WEEK 2
6 shopping philosophies The exhibition categorized the motivating factors in shopping into 6 shopping philosophies and these philosophies can refer to the consumers' perception taught in the lesson, which are: 1.
Reciprocity (search on cost reduction)
2.
Vibe(lifestyle, symbol device)
3.
Rarity(uniqueness)
4. Loyalty(promise, bond with a product) 5.
Security(social risk reduction)
6.
Authority(signal and quality, risk reduction)
Loyalty, authority, and precious are my shopping philosophy. The result quite matched my shopping behavior. When I was shopping, firstly I would concern about the values and promise behind the brand, especially after so many issues related to the political stance or values of brands recently. I would then concern about the risk of the products especially functional and physical risk. If a brand is reputated for its function and high safty but the
[Top] My shopping philosophy report and the copywritings I chose
