College of Fine Arts & Design Dubai Design Week
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FROM DESIGN TO GLOBAL IDENTITY October 25 , 2016 th
2 INTERNATIONAL DESIGN CONFERENCE nd
FROM DESIGN TO GLOBAL IDENTITY
The College of Fine Arts and Design (CFAD) at the American University in the Emirates (AUE) is a base for those who have a vision and are passionate about learning the fine arts and looking for creative outlet.
Professor Muthanna G. Abdul Razzaq President and CEO
CFAD is built and continues to grow on prioritizing students' learning experience that can be directly transferred to their industry's current and future needs. With top connections in the most prominent art and design foregoers, AUE students are making their work uniquely standout through continued participations in national and international competitions, festivals, galleries and projects. CFAD sets the ambitions high and creates an ideal environment, with state-of-the-art facilities, to accommodate the next groundbreaking artists.
With four accredited bachelors’ degree in Fashion Design, Interior Design, Graphic Design and Digital Animation the College of Fine Arts and Design offers rich curriculum delivered through culturally diverse faculty members and professionals, that helps the graduates to really stand out from others.
In line with the vision of UAE, the CFAD is a center of excellence that nurtures creativity with its strong faith in AUE’s motto of “Nothing is impossible”. We create, we nurture, we drive excellence and graduate leaders in Fine Arts and Design.
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FROM DESIGN TO GLOBAL IDENTITY
Welcome to the 2nd International Design Conference themed “From Design to Global Identity”. This year brings international leaders to contemplate and discuss the latest concepts of vital stages and developments in design related to identity.
Dr. Arafat Al-Naim Associate Professor of Graphic Arts & Design On behalf of the organizing committee
The trans-boundary nature of design challenges offers a potential need for global identity and connectedness to people globally. The current trends show that design is gradually, but irrecoverably, moving towards a common sense of identity with regional contexts.
The conference aims to bring together researchers and practitioners to explore and evaluate the move from design to global identity and to exchange and share their experiences and research results about all aspects of global identity.
We are proud to have world-renowned specialists in design such as Prof. Rayan Abdullah, Prof. Albert Inyoung Choi and, Architect, Janus Rostok as keynote speakers; along with other participants who are looking to make a real contribution to design and culture in this part of the world. On behalf of the organizing committee I would like to thank the American University in the Emirates (AUE) and the College of Fine Arts and Design for supporting this conference and their contribution to the design industry in the region and also to our partners, Dubai Design Week, with whom we’ve started this journey and placed AUE on the design map in Dubai. Also, to United Design Alliance, International Council of Design and our industry partners for without whom this conference wouldn’t be possible to organize. I wish a successful conference to all.
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FROM DESIGN TO GLOBAL IDENTITY
October 25 , 2016 th
Design and Identity: The Way to Branding Prof. Rayan Abdullah
Professor für Typografie, Hochschule für Grafik und Buchkunst Leipzig
Workshop: “The way to Branding” with Prof. Rayan October 26-27 | 10:00-13:00 | 16:00-19:00
Professor Rayan Abdullah is a world-renowned authority in corporate design, corporate identity, and typography in conjunction with being the founder of the design firm, Markenbau, where his use of strategic branding has influenced the way major corporations and institutions are perceived by the public. Professor of Typography and Graphics at Leipzig Academy of Graphic and Book Arts, Germany, Professor of Typography and Graphics at German University in Cairo, Egypt Prof. Rayan Abdullah: 1957 Born in Mosul, Iraq 1978-1975 Studied at the Technical Secondary School in Mosul. 1980-1978 Studies in Rumania 1984-1982 Studied cultural education at the Academy of Arts, Berlin 1989-1984 Studied Visual Communication under Prof. Kapitzki 1989 Graduation thesis on Arabic script 1992-1990 Designer at Atelier Hoch Drei, Berlin 1991 Masters thesis on the development and design of new Arabic typefaces 2001-1993, Taught type design at the Lette Foundation, Berlin 2001-1993 Designer, Senior Designer and Project Manager, MetaDesign, Berlin, Germany’s largest design firm. Projects included the Berlin Transport Authority (branding, information design and signage), Volkswagen’s new corporate design, Bugatti and the German Government (redesigned the German Eagle symbol) 2001-2000 Freelance corporate identity and corporate design consultant 2001 Named Professor of Typography at the Academy of Visual Arts 2002 Started his agency: Markenbau, specializing in corporate design, corporate identity and brand development].
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FROM DESIGN TO GLOBAL IDENTITY
Dr. Albert Inyoung Choi is a Professor of Brand Design at Hanyang University, Korea. His areas of expertise include design research on branding, signage, and design methodology. Other side of his specialty is analyzing and making visual languages through creating images and posters conjunction with practical and experimental projects. Also, he is the author of Hangeul-Gak, a personal collection and Hangeul experimental typography.
October 25 , 2016
He founded and directs the ‘United Designs’ (an International Biennial Design Exhibition) since year 2002. He is currently a vice president of Korean Ensemble of Contemporary Design (KECD), the director of the Design Research & Education Lab (DREL), an advisor of POOL design magazine in India, and a professor of Brand Design at Hanyang University, Korea. He has taught at University of North Texas, and California State University Fullerton in the Visual Communication Design areas. Prior to become an educator, he worked for COY Los Angeles, a prolific graphic design firm in Los Angeles.
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Designing for Corporate Identity vs Brand Identity Prof. Albert Inyoung Choi
Professor of Brand Design at Hanyang University in Korea, founded and a president of United Designs Alliance (UDA), a Global Design Organization, the director of the Design Research & Education Lab (DREL)
His areas of expertise include design research on branding, signage, and design methodology. Other side of his specialty is analyzing and making visual languages & cultures through creating images and posters conjunction with practical and experimental projects. Also, he is the author of Hangeul-Gak, a personal collection and Hangeul experimental typography. He is recognized by many international design competitions and organizations. His posters are permanent collections of the Library of US Congress.
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October 25 , 2016 th
Creating A Cultural Icon for Dubai: The Architecture of The Dubai Opera Mr. Janus Rostok
Design director and head of architecture, urban design & masterplanning for Atkins in the Middle East
Janus Rostock is a Design Director with over 20 years experience in Architecture. As one of Atkins very talented Designer Janus has been running projects for some of Atkins’ most prestigious clients over the last years. He recently moved back to the Middle East after 3 years of setting up and leading the Atkins Architecture & Design in Denmark from June 2008 to July 2011. Janus has proven expertise in a wide variety of projects such as Master planning, low rise office buildings, high rise residential towers, hotels, cultural amenities, retail centres, education, and transport; and he has continued to exceed client expectations on projects. Projects with fast track priority are taken through a critical path process; with stringent planning program and clarity of objectives from project outset, to achieve project delivery within time and budget by Janus and his teams. Janus has been a Board member of the Danish Green Building Council. Constructability is carefully integrated with innovative sustainable strategies through Janus’s Green aspirations, to apply simple yet cost effective solutions; combined with in depth understanding and coordination of regulatory and statutory code, to set new bench marks in design. Through executive level decision making and development of trust between clients, stakeholders and regulators Janus has executed design delivery of highly complex projects from inception to completion to create cutting edge solutions, within the constraints of time and budget. Furthermore, projects are carefully Value Engineered through a structured process, with accountability, flexibility and teamwork, to ensure the highest design quality.
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Pixelhunters is based in Dubai but is extensively working on productions for all over the world. For the past 7 years, Pixelhunters is creating appealing audio-visual campaigns for government and non-government equally, game design and digital content production - virtual reality, educational simulators, architectural renders and digital materials for corporate trainings. Pixelhunters is the only company in the area with in-house motion capture facilities.
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We also recognize the potential of our younger generation and we are in the core of several non-profit initiatives dedicated to discovering young talents in the digital art and game industry (Middle East Talents Awards, International Game Developers Association UAE Chapter). Pixelhunters is currently collaborating with almost all local universities in our field (AUE, Zayed University Dubai and Abu Dhabi, HTC Sharjah, HTC Ras Al Khaimah, SAE Institute and many others), delivering lectures, presentations and providing internship opportunities.
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Building a global identity in 3D Environment Dr. Eng. Ani Atanasova Pixelhunters
http://www.pixelhunters.com
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October 25 , 2016 th
Maxon Cinema 4D R18 Design Smarter and Faster Mr. Marwan Ziadat
Experienced Senior Executive & Visionary Entrepreneur
Accomplished senior executive and team leader, marketer, business development manager, in the IT and e-commerce industry, with proven success in new market ventures and online sales and marketing services, leveraging entrepreneurial drive, business management, forming and leading teams & achieving customer satisfaction to reach growth and profit goals. High performance: recognized by Maxon new markets best achiever- Germany 2006, Adobe high sales performer- UAE 2008 & Maxon high sales performerEdinburgh 2013. Leadership, management and driving growth: recognized by Growth Driver Global entrepreneurship summit, grow your business competition winner- UAE 2012, MIT enterprise forum competition winner- Qatar 2013. Arabnet finalist-Lebanon 2012, Arabnet finalist-KSA 2013, JAWA Award the best educational platform-Jordan 2014 & Google/Techwadi “MiddleEast meets Silicon valley program�-USA 2014. Marketing, business development and brand ambassador: participated as a motivator & keynote speaker at Expotech technology event-Palestine 2010, Bridging the gap between academia & Job market event-Jordan 2012, Global entrepreneurship week speaker-Jordan 2014, Education Investment MENA speaker-Dubai 2014 & MIT enterprise forum competition coach, Kuwait 2015.
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October 25 , 2016 th
Panel Discussion: From Design to Global Identity Ms. Rola al Zoabi Moderator
Rola has professional and academic backgrounds, currently she is the Strategic Accounts manager (brands experience) at SPX, service plan ME. Previously she has worked at the NDA campus in Nottingham Up, Rola has been relocated to the NDA hub in Dubai to support the NDA students in the MENA region and develop an awareness of the industry in this region through continues learning and development. She has started a Degree in Architecture in Brussels, Rola completed a BA (Hons) Interior Architecture and Design at the American Intercontinental University in London and has worked in architecture and design offices in Europe and the Middle East. She is now continuing here postgraduate studies with the NDA. Rola has been handling many talks and events in the GCC region in different languages (French, Dutch, Arabic and English) Also she is developing and presenting the design segment on MBC FM and also she has been on the morning show on Al Arabia news channel. Rola is a member at the British institute of interior designer – London Uk and also developed an active partnership with the APID to develop the interior design profession in the MENA region. As she is coming from different backgrounds Rola believes that,” Interior design is a new language which creates a bridge between cultures and enhance our lifestyle and perceptions “
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October 25 , 2016 th
Panel Discussion: From Design to Global Identity Prof. Sabah A. Mushatat
Prof. Sabah Mushatat, PhD, RIBA Chair in Architecture, University of Wolverhampton, UK A practicing architect for some time, Sabah moved to academia graduating firstly with a Diploma in Architecture before completing his PhD. He has taught architecture for 25 years, initially overseas and now in the UK, through them he conducted the post of the Head of Schools of Architecture in many countries of Middle East. Concentrating mainly on the fields of architecture, environmental and sustainable design, construction and architectural education, he has six books published, as well 2 textbooks, and about 50 research papers in refereed journals and conferences. He has produced 12 research reports, and compiled eight national and international presentations. He has supervised several postgraduate dissertations and doctoral theses ,and he has developed his research track record both as a team member and leader of dedicated research and academic staff. He has also been active in establishing links with industry and the wider community. Sabah has served several national and international scientific bodies ,such as the United Nations Environment Program UNEP ,and the United Nations Educational, Scientific and Cultural Organization UNESCO. He has worked as consultant for the governments of both Holland and Germany , and served as a member of several Editorial Boards, including the Centre for South Asia Studies of the University of California Berkeley.
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October 25 , 2016 th
Panel Discussion: From Design to Global Identity Prof. Sarita Sahni
President & CEO of CFD, Member of NQA-QFSC, UAE
Sarita Sahni holds a PhD in Psychology and has over 40 years of experience in Education; she has developed program proposals, provided leadership for accreditation of various programs. She has provided leadership for academic programs, institutional quality assurance and effectiveness, strategic planning, program & curriculum development, policy and procedure reviews, established institutions and institutional collaborations, human resources management, academic and institutional outreach. Currently serving as President and CEO, she provides leadership for setting up a MOHESR, UAE, licensed college: The College of Fashion and Design in Dubai . She is the Supervisory Psychologist for MENSA, UAE, Certified MBTI Practitioner from AMA, USA and SEI Coach certified from 6Seconds, USA, for EQ (ICF Accredited). She is Editor of the American Journal of Applied Psychology and American Journal of Educational Research, Advisory Board member of an International Conference and has proficiently developed resources for conducting training for personal and professional development in diverse environments.
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October 25 , 2016 th
Panel Discussion: From Design to Global Identity Dr. Ani Atanasova
CEO and co-founder of Pixelhunters
Dr. eng. Ani Atanasova is the has a multi-faceted and multi-national background in science, culture, and management. As a specialty she has a strong scientific background in the Quantum and Optoelectronics field, working on several patented projects of the European Union - 5th and 6th Framework program. Dr. Atanasova is the United Arab Emirates' Correspondent for the Young Business Leaders Organization France, she is the chair of the UAE Chapter of the International Game Developers Association, a juror in the past 5 years editions of the International Business Awards (USA) and the Stevie Awards for Women in Business (USA); and “A Design” Awards judge. Dr. Ani & Pixelhunters are the initiator of the Middle East Talents Awards competition – the new platform to discover digital artists and help them grow in the digital field domain.
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October 25 , 2016 th
Panel Discussion: From Design to Global Identity Dr. Dolly Daou
Interim Dean College of Fine Arts and Design
Dr. Dolly Adel Daou holds a Ph.D in architecture and urban design from the University of South Australia and she also graduated with a Bachelor of Interior Design. Dr Daou has 16 years of academic and practice experience nationally and internationally in the following areas of interior design: exhibition, furniture, retail and branding, institutional, residential, and stage set design and held a number of teaching and research positions at different universities. Dr Daou’s research interest is the reconstruction of war torn cities, cities in conflict and the branding identity of cities and environments. Prior to joining AUE, Dr Daou was the Program Director for Interior Architecture at Swinburne University of Technology for 5 years and the Treasurer of the Board for Interior Design/Architecture Educators Association (IDEA) for Australasia for 3 years. Being fluent in French, English and Arabic Dr Daou has been an invited lecturer, moderator and reviewer to many universities in Australia, Europe and the Middle East. Dr Daou is an external expert for Tertiary Education Quality and Standard Agency (TEQSA) and an expert in higher tertiary and vocational review and accreditation specifically in the fields of architecture and interior design. Dr Daou has published in many peer reviewed journals and conferences and is the co-editor for Unbounded on the interior and interiority (2015). Dr Daou has supervised and examined a number of PhD and Master dissertations. Dr Daou is also main initiator and organizer of Unbounded Interior Design Symposium and The Never Ending Project, global 24/hour virtual interior design studio.
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FROM DESIGN TO GLOBAL IDENTITY
October 25 , 2016 th
Panel Discussion: From Design to Global Identity Mr. Brett Cameron Managing Partner of SPX
Brett is the Managing Partner of SPX, Service plan Experience FZ-LLC, the Experience Design arm of the Service Plan Group. He has a Masters in Design and a -25year international career extending across all markets in Asia and the Middle-East. Brett has created environments across all platforms of experience design including retail interiors, corporate events, international sporting events, museums, traveling exhibitions, brand experiences, and theme parks, winning numerous awards and accoldaes including a two-time winner of the prestigious Singapore Presidents’ Design Award. He loves working with his team and his clients to tell great stories and develop meaningful experiences and sharing these experiences with the next generation of designers is important to Brett. He works closely with various groups such as the Design Business Chamber of Singapore, the American University of Dubai, and the Virtu Design Institute in Australia. “I find the details most interesting when creating a complete Experience Design. Ensuring every touch point from the first digital engagement to each physical and sensorial touchpoint are consistent”, says Brett. “I have had the great pleasure to create some cool experiences for brands like BMW, MINI, Rolls-Royce, the National Museum of Singapore, the Singapore Grand Prix, Universal Studios Singapore, Ferrari World Dubai, Changi Airport, and Khaadi Fashion International, amongst others.”
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October 25 , 2016 th
Selective Adobe tools, features & Adobe mobile apps Mr. Zaid Alhilali
Adobe Support & Training Manager Grapheast
Grapheast ME a Company fuelled by passion for Graphics and Design aims to be the unique platform that raises the standard of the graphic design industry in the Middle East, through sourcing and developing good quality tools, which in turn will help enhance and improve creativity, productivity, quality and profitablility for the Graphic User Community. Mr. Zaid Alhilali is a graduate of a well known Art School in the field of Computer Graphics and Publishing from Auckland University of Technology, New Zealand. Zaid is an accomplished technical professional in the graphics art industry who has been training and supporting Adobe users such as design studios, Universities, and institutes with his knowledge as an Adobe Certified Expert and Adobe Certified Instructor. Zaid specializes in desktop publishing. With printing industry experience, Zaid delivers a spectrum of knowledge, skills and techniques covering offset and digital printing, digital publishing for the iPad, as well as Adobe applications to creative professionals and novice learners. Zaid co-authors InDesign Exam Aid for designers willing to sit Adobe ACE exams, and he heads the local Adobe support team that covers Arabic useres in the Middle East. http://www.grapheast.com
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From October 25 to th November 25 , 2016 th
United Designs Dubai 2016 Exhibition of 110 designs from 30 nations
United Designs Alliance established as an international design exhibition since year 2004. The exhibition seeks to establish an international visual communication design and education network, and to understand distinctive design collections and exchange ideas on visual communication design practice, education and culture. As an initiative, United Designs seeks unique approaches by designers from around the world. It does not look at restrictions as a barrier for creativity but as an opportunity for bringing creativity to the intellectual level. United Designs was first organized by Albert Inyoung Choi from Hanyang University (Korea) in 2004 and 2005. In 2007, United Designs was co-organized with Applied Science Private University (Jordan). In 2009, United Designs was organized with California State University (United States). In 2010, United Designs Collections was organized with Shanghai Normal University (China). In 2011, United Designs was organized with Cyprus University of Technology (Cyprus). In 2013, United Designs was organized with University of Missouri St. Louis (USA). In 2014, it manifests as a Global Design Organization, United Designs Alliance. UDA strives to explore visual communication and expressions in the global culture. As the global design organization, we commit our responsibilities for creating, adopting, impacting, influencing, and collaborating CREATIVITY to the intellectual level and to the cultural interaction. UDA is a celebration of global awareness between education and profession in visual communication design. We, as cultural and visual cultivators, contribute our creativity to manifest the world culture. We, as educators and professionals, develop our identity to strengthen our profession. http://uniteddesigns.org
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October 25 , 2016 th
Wokshop: The Way to Branding Prof. Rayan Abdullah
Professor für Typografie, Hochschule für Grafik und Buchkunst Leipzig
Workshop: “The way to Branding” with Prof. Rayan October 26-27 | 10:00-13:00 | 16:00-19:00
AMERICAN UNIVERSITY IN THE EMIRATES Dubai International Academic City, P.O. Box: 31624, Dubai, UAE T: + 000 4499 4 971 F: + 205 4291 4 971 E: info@aue.ae Toll free 800AUE (283)