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rabian horse photography occupies its own niche in the world of horse photography. The Arabian is a breed that attracts artistic people, often one might add, with all their attendant personality disorders; and we like to think of Arabian photography as far more interesting and artistic than other horse photography. However, this conclusion strays rather wide of the mark because the majority of photos are taken for commercial purposes: The marketing of most Arabians is based exclusively on their appearance and thus for most advertisers a PR straitjacket is applied to all published photos to ensure that every image on display is shaped as close to our ideal as possible. This restricts the photographer to a collection of stock poses, with the variety all provided by the lighting and background. Photographs of Arabians doing whatever comes naturally are rather thinner on the ground. Try to recall when you last saw a picture of horse with his ears back. Few photographers and owners would put such a negative picture in the public eye. In a global market where not everyone can see every horse in the flesh, a good portfolio of photos of your horse can make a significant difference to his reputation. And the public esteem in which he is held will affect his price tag. I do not think it an exaggeration to say that the beautifully lit portraits of QR Marc by Suzanne Sturgill helped elevate this horse from the realm of an exceptionally promising colt to a globally recognized phenomenon — with a truly sensational price tag. The problem with photography that affects price tags is that it provides an incentive to alter the subject, not as is sometimes disingenuously suggested for artistic motives but for profit motives. Digital cameras have expanded the interest in photographing horses by allowing many more amateurs to enter the fray, and gifted owners now have greater opportunity to produce great images of their own horses. Sadly, this expanded interest has gone hand in hand with the debasement of photographic currency by the use of the sophisticated software that comes with the camera. It is now possible to glamorize any living subject by removing imperfections and altering proportions to unattainable standards; something previously only possible for a professional studio in an expensive commercial campaign. While visual enhancement
A beautifully lit photo of QR Marc by Suzanne Sturgill.
may be acceptable for a fashion wear firm, which is marketing the clothes worn by an impossibly leggy model, it has to be regarded in a different light when the altered subject itself is being marketed. The value of an Arabian halter horse becomes intrinsically bound to his outline — and in the case of the neck and head, the most exaggerated outline is frequently the most valuable. Thus there appears to be a clear ethical boundary between presenting a horse to the camera in an artistic and flattering manner, and circulating images of an artificially created cartoon horse in a photographic medium. It is fraudulent to alter the outline of a horse in a photograph and publish the results anywhere in the public domain where that alteration may be seen and perceived as a real, and therefore more valuable horse. To do so with either show individuals or breeding stallions is to deceive
394 6 ARABIAN HORSE WORLD 6 JANUARY 2009