W. K. Kellogg & Cal Poly Pomona

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F O U N D AT I O N B R E E D E R S

W. K. Kelog & Cal Poly Pomona BY MARY JANE PA R K I N S O N

�� Mr. Kellogg never stopped admiring Antez (Harara x Moliah by *Hamrah) and credited the stallion with saving his life when they took a tumble on a trail ride. Antez was sold to Travelers Rest where he established a speed record, then went to Poland for several years, and came back to the United States. Mr. Kellogg was then able to repurchase Antez, and he lived out his years in California.

The worldwide Arabian horse community owes a large debt to cold cereal. The path from the boxes of cereal on breakfast tables to one of the country’s leading equine university programs involved many colorful events and people. A quiet and introspective millionaire; Carl Raswan, an adventurer of the first water; the noted Lady Wentworth of Crabbet Stud in England; dozens of film stars and aspiring film stars; University of California administrators; the United States Army; the Nazi forces of World War II; and an array of the most sparkling lights of the Arabian horse breed. At Battle Creek, Michigan, W. K. Kellogg worked for his brother Dr. John Harvey Kellogg at “the San,” a fashionable sanitarium of the late 1800s and the early 1900s. Dr. Kellogg

wanted to develop health food items for the San patients, and the project was delegated to W.K., along with dozens of other tasks. (W.K. worked 120 hours one week and had no vacation until he had been on the job for more than seven years.) In 1894, one of the experimental batches of cooked corn was somehow allowed to stand for several days before further processing. In spite of its age, W.K. put the mixture through a set of rollers and out came the world’s first corn flakes. Americans came to love the convenience of cold breakfast cereal, as opposed to cooked porridge, and orders rolled into the Kellogg Company, the company that W.K. started in Battle Creek. He soon found a worldwide market for his products, and prosperity was his. One day, much to his disbelief, W.K.’s accountant told him that his

industry and innovation had made him a millionaire. This news gave Kellogg the means to realize his childhood dreams. One of those dreams involved the acquisition of a “whole stable of Arabian steeds.” He spent part of the winter of 1924-25 at Palm Springs, California, and one day drove to Indio, California, to look over Arabians at Chauncey Clarke’s Point Happy Ranch, an American version of a desert oasis. There he encountered Carl Schmidt, the manager of the farm. Kellogg tipped him $1.00 for showing him the horses. Schmidt refused the tip, and Kellogg was impressed. After some self-searching and negotiation, Kellogg bought the entire stock of the program and all the horse equipment, and he specified that Carl Schmidt (a native of Germany who had


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