Loyalty(promise, bond with a product

values or stance of the brand contradict to mine, I would rather give up this brand and search for other options. This habit indeed reflects on my shopping philosophy report that loyalty accounts more than authority. You are what you buy To see whether the brands I like also fit my personalities or images, I decidied to do a little selfanalysis. The brand I chose was Uniqlo, my favorite clothing brand and I'm quite loyal to it. My personalities I'm a rational, refined, quite and shy person. I prefered simple and clean design. Personally I spend most of my money on buying books instead of

clothing compared to the average shopping preference of young women. UNIQLO I think my images suit well with Uniqlo overall. The clothing style of Uniqlo is simple, clean, elegant, yet playful at the same time, which provides me a lot of choice to come up with various combination to demonstrate my temperament. In addition, the price performance ratio of Uniqlo is high and satisfying. For people like me who doesn't want to spend too much money on clothing and want to have a good quality clothes, Uniqlo is definetly a good choice. Besides from the product function and price aspects, I think the reason why I am so fond of Uniqlo, or specificaly addicted to it, is because I am fond of the simplicity and tranquility in Japanese design. The refined and elegant design of Uniqlo's clothing is like a mirror of my personality. Even if I were rich enough to afford many luxurious clothing such as Channel, I think I would still spend my money on Uniqlo because I feel resonate to it instead of luxury brand, which doesn't really fit my personality. Sum Up The exhibition introduced me a new perspective to think about the role of designers in markets. Designers sometime are dettached with the reality, only focusing on the aesthetic side of a product or promotion. However, the actual market is far more complicated especially when it comes to philosophy and behavioral factors. We designers are also consumers. Next time while we are shopping whether online or at brick-and mortar store, before checking out, we can pause to think about what drive me to purchase this product and how the product displays or brands promotion affect us. By doing so, I believe we can get a new spark on our design philosophy.