4 /5
Behind the Barcodes: Price the Experience In last October, I went to the exhibition "Behind the Barcode" with my classmates(Justin & Jennifer). The concepts of consumer's perception on branding and consumer's risk introduced in the lecture reminded me of the content of the exhibition. "Behind the Barcode" was an exhibition started from the angle of marketing statistic to disclose the thinking pattern behind marketers and consumers and how brands manipulate marketing strategies to affect consumers. The exhibition included 3 parts: voting section, shopping area, and case study area. In voting section, there were several comtemporary marketing copywritings displayed on transparent banners respectively. Visitors could paste a sticker on the banner to vote for the copywriting they resonated to. In the shopping area there was a mini shopping booth displaying several marketing copywritings. Visitors first "purchase" the copywriting they were appeal to and then checked out to get their shopping philosophy report. IDENTIT Y SEMINAR | WEEK 2
