AEP Strategic Plan

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THE ALUMNI, ENGAGEMENT AND PHILANTHROPY DIVISION

STRATEGIC PLAN 2023 - 2028

ENGA G E MENT

Expand our network of alumni and friends who remain actively connected to Austin Peay State University.

• Goal: Establish and enrich connections between Austin Peay State University and its alumni and friends.

• Goal: Provide an impactful experience for board members and volunteers.

• Goal: Increase collaboration with faculty, sta and students.

CAPACIT Y B UILDING

Increase resources to ensure continued success and a great volunteer and donor experience.

• Goal: Provide su cient sta with the right skills to achieve goals.

• Goal: Ensure that systems and technology are in place to support innovation and increased success.

• Goal: Secure space to accommodate alumni, friends, sta and events.

Celebrate a milestone anniversary by engaging Govs for Life.

• Goal: Create a centennial celebration, leveraging current events and growing relationships.

• Goal: Implement a centennial fundraising campaign that is the largest in Austin Peay State University’s history.

• Goal: Further establish an innovative culture of philanthropy.

MISSION

Our mission is to inspire alumni and friends through a network of engagement and philanthropic support for Austin Peay State University that creates Govs for Life.

VISION

Our vision is to be a transformational network of alumni and friends who remain engaged and invested in Austin Peay State University throughout their lifetimes.

E ectively communicate with internal and external constituencies.

• Goal: Develop an internal communications and marketing plan for the division to include key messaging and branding to better communicate with faculty, sta and students.

• Goal: Develop an external communications and marketing plan for the division to include key messaging and branding to better communicate with alumni, donors and friends.

VALUES

• Integrity – Ensuring honest, authentic relationships and interactions

• Engagement – Keeping alumni and friends inspired and connected for a lifetime

• Excellence – Striving for the highest quality in all we do

• Innovation – Expanding relationships and collaboration through philanthropy and long-term support

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