market and really “Do it Right”!
From left to right- Lissa Steele, Adrienne Hart, Jan Braden, Michael Hutchings, Terri Welch and Joy Gentner.
One of our goals for attending was to stay ahead of the curve on new trends in the design world. But another was to really meet our local manufacturer representatives and start building stronger relationships that will in turn, help our businesses grow! In between shopping the new and expanded offerings of the 1.1 million square feet of furniture, home décor and gift, we also attended four CEU seminars and played some games. One of the games we played addressed our 2013 program series of “Buy Local” where participants were challenged to find and meet Arizona based manufacturer representatives. After all, supporting them supports our local economy. This, as it turned out, was a great way to experience market and have a specific goal in mind! As our participants traveled through those 3 packed buildings, they were happy to oblige to be the objects of the scavenger hunt and were able to connect with some fun and interesting reps and see new products!
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Summer 2013 One of the greatest benefits of attending Las Vegas Market is that you never have to go very far to find food or drink and in this case, a great party. Feizy turned 40 and celebrated in true 70’s fashion with a live cover band and everyone from the company if full regalia.
Early reports showed record breaking attendance and we saw lots of evidence of that every where we turned! This is was the scene at the Grand Kick Off Party on the first night. Once home, we gathered again for “after market, after party” to review photos and share experiences and receive prizes for participating in the fun! Much thanks to Adrienne and Gary Hart for hosting a lovely party. Here’s Gary Hart (husband to President Elect, Adrienne Hart) traveling the Grand Plaza to gather members at the Grand Kick Off Party.
Save the date for the Las Vegas Winter Market January 26, 2014 Where we will have even more educational and entertaining events planned. There’s even talk about chartering a luxury bus and traveling together, some exclusive behind the scenes look at the World Market Center, and being joined by other IFDA Chapters.
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Event Recap IFDA Mixer at Rusconi’s On August 29, 2013 we held an informal mixer at Rusconi’s American Kitchen. The food was great and the conversations were even better.
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The quarterly news of the IFDA Arizona Chapter
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Event Recap Buy Local Series at Pentimento In September, our 5th “Lecture� from our Buy Local series was a great success. We had a wonderful time touring the Pentimento fabrication warehouse, admiring the beautiful pieces hanging in their showroom and learning so much from Chris West, who is a true lover of lighting and a great teacher. Much thanks to Ronna and Chris for hosting us and showing us how great it is to have them as a local resource!!
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Give Back IFDA AZ Gives Back to the Child Crisis Center Did you know there are over 95 reports made of child abuse in AZ every day? Did you know there is a safe haven for those children who have experienced abuse, abandonment or neglect right in our own back yard? The Child Crisis Center has been a temporary home for over 12,850 local children ages 0-11 since 1981 which is why the IFDA AZ Chapter has chosen them as our local charity this season. We have committed to assist in some much needed paint and décor as well as collect goods and raise money for their facility’s use. The staff at Child Crisis Center is overwhelmed by our generosity and enthusiasm so your participation is crucial in making a difference in the lives of these children. There are several ways that you can help: 1. We need volunteers of all skill levels to help with several paint projects at the facility: we will be painting all four of the 3-7yr olds bedrooms with a fun design in happy colors, creating an art display wall, and painting themed murals on two different playground walls. 2. Partners will showcase donation boxes and informational flyers about the charity in their showrooms to collect items from Child Crisis Center’s wish list, which can be found at http://www.childcrisis. org/images/new/CombinedWishLists.pdf. 3. Donation boxes and flyers will also be present at each of our events. 4. All event invitations will carry an option to donate cash to Child Crisis Center and you can bring money to the event. After touring the facility and working with the staff at Child Crisis Center, we are thrilled to be able to bring some creativity and positive energy into such a deserving charity - and just wait until you meet these kids!
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The quarterly news of the IFDA Arizona Chapter
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Get Involved Wondering How to Get Active in the IFDA? The IFDA AZ Chapter is looking for some enthusiastic members to get involved! It’s a great way to meet people and be part of team or take the lead and create something new and exciting that will make an impression for years to come.
Interested? Please contact Karen Egan at 480-396-7011
Partner with
To submit articles for the quarterly newsletter or to update your partner contact information... Contact: Terri Welch, VP Communications & Directory e-mail: communications@ifdaaz.com phone: 602-989-2604 Specifications: Acceptable ad formats are eps, jpg, tiff or pdf. Native files in Adobe Creative Suite also acceptable if fonts are outlined and files saved at 300 dpi.
Kris Stamatis
Becky Goldwasser
2928 N. 70th Street Suite B Scottsdale, AZ 85251
Sales
Phone 480-970-3151 Fax 602-840-0446 kris@efashionfloors.com www.efashionfloors.com To the Trade Only
7 1 2 5 E. M e r c e r L n. S c o t t s d a l e, A z 8 5 2 5 4 sales@valleylights.com Phone: 480-948-5030 Fax:480-922-9872
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SHERRI BRILES SHERRI
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Stanton Carpet - Anywhere Collection Outdoor carpet and rugs that look like they should be indoors Sun–safe & washable
2732 N. 68th St. #4 Scottsdale, AZ 85257 480 421-0221 www.stantoncarpet.com Shown in photo is the Winslow pattern
www.floorstyles.com
Paul Connolly, APLD Certified Landscape Designer
Establishing relationships between people, architecture and nature TUCSON
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PHOENIX
520.302.7441
www.sundreadesignstudio.com
Shelly Lester
480-282-0800
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The quarterly news of the IFDA Arizona Chapter
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Arizona Chapter PO Box 15154 Scottsdale, AZ 85267-5154
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The quarterly news of the IFDA Arizona Chapter
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