Financial control of Japan Swimming Federation September 2010
Kazuo Sano ,Ph.D President Japan Swimming Federation
Finacial condition of Japan Swimming Federation（2005-2009） Expenditure Revenue Revenue from from Expenditure from financial Financial Financial from activity activity financial activity activity Revenue from Financial activity Expenditure Expenditure from Expenditure financial from activity from
Number of swimmers 15 billion registered Revenue （on the right metrics） from Financial activity 10 billion
operation
Expenditure ５ billion from operation Revenue Revenue from from operation operation
2005
2006
operation
Revenue from operation
2007
Revenue from Financial activity
Expenditure from financial activity
Expenditure from operation
Revenue from operation
2008
105,510
120,000
Expenditure 100,000 from financial activity
Expenditure from operation 60,000
Revenue from operation
2009
Break-down of Operational Incomeďźˆ2009
Basic asset investment Operational Revenue from contribution
Operational Income Special asset investment
Subsidy Other revenue
Membership fee Contribution
Sponsorship Sales Broadcasting Sales Ticket sales
Break-down of Operational Expenditureďźˆ2009
Operational Expenditure Operational cost
Administration cost
Acquition of fixed asset
Acquition of Investment securities
Finacial activity cost
Administrative cost
Reinforcement cost
Break-down and Trend of Reinforcement cost（2005-2009）
2005
2006
2007
2008
2009
Swimming
57%
63%
57%
58%
59%
Synchronized swimming
22%
20%
23%
22%
19%
6%
5%
6%
6%
6%
12%
9%
11%
11%
12%
3%
3%
4%
5%
5%
Diving
Water Polo Ｏpen Ｗater Ｓwimming others
Financial Control
・Japan Swimming Federation’s financial budget is controlled by government as public-service corporation ・Ministry of Education, Culture, Sports, Science, and Technology is the competent authority. ・Preliminary budget for fiscal year (April～ March) is made by bureau members and approved in bureau meeting. ・Prior year’s finical is also approved at the time of preliminary budget approval process. ・If Budget were to change during the year, revised budget is to be made and will be consulted by bureau meeting ・Accounting is checked daily by secretariat as well as by outside auditors regularly. Japan Swimming Federation also has tax accountant internally and is receiving advice from him.
16 Projects for Japan Swimming Federation（2009）
Condolence
Swimming Study Group
Issue
・International Competition
／ Event Conference Acknowledgement/Examinati on of swimming pool ／ Officer Entry Player
ＯＷＳ
Area Conference
・International Competition
Course
Synchro
／ Guidance
・International Competition
／ Camp
Water Polo
Award
Asian Championships
・International Competition
General Affair
Diving
Popuralization
th
East Asian Games
Asian Age group Championships
th
Universiade
FINA World Championships Rome
8
／ Life Sport
th
th
th
5
Coach Training
6
13
25
・International Competition ・World Cup ・International Tour
Competition Project
International Exchange
Competition Improvement
／ OCA AASF
FINA/IOC
Swimming
Japan Swimming Championships（Swimming、 Diving、Water Polo、Synchro、ＯＷＳ） ＪＯＣ Junior Olympic cup （Swimming、Diving、Water Polo、 Synchro)
Intercollege Championships（ Swimming、Diving、Water Polo ）
Japan Open（50M／25M） Inter High School Championships（ Swimming、Diving、 Water Polo) All Japan Junior High School Swimming Festival（Swimming、 Ｄｉｖｉｎｇ） National Sports Festival （Swimming、Diving、Water Polo、 Synchro)
Business Principal for Japan Swimming Federation
・In principal, FINA project and swimming project are managed by subsidy from JOC, government, and FINA as well as Team Japan’s sponsorship fee for swimming and synchronized swimming. ・For swimming project listed below, Japan Swimming Federation will cover its expenditure by subsidy ,sponsorship and broadcasting sales and tickets sales. ・Each swimming competition is planned to be at least break-even for the standalone game and especially expenditure side is carefully considered in order for the competition to be profitable. Japan Swimming Championships (Swimming, Diving, Water Polo, Synchronized Swimming, OWS)
Japan Open (50m)/Japan Open（25m)
ＪＯＣ Junior Olympic Cup（Swimming, Diving, Water Polo, Synchronized Swimming)
Inter-college Championships (Swimming ,Diving, Water polo, Synchronized Swimming)
2010 Japan Swimming Competition
8%
Revenue
10% Sponsorship 23%
Ticket
59%
Broadcasting
3%
Expenditure
11%
26% 17% 9%
Settlement
Operational cost 10%
12%
12%
Printing PR
Revenue for Japan Swimming Federation ďź„705,000 Expenditure ďź„705,000
2010 Japan Swimming Competition・Swimming ＝Message to the community＝
Urge for the global warming by competition bureau
World swim against Malaria
ECO Slogan Presentation
Use of reusable fixture （use of non-toxic material）
2010 Japan Swimming Competition・Swimming ＝Promotion of the game＝
What to watch for today
Sing of National Anthem
Backyard tour
Performance by street performer
2010 Japan Swimming Competition・Swimming ＝Sponsorship＝
Poolside advertising
Flash interview Backdrop
Start side advertising
Presentation Backdrop
Marketing structure for Japan Swimming Federation Official Sponsor Official Timer Official Supplier
Seeking stable marketing structure by creating “SHIP” model
Swimming
Synchronized swimming
ＴＶ
Agent
Financial/business forecast going forward
・Seek to build the cycle of “strengthen the swimmers bringing in more sponsorship fee and eventually gaining revenue. By gaining revenue, more money to strengthen swimmers” ・Setting Swimming as a core business, we strive to have a solid financial base along with implementing corporate social responsibility such as message to the community for environment preservation or “World swim against malaria” campaign ・Seek to create more value for the fans coming in to the venue by bringing more attractive elements and putting additional value other than the competition. 「Japanese flag on the center pole ! 」